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Feminine Hygiene Products Market

  • ID: 5440408
  • Report
  • July 2021
  • Region: Global
  • 257 Pages
  • Future Market Insights

FEATURED COMPANIES

  • Edgewell Personal Care
  • Johnson & Johnson
  • Johnson & Johnson
  • Lil-Let
  • Ontex International
  • Procter & Gamble

Government initiatives undertaken to spread awareness about women's health and menstrual hygiene, besides brand consolidation strategies by leading producers and the adoption of modern lifestyles by women, will push feminine hygiene products sales in the coming years.

According to this report, the global feminine hygiene products market value is estimated to surpass US$ 27.6 Bn in 2021, with a CAGR of 7.0% during the forecast period (2021-2031).

Around 49% of the global population is female and nearly 65% of them are aged between 15 and 65 years, thereby indicating a significant opportunity for manufacturers of feminine hygiene products.

Government organizations are focusing on women’s health and hygiene, assisted by the launch of various awareness programs and funding activities. These programs include detailed education about menstruation, puberty, and the advantages and health benefits of using hygiene products.

They are also providing sanitation kits to girls studying in government schools and colleges in rural areas, particularly in developing economies around the globe. For instance, in 2017, the Department of Education in KwaZulu-Natal (KZN) of South Africa set aside Rs 50 million to fund the distribution of sanitary towels and napkins to various schools in the region.

Additionally, rising female populations in countries such as India, Ghana, and Nigeria will create lucrative opportunities. Concerns regarding disposal, have resulted in the introduction of reusable menstrual cups. These cups are made from medical grade silicon or latex and cost between US$ 20 and US$ 50 per pack and can last for nearly five years. Such innovations will give tailwinds to growth registered in the market.

The impact of the ongoing COVID-19 pandemic on production of feminine products has been negligible despite short term disruptions of transportation and logistics.

Key Takeaways from Feminine Hygiene Products Market Study

  • Sanitary napkins are the largest and fastest growing segment accounting for nearly half of the market by 2031, with a CAGR of over 8%.
  • Supermarkets are projected to account for over 22% of the global market by 2031. This is attributed to robust supply channels for consumer health products.
  • East Asia is the largest revenue-generating region for feminine hygiene products, with the China accounting for nearly 81% of the regional market in 2021.
  • Germany holds the lead in Europe, and is expected to account for over 18% of the market in 2031.
  • South Asia is the second most lucrative market after East Asia with India accounting for over 75% of the value share in 2031.

Who is Winning?

Some of the leading manufacturers of the feminine hygiene products market are focusing on mergers and acquisitions for global expansion, thereby enhancing their market presence. For example:

  • In Jan 2020, Procter and Gamble focused on digital marketing with advertising associations in countries around the world - like the World Federation of Advertisers, the Association of National Advertisers in the U.S., and the Incorporated Society of British Advertisers in Europe.
  • In October 2020, Kimberly-Clark completed the acquisition of Softex Indonesia. This acquisition accelerated the company’s growth in key personal care categories across Southeast Asia.
  • The key market players covered by the publisher include Procter and Gamble, Johnson and Johnson, the Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sanofi S.A, Lil-lets UK Limited, Ontex, Unicharm Corporation, Diva International Inc., and Edgewell Personal Care.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Edgewell Personal Care
  • Johnson & Johnson
  • Johnson & Johnson
  • Lil-Let
  • Ontex International
  • Procter & Gamble
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations

2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
2.3. Inclusions and Exclusions

3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Treatment Type Innovation / Development Trends

4. Key Success Factors
4.1. Product Adoption / Usage Analysis
4.2. Product USPs / Features
4.3. Strategic Promotional Activities

5. Market Background
5.1. Macro-Economic Factors
5.1.1. Global GDP Growth Outlook
5.1.2. Global Healthcare Outlook
5.1.3. Global GDP Per Capita Outlook
5.2. Forecast Factors - Relevance & Impact
5.2.1. Cost of Feminine Hygiene Products
5.2.2. Regulatory Imposition on Brain Stimulation Systems
5.2.3. Advancements in Feminine Hygiene Products
5.2.4. Adoption Rate for Feminine Hygiene Products
5.2.5. Awareness about Feminine Hygiene Products
5.3. Pipeline Assessment
5.4. Reimbursement Scenario
5.5. Value Chain Analysis
5.6. Market Dynamics
5.6.1. Drivers
5.6.2. Restraints
5.6.3. Opportunity Analysis
5.6.4. Trends

