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Bottled Water in the U.S. Through 2027

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    Report

  • 332 Pages
  • September 2023
  • Region: United States
  • Beverage Marketing
  • ID: 5415129

This definitive U.S. bottled water market report from Beverage Marketing Corporation looks at the largest beverage category by volume and considers every aspect of this resilient category, the forces propelling its continued growth and its competitive circumstances. Sparkling, non-sparkling, imports, HOD, branded and private label, BMC dives into the details to look at the trends - where they've been and where they’re headed. From discussions of the impact of the Coronavirus pandemic to detailed analysis of key companies' and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more. Data is provided from various vantage points from volume to retail and wholesale dollars to add perspective to this total market, all-sales-channel inclusive study of the on and off-premise bottled water industry. Meanwhile, discussion of trends and issues adds color and insight to the statistics.

The answers you need

Bottled Water in the U.S. through 2027 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How did the various bottled water market segments perform in 2022, and how are they like to develop by 2027? What factors are driving the trends?
  • Which bottled water companies and brands experienced growth in 2022, and which did not?
  • Which non-sparkling water distribution channels will gain market share by 2027?
  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • Which nations ship the most bottled water to the United States?
  • What are the drivers of the home- and office-delivery market for bottled water?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2027 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2027 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers including the aftermath of the covid-19 crisis. Data and analysis putting the U.S. market in context of the global perspective.
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.
  • Includes profiles of BlueTriton Brands (formerly Nestlé Waters North America), Nestle USA (which continues to handle imports such as Perrier), PepsiCo, Coca-Cola Company, Primo Water Corporation, CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.
  • Detailed analysis of the home- and-office delivery (HOD) segment and the leading HOD water companies.
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume.
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).
  • Consumer demographic profiles comparing consumers of key bottled water brands.
  • Overview of the seltzer and club soda market and its key players.
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2027, as well as five-year volume forecasts by region, distribution channels and packaging, and more.


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Table of Contents

1. THE U.S. BOTTLED WATER MARKET
  • The Global Bottled Water Market
  • The National Bottled Water Market
  • Volume
  • Per Capita Consumption
  • Volume by Segment
  • Wholesale Dollar Sales
  • Prices
  • Seasonality
  • Retail Dollar Sales
  • Quarterly Growth Trends
Exhibits
1.1 Global Bottled Water Market Consumption and Annual Change 1996 - 2022
1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1979 - 2027
1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1979 - 2027
1.4 U.S. Bottled Water Market Gallonage by Segment 1980 - 2027
1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1980 - 2027
1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1981 - 2027
1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 - 2027
1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 - 2027
1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 - 2027
1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 - 2027
1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2022
1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2022
1.13 U.S. Bottled Water Market Estimated Retail Dollars 2018 - 2027
1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2018 - 2027
1.15 U.S. Bottled Water Market Change in Retail Dollars 2019 - 2027
1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2023

2. THE REGIONAL BOTTLED WATER MARKETS
  • Regional Bottled Water Markets
  • Overview
  • Non-Sparkling Water
  • Sparkling Water
  • Per Capita Consumption
Exhibits
2.17 U.S. Bottled Water Market Gallonage by Region 2017 - 2027
2.18 U.S. Bottled Water Market Share of Gallonage by Region 2017 - 2027
2.19 U.S. Bottled Water Market Change in Gallonage by Region 2018 - 2027
2.20 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2017 - 2027
2.21 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2017 - 2027
2.22 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2018 - 2027
2.23 U.S. Sparkling Bottled Water Market Gallonage by Region 2017 - 2027
2.24 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2017 - 2027
2.25 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2018 - 2027
2.26 U.S. Bottled Water Market Per Capita Consumption by Region 2017 - 2027
2.27 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2017 - 2027
2.28 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2017 - 2027

3. THE HOD WATER MARKET
  • Home- and Office-Delivered Bottled Water
  • Overview
  • Recent Developments
  • Leading Companies and Brands
  • Number of Coolers
Exhibits
3.29 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2017 - 2022
3.30 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2017 - 2022
3.31 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2018 - 2022
3.32 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2017 - 2022
3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2017 - 2022
3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2018 - 2022
3.35 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2017 - 2022
3.36 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2017 - 2022
3.37 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2018 - 2022
3.38 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 - 2027

