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Headphones in Russia

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    Report

  • 20 Pages
  • August 2021
  • Region: Russia
  • Euromonitor International
  • ID: 5437753
Having declined during 2020, as consumers spent more time at home and thus had less need for them, the rate of growth in retail current value sales of headphones will rebound strongly during 2021. Premium TWS earbuds will be the main driver of this growth. A sharp acceleration in the rate of decrease in the unit price of these products during the year will play a significant role in this by making them much more affordable to local consumers.

The publisher's Headphones in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sharp decrease in pricing will drive surge in demand for wireless TWS earbuds
  • Apple continues to lead, but competition from cheaper alternatives is growing more intense
  • In spite of the relaxation of pandemic restrictions, e-commerce will remain the dominant distribution channel for headphones

PROSPECTS AND OPPORTUNITIES
  • The proliferation of jack-less phones will push more consumers towards wireless headphones
  • Wired headphones will remain popular among audiophiles and lower-income consumers
  • As cheaper brands proliferate, retail value sales will fragment

CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2016-2021
  • Table 2 Sales of Headphones by Category: Value 2016-2021
  • Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026

CONSUMER ELECTRONICS IN RUSSIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026