6. COVID19 Crisis Analysis
6.1. Current COVID19 Statistics and Probable Future Impact
6.2. Current GDP Projection and Probable Impact
6.3. Current Economic Projection as compared to 2008 Economic analysis
6.4. COVID19 and Impact Analysis
6.4.1. Revenue By Product Type
6.4.2. Revenue By Distribution Channel
6.4.3. Revenue By Region
6.5. 2020 Market Scenario
6.6. Projected recovery Quarter
6.7. Recovery Scenario - Short term, Midterm and Long Term Impact

7. Global Feminine Hygiene Products Market Volume (Mn Units) Analysis 2016-2020 and Forecast, 2021-2031
7.1. Historical Market Volume (Mn Units) Analysis, 2016-2020
7.2. Current and Future Market Volume (Mn Units) Projections, 2021-2031
7.2.1. Y-o-Y Growth Trend Analysis

8. Global Feminine Hygiene Products Market - Pricing Analysis
8.1. Regional Pricing Analysis By Indication
8.2. Pricing Break-up
8.2.1. Manufacturer Level Pricing
8.2.2. Distributor Level Pricing
8.3. Global Average Pricing Analysis Benchmark

9. Global Feminine Hygiene Products Market Value (US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031
9.1. Historical Market Value (US$ Mn) Analysis, 2016-2020
9.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031
9.2.1. Y-o-Y Growth Trend Analysis
9.2.2. Opportunity Analysis, 2021-2031

10. Global Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031, By Product Type
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Product Type, 2016-2020
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product Type, 2021-2031
10.3.1. Menstrual Cup
10.3.2. Sanitary Napkins
10.3.3. Tampons
10.3.4. Panty Liners
10.3.5. Feminine Hygiene Wash
10.4. Market Attractiveness Analysis By Product Type

11. Global Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031, By Distribution Channel
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Distribution Channel, 2016-2020
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Distribution Channel, 2021-2031
11.3.1. Hypermarket
11.3.2. Supermarket
11.3.3. Convenience Store
11.3.4. Department Store
11.3.5. Retail Pharmacies
11.3.6. Online Purchase
11.4. Market Attractiveness Analysis By Distribution Channel

12. Global Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031, by Region
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2016-2020
12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2021-2031
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. East Asia
12.3.5. South Asia
12.3.6. Oceania
12.3.7. Middle East and Africa (MEA)
12.4. Market Attractiveness Analysis By Region

13. North America Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
13.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
13.3.1. By Country
13.3.1.1. U.S.
13.3.1.2. Canada
13.3.2. By Product Type
13.3.3. By Distribution Channel
13.4. Market Attractiveness Analysis
13.5. Key Market Participants - Intensity Mapping
13.6. Drivers and Restraints - Impact Analysis

14. Latin America Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
14.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
14.3.1. By Country
14.3.1.1. Brazil
14.3.1.2. Mexico
14.3.1.3. Argentina
14.3.1.4. Rest of Latin America
14.3.2. By Product Type
14.3.3. By Distribution Channel
14.4. Market Attractiveness Analysis
14.5. Key Market Participants - Intensity Mapping
14.6. Drivers and Restraints - Impact Analysis

15. Europe Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
15.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
15.3.1. By Country
15.3.1.1. Germany
15.3.1.2. Italy
15.3.1.3. France
15.3.1.4. U.K.
15.3.1.5. Spain
15.3.1.6. BENELUX
15.3.1.7. Russia
15.3.1.8. Rest of Europe
15.3.2. By Product Type
15.3.3. By Distribution Channel
15.4. Market Attractiveness Analysis
15.5. Key Market Participants - Intensity Mapping
15.6. Drivers and Restraints - Impact Analysis

16. South Asia Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
16.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
16.3.1. By Country
16.3.1.1. India
16.3.1.2. ASEAN Countries
16.3.2. By Product Type
16.3.3. By Distribution Channel
16.4. Market Attractiveness Analysis
16.5. Key Market Participants - Intensity Mapping
16.6. Drivers and Restraints - Impact Analysis

17. East Asia Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
17.1. Introduction
17.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
17.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
17.3.1. By Country
17.3.1.1. China
17.3.1.2. Japan
17.3.1.3. South Korea
17.3.2. By Product Type
17.3.3. By Distribution Channel
17.4. Market Attractiveness Analysis
17.5. Key Market Participants - Intensity Mapping
17.6. Drivers and Restraints - Impact Analysis