4. THE IMPORTED BOTTLED WATER MARKET
  • Imported Bottled Water
  • Overview
  • Volume
  • Volume of Imports by Origin
  • Regions of Origin
  • Countries of Origin
  • Value of Imports by Origin
  • Regions of Origin
  • Countries of Origin
  • Dollars Per Gallon
  • Imported Volume by Type
  • Imported Sparkling and Non-Sparkling Water
Exhibits
4.39 Imported Bottled Water Market Gallonage, Sales and Growth 1979 - 2027
4.40 Imported Bottled Water Market Gallonage by Region 2017 - 2022
4.41 Imported Bottled Water Market Share by Region 2017 - 2022
4.42 Imported Bottled Water Market Change by Region 2018 - 2022
4.43 Leading Imported Water Countries Gallonage 2017 - 2022
4.44 Leading Imported Water Countries Share 2017 - 2022
4.45 Leading Imported Water Countries Gallonage Growth 2018 - 2022
4.46 Imported Bottled Water Market Dollar Value by Region 2017 - 2022
4.47 Imported Bottled Water Market Dollar Share by Region 2017 - 2022
4.48 Imported Bottled Water Market Dollar Growth by Region 2018 - 2022
4.49 Leading Imported Water Countries Dollar Value 2017 - 2022
4.50 Leading Imported Water Countries Share of Dollar Value 2017 - 2022
4.51 Leading Imported Water Countries Change in Dollar Value 2018 - 2022
4.52 Leading Imported Water Countries Dollars Per Gallon 2017 - 2022
4.53 Imported Bottled Water Market Volume by Type 1994 - 2027
4.54 Imported Bottled Water Market Share of Imports by Type 1994 - 2027
4.55 Imported Bottled Water Market Growth by Type 1995 - 2027

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
  • Bottled Water Volume by Distribution Channel
  • Non-Sparkling Volume by Distribution Channel
  • Domestic Sparkling Volume by Distribution Channel
  • Imported Volume by Distribution Channel
  • PET Water Share by Outlet
  • Bottled Water Dollar Sales by Distribution Channel
  • Bottled Water Dollar Sales by Channel & Water Type
  • Bottled Water Sales Average Price Per Gallon
  • Non-Sparkling
  • Domestic Sparkling
  • Imports
  • Average Price in Supermarkets
Exhibits
5.56 U.S. Bottled Water Market Volume by Type of Distribution 2017 - 2027
5.57 U.S. Bottled Water Market Share by Type of Distribution 2017 - 2027
5.58 U.S. Bottled Water Market Growth by Type of Distribution 2018 - 2027
5.59 U.S. Bottled Water Market Volume by Distribution Channel 2017 - 2027
5.60 U.S. Bottled Water Market Share of Volume by Distribution Channel 2017 - 2027
5.61 U.S. Bottled Water Market Change in Volume by Distribution Channel 2018 - 2027
5.62 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2012 - 2027
5.63 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2012 - 2027
5.64 U.S. Bottled Water Market Growth by Water Type and Distribution 2013 - 2027
5.65 U.S. PET Water Market Volume by Distribution Channel 2017 - 2027
5.66 U.S. PET Water Market Share of Volume by Distribution Channel 2017 - 2027
5.67 U.S. PET Water Market Change in Volume by Distribution Channel 2018 - 2027
5.68 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2017 - 2027
5.69 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2017 - 2027
5.70 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2018 - 2027
5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2012 - 2027
5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2012 - 2027
5.73 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2013 - 2027
5.74 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2012 - 2027
5.75 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2013 - 2027
5.76 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2017 - 2027

6. BOTTLED WATER PACKAGING
  • Bottled Water Packaging Developments
  • Non-Sparkling Volume by Container Type
  • Non-Sparkling Volume by Container Size and Channel
  • Sparkling Volume by Container Type
Exhibits
6.77 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2017 - 2027
6.78 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2017 - 2027
6.79 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2018 - 2027
6.80 Domestic Non-Sparkling Water Volume by Container Material 2017 - 2027
6.81 Domestic Non-Sparkling Water Share by Container Material 2017 - 2027
6.82 Domestic Non-Sparkling Water Growth by Container Material 2018 - 2027
6.83 Domestic Non-Sparkling Water Volume by Container Size 2017 - 2027
6.84 Domestic Non-Sparkling Water Share by Container Size 2017 - 2027
6.85 Domestic Non-Sparkling Water Growth by Container Size 2018 - 2027
6.86 Domestic Sparkling Water Volume by Container Material 2017 - 2027
6.87 Domestic Sparkling Water Share by Container Material 2017 - 2027
6.88 Domestic Sparkling Water Growth by Container Material 2018 - 2027

