The global podcasting market size is expected to reach USD 130.63 billion by 2030, registering a CAGR of 27.6% from 2023 to 2030. Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for the creators and easy accessibility for the users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.
The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.
For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.
In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.
The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.
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The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.
For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.
In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.
The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.
Podcasting Market Report Highlights
- Based on genre, the news and politics segment dominated with a revenue share of more than 27.0% of the overall market in 2022. The increasing need for receiving updated information on global events has resulted in the segmental growth
- Based on format, the solo segment is estimated to account for a reasonable share, expanding at a CAGR of above 29.0% from 2023 to 2030. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcasts
- Latin America is expected to record the fastest growth, registering a CAGR of more than 37.0% from 2023 to 2030. This can be attributed to the increasing popularity of digital devices coupled with the accessibility of podcasting content offered in Spanish
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Table of Contents
Chapter 1 Methodology and Scope1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased database
1.3.2 internal database
1.3.3 Secondary sources & third party perspective
1.3.4 Primary research
1.4 Information Analysis
1.4.1 Data analysis models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook
2.3 Competitive Insights
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market driver analysis
3.3.2 Market restraint/challenges analysis
3.3.3 Industry opportunities
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
3.5.1 Porter’s five forces analysis
3.5.2 PEST analysis
Chapter 4 Genre Estimates and Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2018 - 2030 (USD Billion)
4.2 Genre Movement Analysis & Market Share, 2022 & 2030
4.3 News & Politics
4.3.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
4.4 Society & Culture
4.4.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
4.5 Comedy
4.5.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
4.6 Sports
4.6.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
4.7 Others
4.7.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 5 Format Estimates and Trend Analysis
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2018 - 2030 (USD Billion)
5.2 Format Movement Analysis & Market Share, 2022 & 2030
5.3 Interviews
5.3.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
5.4 Panels
5.4.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
5.5 Solo
5.5.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
5.6 Repurposed Content
5.6.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
5.7 Conversational
5.7.1 Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 6 Regional Estimates & Trend Analysis
