Latin America Yoga Accessories Market Outlook, 2026

Yoga is a methodical effort toward self-perfection through developing talent potential on the physical, vital, mental, intellectual, and spiritual levels. It was first devised by the rishis and sages of ancient India and has been maintained by a stream of living teachers ever since, who have continually adapted this science to every generation. It was first imported into Europe and the US around the end of the nineteenth century when it was brought by Indian practitioners immigrating to new countries. Yoga Accessories help practitioners of all levels to gain the sensitivity of yoga poses while receiving the benefits and not overdoing it. The recent publication, named Latin America Yoga Accessories Market Outlook, 2026, studies about this aiding props market at the regional level, segmented into by product type (Mats, Clothing, Straps, Blocks & others), by sales channel (Online & Offline) and by countries (Brazil, Argentina & Columbia).

Little surprise Latin Americans are glued to this brilliant science. In fact, they rightly consider India a land of yoga, meditation, philosophy, wisdom, culture, and spiritualism, the region is the lowest contributor in the global market. Yoga schools can be found all over the region. Yoga and meditation are taught in some Latin American jails to calm down the convicts. Unlike Europeans and Americans, who in the same period received their first yogic instructions from the hands of Indian yogis, Latin Americans created their own explanations, without instructions from Indian yogis. By the end of the forecasted period, this region is expected to cross a value of USD 1144.93 Million, still holding to the lowest share.

There is a research gap on Latin American yoga between the years 1900 and 1950 when no Indian yogi had yet arrived on the continent. Thus, Latin American yoga is unique because of the influences of symbolic exchanges of the aforementioned yogis during a movement that had been building since 1900. Even though the market didn’t hit a good start, the yoga mat segment led the market with a value of USD 314.36 Million in the year 2015. The strap segment is likely to gain more popularity in the region and is expected to show a change of USD 23 Million from 2015 to 2026.

It’s no surprise to anyone that e-Commerce grew a lot everywhere in the last few months due to the COVID-19 pandemic. Latin America is no exception, and its history shows that it’s not only because of the quarantine that people have to face. The region is highly inclined towards online shopping when it comes to yoga accessories, which held more than 65% of the market share. With international brands starting their lines of yoga apparel and accessories and inaugurating showrooms in the region, the offline market is likely to grow with an anticipated CAGR of 9.94%.

Yoga is now set for promotion in Peru, Bolivia, and adjoining parts of Latin America, with an MoU being signed in New Delhi in this regard recently. The Embassy of India in Peru’s capital Lima has taken up the responsibility for the promotion of the Voluntary Scheme for Evaluation and Certification of Yoga Professionals, developed by the Quality Council of India (QCI) at the bidding of the Ministry of AYUSH. While Brazil leads the market, Argentina & Columbia together accounted for a share of nearly 26% of the region’s share. In all its modalities, including Power Yoga, Yogilates, hot yoga, and others, the trend will continue to mark the world of wellness in the coming year, especially for its importance in mental health. Along with yoga, plant medicine is the main concept of the region’s shamanic retreat.

Mega brands such as Reebok and Nike do not track yoga accessories as a separate category but say there has been a jump in demand for accessories used for practice. Major companies mentioned in the report are: Adidas AG, Aurorae, Barefoot Yoga Co, Gaiam, Hugger Mugger Yoga Products LLC, Lululemon Athletica Inc, Manduka LLC, Nike INC

• Geography: Latin America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:

• Latin America
• Brazil
• Argentina
• Columbia

ASPECTS COVERED IN THE REPORT

• Market Size by Value for the period (2015-2026F)
• Market Share by Product Type (Mats, Clothing, Blocks, Straps & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Region
• Market Share by Country