18. Oceania Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
18.1. Introduction
18.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
18.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
18.3.1. By Country
18.3.1.1. Australia
18.3.1.2. New Zealand
18.3.2. By Product Type
18.3.3. By Distribution Channel
18.4. Market Attractiveness Analysis
18.5. Key Market Participants - Intensity Mapping
18.6. Drivers and Restraints - Impact Analysis

19. Middle East and Africa Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
19.1. Introduction
19.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2016-2020
19.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2021-2031
19.3.1. By Country
19.3.1.1. GCC Countries
19.3.1.2. Turkey
19.3.1.3. South Africa
19.3.1.4. Rest of Middle East and Africa
19.3.2. By Product Type
19.3.3. By Distribution Channel
19.4. Market Attractiveness Analysis
19.5. Key Market Participants - Intensity Mapping
19.6. Drivers and Restraints - Impact Analysis

20. Key and Emerging Countries Feminine Hygiene Products Market Analysis 2016-2020 and Forecast 2021-2031
20.1. U.S. Feminine Hygiene Products Market Analysis
20.1.1. By Product Type
20.1.2. By By Distribution Channel
20.2. Canada Feminine Hygiene Products Market Analysis
20.2.1. By Product Type
20.2.2. By Distribution Channel
20.3. Brazil Feminine Hygiene Products Market Analysis
20.3.1. By Product Type
20.3.2. By Application
20.3.3. By Distribution Channel
20.4. Mexico Feminine Hygiene Products Market Analysis
20.4.1. By Product Type
20.4.2. By Distribution Channel
20.5. Argentina Feminine Hygiene Products Market Analysis
20.5.1. By Product Type
20.5.2. By Distribution Channel
20.6. Germany Feminine Hygiene Products Market Analysis
20.6.1. By Product Type
20.6.2. By Distribution Channel
20.7. France Feminine Hygiene Products Market Analysis
20.7.1. By Product Type
20.7.2. By Distribution Channel
20.8. U.K. Feminine Hygiene Products Market Analysis
20.8.1. By Product Type
20.8.2. By Distribution Channel
20.9. Italy Feminine Hygiene Products Market Analysis
20.9.1. By Product Type
20.9.2. By Distribution Channel
20.10. Spain Feminine Hygiene Products Market Analysis
20.10.1. By Product Type
20.10.2. By Distribution Channel
20.11. Russia Feminine Hygiene Products Market Analysis
20.11.1. By Product Type
20.11.2. By Distribution Channel
20.12. India Feminine Hygiene Products Market Analysis
20.12.1. By Product Type
20.12.2. By Distribution Channel
20.13. Thailand Feminine Hygiene Products Market Analysis
20.13.1. By Product Type
20.13.2. By Distribution Channel
20.14. Malaysia Feminine Hygiene Products Market Analysis
20.14.1. By Product Type
20.14.2. By Distribution Channel
20.15. Indonesia Feminine Hygiene Products Market Analysis
20.15.1. By Product Type
20.15.2. By Distribution Channel
20.16. China Feminine Hygiene Products Market Analysis
20.16.1. By Product Type
20.16.2. By Distribution Channel
20.17. Japan Feminine Hygiene Products Market Analysis
20.17.1. By Product Type
20.17.2. By Distribution Channel
20.18. South Korea Feminine Hygiene Products Market Analysis
20.18.1. By Product Type
20.18.2. By Distribution Channel
20.19. Australia Feminine Hygiene Products Market Analysis
20.19.1. By Product Type
20.19.2. By Distribution Channel
20.20. New Zealand Feminine Hygiene Products Market Analysis
20.20.1. By Product Type
20.20.2. By Distribution Channel
20.21. Turkey Feminine Hygiene Products Market Analysis
20.21.1. By Product Type
20.21.2. By Distribution Channel
20.22. GCC countries Feminine Hygiene Products Market Analysis
20.22.1. By Product Type
20.22.2. By Distribution Channel

21. Market Structure Analysis
21.1. Market Analysis by Tier of Companies
21.2. Market Share Analysis of Top Players
21.3. Market Presence Analysis
21.3.1. Regional Footprint by Players
21.3.2. Treatment Type Foot print by Players
21.3.3. Channel Foot Print by Players

