The U.S. Postnatal Supplements Market is in its nascent stage with a gradual rise in awareness around postnatal nutrition and supplements. The market is projected to experience a steady single-digit growth rate during the forecast period (2020-2027). The market is expected to be driven by growing consumer awareness, increasing women's labor force participation, the expansion of e-commerce and online sales channels, and evolution in transparency and clean label trends.
This study aims to provide a detailed analysis on the U.S. Postnatal Supplements Market along with competitive intelligence for the year 2020. The market numbers included in this report represent revenues generated from the sales of postnatal supplements and vitamins. The base year for the study is 2020 and the forecast period is from 2020 until 2027.
The report includes the following information:
- Market Size, Growth Rate, Revenue Forecast (2020-2027)
- Revenue Share by Form Factor (tablets, capsules, soft gels, and others)
- Revenue Share by Distribution (pharmacies & drug stores, e-commerce (online pharmacies), offline (retail), and direct sales)
- Revenue Share by Price Range
- Growth Drivers & Restraints
- Competitive Factors
- Industry Challenges
- Market Trends
- Major Company Profiles
Table of Contents
I. Research Scope
II. Methodology
III. Definition and Segmentation
IV. USA Postnatal Supplements Market: Executive Summary
a. COVID-19 Impact
b. Competitive Factors
c. Key Market Trends
d. Future Trends
V. USA Postnatal Supplements Market: Market Drivers and Impact
a. Increasing awareness among pregnant women
b. Ease of use and convenience
c. Increased healthcare spending
d. Rise in disposable personal income of women
e. E-commerce and ease of purchase
f. Transparency and clean labels are driving growth
VI. USA Postnatal Supplements Market: Market Challenges and Impact
a. Concern about baby’s health and side effects
b. Lack of brand awareness among consumers
c. Increasing consumer skepticism
d. Increasing competition
e. Lack of research and guidance
VII. Market Data
a. Revenue Forecast, 2020-2027
b. Market Share by Revenue, 2020-2027
c. Market Share by Form Factor, 2020-2027
d. Market Share by Distribution, 2020-2027
VIII. USA Postnatal Supplements Market: Competitive Factors
IX. USA Postnatal Supplements Market: Market Trends
a. Essential Vitamin Claims
b. Increasing Use of Clean Labels
c. Raw Material Transparency in Sourcing
d. Ingredient Transparency
e. Personalized Supplements
f. Multifunctional Benefits
g. Key Messaging
h. Subscription and Rewards Program
i. Discount and Bundling
j. Key Selling Claims
k. Form Factor
l. Strategies
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Actif Organic
- Binto
- Corporation
- HairTamin
- Innate
- Mama Bird
- Mary Ruth
- MegaFood
- Momy Bliss
- Mother Nutrient
- Nature Made
- Naturelo
- Nordic Naturals
- Pink Stork
- Procter & Gamble (New Chapter Inc.)
- Ritual
- Shaklee
- The Clorox Company (Rainbow Light)
- The Honest Company
- VousVitamins
Methodology
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