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
  • The Leading Companies and Their Brands
  • BlueTriton Brands
  • Poland Spring
  • Arrowhead
  • Deer Park
  • Ozarka
  • Zephyrhills
  • Ice Mountain
  • Pure Life
  • Saratoga Spring
  • Nestlé USA
  • Perrier
  • San Pellegrino
  • PepsiCo, Inc.
  • Aquafina
  • bubly
  • Coca-Cola Company
  • Dasani
  • AHA
  • Topo Chico
  • Primo Water Corporation
  • Danone Waters North America
  • Evian
  • CG Roxane LLC
  • Alpine Spring
  • Culligan International
  • Keurig Dr Pepper
  • Niagara Bottling, LLC
  • The PET Water Market
  • The Leading Imported Bottled Water Brands
  • Evian
  • Fiji
  • San Pellegrino
  • Perrier
  • Volvic
  • Acqua Panna
  • Voss
  • Icelandic Glacial
Exhibits
7.89 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2017 - 2022
7.90 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2017 - 2022
7.91 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2018 - 2022
7.92 Leading Bottled Water Companies Estimated Volume 2017 - 2022
7.93 Leading Bottled Water Companies Share of Estimated Volume 2017 - 2022
7.94 Leading Bottled Water Companies Change in Estimated Volume 2018 - 2022
7.95 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2017 - 2022
7.96 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2017 - 2022
7.97 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2018 - 2022
7.98 Leading Bottled Water Brands Wholesale Dollar Sales 2017 - 2022
7.99 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2017 - 2022
7.100 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2018 - 2022
7.101 PET Water Market in the U.S. Estimated Volume by Company 2017 - 2022
7.102 PET Water Market in the U.S. Volume Share by Company 2017 - 2022
7.103 PET Water Market in the U.S. Change in Volume by Company 2018 - 2022
7.104 The Leading Imported Water Brands Estimated Volume 2017 - 2022
7.105 The Leading Imported Water Brands Share of Estimated Volume 2017 - 2022
7.106 The Leading Imported Water Brands Volume Growth 2018 - 2022

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
  • Club Soda and Seltzer Water
  • Overview
  • Volume
  • Club Soda and Seltzer Water Companies and Brands
  • Overview
  • Polar
  • Schweppes
  • Canada Dry
  • Vintage
  • Seagram
Exhibits
8.107 Club Soda/Seltzer Estimated Volume 2017 - 2027
8.108 Club Soda/Seltzer Estimated Volume Share 2017 - 2027
8.109 Club Soda/Seltzer Estimated Volume Growth 2018 - 2027
8.110 Club Soda/Seltzer Estimated Volume by Brand 2017 - 2022
8.111 Club Soda/Seltzer Estimated Share by Brand 2017 - 2022
8.112 Club Soda/Seltzer Estimated Growth by Brand 2018 - 2022

9. BOTTLED WATER BY SOURCE
  • Purified and Spring Water
  • Overview
  • Volume
Exhibits
9.113 Retail PET Bottled Water Volume by Source 2000 - 2027
9.114 Retail PET Bottled Water Share by Source 2000 - 2027
9.115 Retail PET Bottled Water Growth by Source 2001 - 2027

10. BOTTLED WATER ADVERTISING EXPENDITURES
  • Bottled Water Advertising
  • Overview
  • Domestic Brands
  • Imported Brands
  • Bottled Water Advertising by Media
Exhibits
10.116 U.S. Bottled Water Market Advertising Expenditures 1979 - 2022
10.117 U.S. Domestic Bottled Water Advertising Expenditures 1979 - 2022
10.118 Imported Bottled Water Advertising Expenditures 1979 - 2022
10.119 Leading Domestic Brands by Advertising Expenditures 2017 - 2022
10.120 Leading Domestic Brands by Share of Advertising Expenditures 2017 - 2022
10.121 Leading Domestic Brands Change in Advertising Expenditures 2018 - 2022
10.122 Leading Imported Brands by Advertising Expenditures 2017 - 2022
10.123 Leading Imported Brands by Share of Advertising Expenditures 2017 - 2022
10.124 Leading Imported Brands Change in Advertising Expenditures 2018 - 2022
10.125 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2017 - 2022
10.126 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2017 - 2022
10.127 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2018 - 2022

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
  • Users of Bottled Waters in the U.S.
  • Overview
  • Comparative Demographics of Bottled Water Brands
Exhibits
11.128 Demographics of the Bottled Water Consumer 2022
11.129 Demographics of the Evian Consumer 2022
11.130 Demographics of the Aquafina Consumer 2022
11.131 Demographics of the Dasani Consumer 2022

Appendix
A. U.S. Population by Region 1981 - 2022

Samples

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Companies Mentioned

  • Acqua Panna
  • AHA
  • Alpine Spring
  • Aquafina
  • Arrowhead
  • BlueTriton Brands
  • bubly
  • CG Roxane LLC
  • Coca-Cola Company
  • Culligan International
  • Danone Waters North America
  • Dasani
  • Deer Park
  • Evian
  • Fiji
  • Ice Mountain
  • Icelandic Glacial
  • Keurig Dr Pepper
  • Nestlé USA
  • Niagara Bottling, LLC
  • Ozarka
  • PepsiCo, Inc.
  • Perrier
  • Poland Spring
  • Primo Water Corporation
  • Pure Life
  • San Pellegrino
  • Saratoga Spring
  • Topo Chico
  • Volvic
  • Voss
  • Zephyrhills