22. Competition Analysis
22.1. Competition Dashboard
22.2. Pricing Analysis by Competition
22.3. Competition Benchmarking
22.4. Competition Deep Dive
22.5. Key Players Based On Estimated Tracked Revenue (Tentative)
22.5.1. Johnson & Johnson
22.5.1.1. Overview
22.5.1.2. Product Portfolio
22.5.1.3. Profitability by Market Segments (Product/Channel/Region)
22.5.1.4. Sales Footprint
22.5.1.5. Strategy Overview
22.5.1.5.1. Marketing Strategy
22.5.1.5.2. Product Strategy
22.5.1.5.3. Channel Strategy
22.5.2. Procter & Gamble
22.5.2.1. Overview
22.5.2.2. Product Portfolio
22.5.2.3. Profitability by Market Segments (Product/Channel/Region)
22.5.2.4. Sales Footprint
22.5.2.5. Strategy Overview
22.5.2.5.1. Marketing Strategy
22.5.2.5.2. Product Strategy
22.5.2.5.3. Channel Strategy
22.5.3. Edgewell Personal Care
22.5.3.1. Overview
22.5.3.2. Product Portfolio
22.5.3.3. Profitability by Market Segments (Product/Channel/Region)
22.5.3.4. Sales Footprint
22.5.3.5. Strategy Overview
22.5.3.5.1. Marketing Strategy
22.5.3.5.2. Product Strategy
22.5.3.5.3. Channel Strategy
22.5.4. Kimberly-Clark Worldwide, Inc.
22.5.4.1. Overview
22.5.4.2. Product Portfolio
22.5.4.3. Profitability by Market Segments (Product/Channel/Region)
22.5.4.4. Sales Footprint
22.5.4.5. Strategy Overview
22.5.4.5.1. Marketing Strategy
22.5.4.5.2. Product Strategy
22.5.4.5.3. Channel Strategy
22.5.5. SCA
22.5.5.1. Overview
22.5.5.2. Product Portfolio
22.5.5.3. Profitability by Market Segments (Product/Channel/Region)
22.5.5.4. Sales Footprint
22.5.5.5. Strategy Overview
22.5.5.5.1. Marketing Strategy
22.5.5.5.2. Product Strategy
22.5.5.5.3. Channel Strategy
22.5.6. Ontex International
22.5.6.1. Overview
22.5.6.2. Product Portfolio
22.5.6.3. Profitability by Market Segments (Product/Channel/Region)
22.5.6.4. Sales Footprint
22.5.6.5. Strategy Overview
22.5.6.5.1. Marketing Strategy
22.5.6.5.2. Product Strategy
22.5.6.5.3. Channel Strategy
22.5.7. Lil-Let
22.5.7.1. Overview
22.5.7.2. Product Portfolio
22.5.7.3. Profitability by Market Segments (Product/Channel/Region)
22.5.7.4. Sales Footprint
22.5.7.5. Strategy Overview
22.5.7.5.1. Marketing Strategy
22.5.7.5.2. Product Strategy
22.5.7.5.3. Channel Strategy
22.5.8. Sanofi
22.5.8.1. Overview
22.5.8.2. Product Portfolio
22.5.8.3. Profitability by Market Segments (Product/Channel/Region)
22.5.8.4. Sales Footprint
22.5.8.5. Strategy Overview
22.5.8.5.1. Marketing Strategy
22.5.8.5.2. Product Strategy
22.5.8.5.3. Channel Strategy
22.5.9. Johnson & Johnson
22.5.9.1. Overview
22.5.9.2. Product Portfolio
22.5.9.3. Profitability by Market Segments (Product/Channel/Region)
22.5.9.4. Sales Footprint
22.5.9.5. Strategy Overview
22.5.9.5.1. Marketing Strategy
22.5.9.5.2. Product Strategy
22.5.9.5.3. Channel Strategy
22.5.10. Unicharm Corporation
22.5.10.1. Overview
22.5.10.2. Product Portfolio
22.5.10.3. Profitability by Market Segments (Product/Channel/Region)
22.5.10.4. Sales Footprint
22.5.10.5. Strategy Overview
22.5.10.5.1. Marketing Strategy
22.5.10.5.2. Product Strategy
22.5.10.5.3. Channel Strategy

23. Assumptions and Acronyms Used

24. Research Methodology
Note: Product cover images may vary from those shown
  • Johnson & Johnson
  • Procter & Gamble
  • Edgewell Personal Care
  • Kimberly-Clark Worldwide, Inc.
  • SCA
  • Ontex International
  • Lil-Let
  • Sanofi
  • Johnson & Johnson
  • Unicharm Corporation
Note: Product cover images may vary from those shown
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