Analyzing the Global Advertising Industry 2016

  • ID: 544581
  • Report
  • Region: Global
  • 100 Pages
  • Aruvian's R'search
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  • Asatsu-DK Inc.
  • Dentsu Inc
  • Hakuhodo Incorporated
  • Havas Worldwide, Inc.
  • Publicis Groupe SA
  • WPP Group plc
  • MORE
The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises about the future. Print advertising looks more promising and several US magazines saw ad pages increase quite dramatically.

The future of the ad industry is not in doubt - things will get better, but only companies that have positioned themselves correctly will be able to capitalize on the upswing. To do this, many firms are looking toward technology as the point of departure for huge returns. The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also expected as ad firms try to deliver global capabilities in an increasingly competitive market.

This report on Analyzing the Global Advertising Industry 2016 thoroughly explains the global advertising industry by establishing a clear demarcation of the industry components and the top spenders as well as the service providers in the global context. This helps the reader understand the industry in a nutshell overlooking the competitive activity in the industry.

The report also builds a geographical mapping of the major advertising markets worldwide namely the United Kingdom, France, Germany, China, Japan, Canada, Spain, The Netherlands, Italy, Belgium and the United States. In this section, the report explains each of these markets in detail with their commercial characteristics along with the major players which are active in these markets thereby drawing up the overall business picture for advertising in these markets.

The report presents a future outlook for the global advertising industry in order to better equip the researcher with the projected growth variants for this industry.
Note: Product cover images may vary from those shown
2 of 4


  • Asatsu-DK Inc.
  • Dentsu Inc
  • Hakuhodo Incorporated
  • Havas Worldwide, Inc.
  • Publicis Groupe SA
  • WPP Group plc
  • MORE
A. Executive Summary

B. Analysis of the Global Advertising Industry
B.1 Industry Definition
B.2 Industry Synopsis
B.3 Industry Growth by Value Analysis
B.3 Industry Segmentation
B.4 Competition in the Industry
B.5 Understanding the Market Pie
B.5.1 Top Advertising Agencies
B.5.2 Top Global Spenders on Advertising
B.5.3 Advertising Spending by Region
B.5.4 Advertising Spending by Category

C. Global Advertising Industry: Porter’s Five Forces Strategy Analysis
C.1 Introduction
C.2 Bargaining Power of Buyers
C.3 Bargaining Power of Suppliers
C.4 Competitive Rivalry in the Industry
C.5 Threat of New Entrants
C.6 Threat of Substitutes

D. Analysis of the Major Advertising Markets
D.1 Advertising Industry in Belgium
D.1.1 Industry Overview
D.1.2 Industry Growth by Value
D.1.3 Industry Segmentation
D.1.4 Industry Forecast
D.2 Advertising Industry in Canada
D.2.1 Industry Overview
D.2.2 Industry Growth by Value
D.2.3 Industry Segmentation
D.2.4 Industry Forecast
D.3 Advertising Industry in China
D.3.1 Industry Overview
D.3.2 Industry Growth by Value
D.3.3 Industry Segmentation
D.3.4 Industry Forecast
D.4 Advertising Industry in France
D.4.1 Industry Overview
D.4.2 Industry Growth by Value
D.4.3 Industry Segmentation
D.4.4 Industry Forecast
D.5 Advertising Industry in Germany
D.5.1 Industry Overview
D.5.2 Industry Growth by Value
D.5.3 Industry Segmentation
D.5.4 Industry Forecast
D.6 Advertising Industry in Italy
D.6.1 Industry Overview
D.6.2 Industry Growth by Value
D.6.3 Industry Segmentation
D.6.4 Industry Forecast
D.7 Advertising Industry in Japan
D.7.1 Industry Overview
D.7.2 Industry Growth by Value
D.7.3 Industry Segmentation
D.7.4 Industry Forecast
D.8 Advertising Industry in the Netherlands
D.8.1 Industry Overview
D.8.2 Industry Growth by Value
D.8.3 Industry Segmentation
D.8.4 Industry Forecast
D.9 Advertising Industry in Spain
D.9.1 Industry Overview
D.9.2 Industry Growth by Value
D.9.3 Industry Segmentation
D.9.4 Industry Forecast
D.10 Advertising Industry in the United Kingdom
D.10.1 Industry Overview
D.10.2 Industry Growth by Value
D.10.3 Industry Segmentation
D.10.4 Industry Forecast
D.11 Advertising Industry in the United States
D.11.1 Industry Overview
D.11.2 Industry Growth by Value
D.11.3 Industry Segmentation
D.11.4 Industry Forecast
D.12 Advertising in Other Markets
D.12.1 Australia
D.12.2 India
D.12.3 Indonesia
D.12.4 South Korea

E. Major Industry Players
E.1 Asatsu-DK Inc.
E.1.1 Corporate Profile
E.1.2 Business Segment Analysis
E.1.3 Financial Analysis
E.1.4 SWOT Analysis
E.2 Dentsu Inc
E.2.1 Corporate Profile
E.2.2 Business Segment Analysis
E.2.3 Financial Analysis
E.2.4 SWOT Analysis
E.3 Havas SA
E.3.1 Corporate Profile
E.3.2 Business Segment Analysis
E.3.3 Financial Analysis
E.3.4 SWOT Analysis
E.4 Publicis Groupe SA
E.4.1 Corporate Profile
E.4.2 Business Segment Analysis
E.4.3 Financial Analysis
E.4.4 SWOT Analysis
E.5 The Interpublic Group of Companies, Inc.
E.5.1 Corporate Profile
E.5.2 Business Segment Analysis
E.5.3 Financial Analysis
E.5.4 SWOT Analysis
E.6 WPP Group plc
E.6.1 Corporate Profile
E.6.2 Business Segment Analysis
E.6.3 Financial Analysis
E.6.4 SWOT Analysis
E.7 Hakuhodo Incorporated

F. Global Advertising Industry: Forecast

G. Glossary of Terms
Note: Product cover images may vary from those shown
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4 of 4
- Asatsu-DK Inc.
- Dentsu Inc
- Hakuhodo Incorporated
- Havas Worldwide, Inc.
- Publicis Groupe SA
- The Interpublic Group of Companies, Inc.
- WPP Group plc
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown