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India Men's Grooming Market Research Report: Forecast (2021-2026)

  • ID: 5439444
  • Report
  • January 2021
  • Region: India
  • 94 Pages
  • MarkNtel Advisors LLP


  • Emami Ltd
  • Helene Curtis India Ltd
  • ITC Ltd
  • L'Oréal India Pvt Ltd
  • McNroe Chemicals Pvt Ltd
  • Nivea India Pvt Ltd
India Men’s Grooming Market Analysis, 2021 research report depicts a deep dive market analysis of statistics of India Men’s grooming market which consists of regional and country-wise market size, forecast, CAGR market segmentation, market shares of diverse regions and countries, market share of various end-users, applications, product type, technologies, competitive benchmarking, etc.

Market Opportunities

According to the publishers’ research report “India Men’s Grooming Market Analysis, 2021”, the India Men’s Grooming market is anticipated to grow at a CAGR of 11.2% during 2021-26F. The growth of the market is attributed to a significant rise in the number of developments of growing disposable income, boost in the sales of fragrance and shaving products and rapidly growing urban population, etc. Besides this, the increasing awareness towards fragrance related products for controlling body odour etc. is among the factors strongly contributing to the growth of the market in the forthcoming years.

Market Segmentation

The Convenience Stores Have Been the Major Sales Channels

The Men’s Grooming Market has achieved substantial growth in the period of 2016-2019 with the increasing sales of grooming products from online channels. Convenience stores have been the major sales channels for Men’s Grooming products due to easy access to the products by the people. However, the burgeoning supermarkets and hypermarkets in the country have been one of the promising growth sales channels for the segment. Moreover, while many Indian men choose to visit salons to have a shave or their facial hair trimmed, the closure of such businesses during lockdown created a demand for products that can be used at home, helping to maintain some demand for men’s grooming products in 2020. Thus, this is projected to promulgate the growth of the Men’s Grooming market globally in the near future as revealed by this research report “India Men’s Grooming Market Analysis, 2021”.

Impact of COVID-19

The COVID-19 pandemic has decelerated the growth of the Men’s Grooming Market in India due to decreased production, reduced consumption as well as a significant decline in spending. Sales of men’s razors and blades were already slowing prior to the COVID-19 pandemic due to the trend towards beards. The category was also facing growing competition from trimmers/shavers. However, COVID-19 is expected to further impact sales of this category due to home confinement and greater working from home thus, creating demand for less frequent grooming.

The nationwide lockdown in the second and third quarter of 2020 also impacted the market growth. However, with the rebound in the economy in the fourth quarter of 2020 and ease in lockdown and travel restrictions, the demand for the Men’s Grooming market in the country is expected to boost in 2021-2026.

Competitive Landscape

According to the publishers’, the key players with a considerable market share in the India Men’s Grooming market include Gujrat Co-operative Milk Marketing Federation Ltd, Mother Dairy Fruit & Vegetable Pvt Ltd, Vadilal Industries Ltd, Haymor Food Pvt Ltd, Punjab State Cooperative Milk Producers Federation Ltd.) Companies are launching new products to gain a competitive advantage in the industry, etc.

Key Questions Answered in the Market Research Report:

1. What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of India Men’s Grooming Market?
2. What is the region-wise industry size, growth drivers and challenges key market trends?
3. What are the key innovations, technology upgrades, opportunities, regulations in the India Men’s Grooming Market?
4. Who are the key competitors or market players and how they perform in India Men’s Grooming Market based on the competitive benchmarking matrix?
5. What are the key results derived from the market surveys conducted during the course of the India Men’s Grooming Market study?
Note: Product cover images may vary from those shown


  • Emami Ltd
  • Helene Curtis India Ltd
  • ITC Ltd
  • L'Oréal India Pvt Ltd
  • McNroe Chemicals Pvt Ltd
  • Nivea India Pvt Ltd
1. Introduction
1.1. Product Definition
1.2. Research Process
1.3. Market Segmentation
1.4. Assumptions

2. Preface

3. Executive Summary

4. Impact of COVID-19 on India Men’s Grooming

5. India Men’s Grooming Outlook, 2016-2026F (USD Million)
5.1. Market Size & Analysis
5.2. Market Share & Analysis

6. India Men’s Grooming Policies, Regulations, Product Standards

7. India Men’s Grooming Trends & Insights

8. India Men’s Grooming Dynamics
8.1. Growth Drivers
8.2. Challenges
8.3. Impact Analysis

9. India Men’s Grooming Hotspot & Opportunities

10. India Men’s Grooming Key Strategic Imperatives for Success & Growth

11. Competition Outlook
11.1. Competition Matrix
11.2. Company Profiles of Top Companies (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)

12. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Gillette India Ltd
  • Hindustan Unilever Ltd
  • Vini Cosmetics Pvt Ltd
  • Malhotra Shaving Products Pvt Ltd
  • Marico Ltd
  • Helene Curtis India Ltd
  • J K
  • Vidyut Metallics Ltd
  • Nivea India Pvt Ltd
  • McNroe Chemicals Pvt Ltd
  • Emami Ltd
  • Tarz Distribution India Pvt Ltd
  • Baccarose Perfumes & Beauty Products Pvt Ltd
  • ITC Ltd
  • Menezes Cosmetics Pvt Ltd
  • Godrej Consumer Products Ltd
  • L'Oréal India Pvt Ltd
  • Procter & Gamble Hygiene & Health Care Ltd
  • VI John Group
  • Reckitt Benckiser (India) Ltd.
Note: Product cover images may vary from those shown