6.1 Podcasting Market by Region, 2022 & 2030
6.2 Regional Movement Analysis & Market Share, 2022 & 2030
6.3 North America
6.3.1 North America podcasting market by genre, 2018 - 2030 (USD Billion)
6.3.2 North America podcasting market by format, 2018 - 2030 (USD Billion)
6.3.3 U.S.
6.3.3.1 U.S. podcasting market by genre, 2018 - 2030 (USD Billion)
6.3.3.2 U.S. podcasting market by format, 2018 - 2030 (USD Billion)
6.3.4 Canada
6.3.4.1 Canada podcasting market by genre, 2018 - 2030 (USD Billion)
6.3.4.2 Canada podcasting market by format, 2018 - 2030 (USD Billion)
6.4 Europe
6.4.1 Europe podcasting market by genre, 2018 - 2030 (USD Billion)
6.4.2 Europe podcasting market by format, 2018 - 2030 (USD Billion)
6.4.3 U.K.
6.4.3.1 U.K. podcasting market by genre, 2018 - 2030 (USD Billion)
6.4.3.2 U.K. podcasting market by format, 2018 - 2030 (USD Billion)
6.4.4 Nordic Countries
6.4.4.1 Nordic Countries podcasting market by genre, 2018 - 2030 (USD Billion)
6.4.4.2 Nordic Countries podcasting market by format, 2018 - 2030 (USD Billion)
6.5 Asia Pacific
6.5.1 Asia Pacific podcasting market by genre, 2018 - 2030 (USD Billion)
6.5.2 Asia Pacific podcasting market by format, 2018 - 2030 (USD Billion)
6.5.3 China
6.5.3.1 China podcasting market by genre, 2018 - 2030 (USD Billion)
6.5.3.2 China podcasting market by format, 2018 - 2030 (USD Billion)
6.5.4 South Korea
6.5.4.1 South Korea podcasting market by genre, 2018 - 2030 (USD Billion)
6.5.4.2 South Korea podcasting market by format, 2018 - 2030 (USD Billion)
6.5.5 Australia
6.5.5.1 Australia podcasting market by genre, 2018 - 2030 (USD Billion)
6.5.5.2 Australia podcasting market by format, 2018 - 2030 (USD Billion)
6.6 Latin America
6.6.1 Latin America podcasting market by genre, 2018 - 2030 (USD Billion)
6.6.2 Latin America podcasting market by format, 2018 - 2030 (USD Billion)
6.6.3 Brazil
6.6.3.1 Brazil podcasting market by genre, 2018 - 2030 (USD Billion)
6.6.3.2 Brazil podcasting market by format, 2018 - 2030 (USD Billion)
6.6.4 Mexico
6.6.4.1 Mexico podcasting market by genre, 2018 - 2030 (USD Billion)
6.6.4.2 Mexico podcasting market by format, 2018 - 2030 (USD Billion)
6.7 Middle East & Africa
6.7.1 Middle East & Africa podcasting market by genre, 2018 - 2030 (USD Billion)
6.7.2 Middle East & Africa podcasting market by format, 2018 - 2030 (USD Billion)
Chapter 7 Competitive Analysis
7.1 Recent Developments and Impact Analysis, by Key Market Participants
7.2 Company Categorization
7.3 Company Market Positioning
7.4 Company Ranking Analysis
Chapter 8 Competitive Landscape
8.1 Company Profiles - Podcasting Market
8.1.1 Amazon.com, Inc.
8.1.1.1 Company overview
8.1.1.2 Financial performance
8.1.1.3 Service benchmarking
8.1.1.4 Recent developments
8.1.2 Apple, Inc.
8.1.2.1 Company overview
8.1.2.2 Financial performance
8.1.2.3 Product benchmarking
8.1.2.4 Recent developments
8.1.3 iHeartMedia Inc.
8.1.3.1 Company overview
8.1.3.2 Financial performance
8.1.3.3 Product benchmarking
8.1.3.4 Recent developments
8.1.4 Pandora Media, LLC
8.1.4.1 Company overview
8.1.4.2 Financial performance
8.1.4.3 Product benchmarking
8.1.4.4 Recent developments
8.1.5 Sound cloud Limited
8.1.5.1 Company overview
8.1.5.2 Financial performance
8.1.5.3 Product benchmarking
8.1.5.4 Recent developments
8.1.6 Spotify AB
8.1.6.1 Company overview
8.1.6.2 Financial performance
8.1.6.3 Product benchmarking
8.1.6.4 Recent developments
8.1.7 Stitcher
8.1.7.1 Company overview
8.1.7.2 Financial performance
8.1.7.3 Product benchmarking
8.1.7.4 Recent developments
8.1.8 Tune in, Inc.
8.1.8.1 Company overview
8.1.8.2 Financial performance
8.1.8.3 Product benchmarking
8.1.8.4 Recent developments
8.1.9 Megaphone LLC
8.1.9.1 Company overview
8.1.9.2 Financial performance
8.1.9.3 Product benchmarking
8.1.9.4 Recent developments
8.1.10 Audacy, Inc.
8.1.10.1 Company overview
8.1.10.2 Financial performance
8.1.10.3 Product benchmarking
8.1.10.4 Recent developments
List of Tables
Table 1 Key market driver impact
Table 2 Key market restraint impact
Table 3 Podcasting market by genre, by region, 2018 - 2030 (USD Billion)
Table 4 Podcasting market for news & politics genre, by region, 2018 - 2030 (USD Billion)
Table 5 Podcasting market for society & culture genre, by region, 2018 - 2030 (USD Billion)
Table 6 Podcasting market for comedy genre by region, 2018 - 2030 (USD Billion)
Table 7 Podcasting market for sports genre, by region, 2018 - 2030 (USD Billion)
Table 8 Podcasting market for other genres, by region, 2018 - 2030 (USD Billion)
Table 9 Podcasting market by format, by region, 2018 - 2030 (USD Billion)
Table 10 Podcasting market for interview format, by region, 2018 - 2030 (USD Billion)
Table 11 Podcasting market for panels format, by region, 2018 - 2030 (USD Billion)
Table 12 Podcasting market for solo format, by region, 2018 - 2030 (USD Billion)
Table 13 Podcasting market for repurposed content format, by region, 2018 - 2030 (USD Billion)
Table 14 Podcasting market for conversational format, by region, 2018 - 2030 (USD Billion)
Table 15 North America podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 16 North America podcasting market, by format, 2018 - 2030 (USD Billion)
Table 17 U.S. podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 18 U.S. podcasting market, by format, 2018 - 2030 (USD Billion)
Table 19 Canada podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 20 Canada podcasting market, by format, 2018 - 2030 (USD Billion)
Table 21 Europe podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 22 Europe podcasting market, by format, 2018 - 2030 (USD Billion)
Table 23 U.K. podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 24 U.K. podcasting market, by format, 2018 - 2030 (USD Billion)
Table 25 Nordic Countries podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 26 Nordic Countries podcasting market, by format, 2018 - 2030 (USD Billion)
Table 27 Asia Pacific podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 28 Asia Pacific podcasting market, by format, 2018 - 2030 (USD Billion)
Table 29 China podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 30 China podcasting market, by format, 2018 - 2030 (USD Billion)
Table 31 South Korea podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 32 South Korea podcasting market, by format, 2018 - 2030 (USD Billion)
Table 33 Australia podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 34 Australia podcasting market, by format, 2018 - 2030 (USD Billion)
Table 35 Latin America podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 36 Latin America podcasting market, by format, 2018 - 2030 (USD Billion)
Table 37 Brazil podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 38 Brazil podcasting market, by format, 2018 - 2030 (USD Billion)
Table 39 Mexico podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 40 Mexico podcasting market, by format, 2018 - 2030 (USD Billion)
Table 41 Middle East & Africa podcasting market, by genre, 2018 - 2030 (USD Billion)
Table 42 Middle East & Africa podcasting market, by format, 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 Market segmentation & scope
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research process
Fig. 5 Market formulation and data visualization
Fig. 6 Podcasting market snapshot
Fig. 7 Global podcasting market revenue, 2018 - 2030 (USD Billion)
Fig. 8 Podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 9 Podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 10 Podcasting market, by region, 2018 - 2030 (USD Billion)
Fig. 11 Podcasting market: Value chain analysis
Fig. 12 Podcasting market: PEST analysis
Fig. 13 Podcasting market: Porters analysis
Fig. 14 Podcasting market: Penetration & growth prospect mapping
Fig. 15 Podcasting genre market size estimates & forecasts and trend analysis, 2018 - 2030 Revenue (USD Billion)
Fig. 16 Podcasting genre movement analysis & market share, 2022 & 2030
Fig. 17 Podcasting format market size estimates & forecasts and trend analysis, 2018 - 2030 Revenue (USD Billion)
Fig. 18 Podcasting format movement analysis & market share, 2022 & 2030
Fig. 19 Regional market size estimates & forecasts and trend analysis, 2018 - 2030 (USD Billion)
Fig. 20 Podcasting regional movement analysis & market share, 2022 & 2030
Fig. 21 North America podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 22 North America podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 23 U.S. podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 24 U.S. podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 25 Canada podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 26 Canada podcasting market, by format, 2018 - 2030 (USD Billion
Fig. 27 Europe podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 28 Europe podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 29 U.K. podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 30 U.K. podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 31 Nordic Countries podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 32 Nordic Countries podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 33 Asia Pacific podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 34 Asia Pacific podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 35 China podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 36 China podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 37 South Korea podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 38 South Korea podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 39 Australia podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 40 Australia podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 41 Latin America podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 42 Latin America podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 43 Brazil podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 44 Brazil podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 45 Mexico podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 46 Mexico podcasting market, by format, 2018 - 2030 (USD Billion)
Fig. 47 Middle East & Africa podcasting market, by genre, 2018 - 2030 (USD Billion)
Fig. 48 Middle East & Africa podcasting market, by format, 2018 - 2030 (USD Billion)
Companies Mentioned
- Amazon.com, Inc.
- Apple, Inc.
- iHeartMedia Inc.
- Pandora Media, LLC
- Sound cloud Limited
- Spotify AB
- Stitcher
- Tune in, Inc.
- Megaphone LLC
- Audacy, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 18.52 Billion |
| Forecasted Market Value ( USD | $ 130.63 Billion |
| Compound Annual Growth Rate | 27.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
