+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

North America Toys and Games Market By Distribution Channel, By Product Type, By End User, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • ID: 5448336
  • Report
  • August 2021
  • Region: North America
  • 92 Pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.

The North America Toys and Games Market is expected to witness market growth of 3.2% CAGR during the forecast period (2021-2027).

The rising interest of parents in green toys, growing awareness of the cognitive benefits of building toys, the rapid expansion of mobile-based gaming, and the revival of traditional toys and video games are aspects that are witnessed to escalate the growth of the market. Furthermore, the toys and games market is projected to be fuelled by the rising popularity of conventional recreational activities in younger and infant children. Besides, the growing interest of the younger generation towards old-school games at social gatherings is liable to accelerate the expansion of the market. The growing rate of revived retro games is anticipated to fuel the growth of the toys and games market during the forecasting period.

Organizations are vigorously shifting their product offerings by introducing e-stores and retailing products via e-commerce platforms, like Walmart Online, eBay, and Amazon. These online platforms have become an alternative for physical sales and marketing and are also cost-efficient and feasible.

Due to the outbreak of COVID-19, the Canadian toys and games market has confronted unstable operating conditions in the past few months. To come back in the same position and to stay competitive, Canadian operators have lowered the prices of products along with economical imports from other nations at reasonable labor costs to give strong competition to the competitors. Whereas, toys and games witnessed an upliftment in sales through an online platform, which are offering lucrative opportunities for manufacturers present in the US.

In addition, the US is the major exporter of the total Canadian toys and games imports but is highly challenged by the reduced costs of Chinese imports. Canadian consumers are greatly following the latest trends and thus, consumers are shifting towards video and electronic games, owing to the rising number of free games for mobile devices and tablets. As stated by the American Academy of Pediatrics, toys and games play a vital role in the development of children as it contributes to physical, social, emotional, and cognitive well-being of children & youth. Hence, it is estimated that the demand for toys and games will increase in the coming years; thereby a significant rise is expected to be witnessed in the growth of the toys and games market.

The US market dominated the North America Online Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $25,128.3 million by 2027. The Canada market is experiencing a CAGR of 6.1% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 5.2% during (2021 - 2027).

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).

Scope of the Study

Market Segments Covered in the Report:


By Distribution Channel

  • Offline
  • Online

By Product Type

  • Electronic Games
  • Outdoor & Sports
  • Games and Puzzles
  • Dolls
  • Preschool Toys
  • Others

By End User

  • 0 - 8 age
  • 9 - 15 age
  • 15 age & above

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Key Market Players

List of Companies Profiled in the Report:

  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)

Unique Offerings from the Publisher

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Toys and Games Market, by Distribution Channel
1.4.2 North America Toys and Games Market, by Product Type
1.4.3 North America Toys and Games Market, by End User
1.4.4 North America Toys and Games Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun - 2021, Aug) Leading Players

Chapter 4. North America Toys and Games Market by Distribution Channel
4.1 North America Offline Market by Country
4.2 North America Online Market by Country

Chapter 5. North America Toys and Games Market by Product Type
5.1 North America Electronic Games Market by Country
5.2 North America Outdoor & Sports Market by Country
5.3 North America Games and Puzzles Market by Country
5.4 North America Dolls Market by Country
5.5 North America Preschool Toys Market by Country
5.6 North America Other Product Type Market by Country

Chapter 6. North America Toys and Games Market by End User
6.1 North America 0 - 8 age Market by Country
6.2 North America 9 - 15 age Market by Country
6.3 North America 15 age & above Market by Country

Chapter 7. North America Toys and Games Market by Country
7.1 US Toys and Games Market
7.1.1 US Toys and Games Market by Distribution Channel
7.1.2 US Toys and Games Market by Product Type
7.1.3 US Toys and Games Market by End User
7.2 Canada Toys and Games Market
7.2.1 Canada Toys and Games Market by Distribution Channel
7.2.2 Canada Toys and Games Market by Product Type
7.2.3 Canada Toys and Games Market by End User
7.3 Mexico Toys and Games Market
7.3.1 Mexico Toys and Games Market by Distribution Channel
7.3.2 Mexico Toys and Games Market by Product Type
7.3.3 Mexico Toys and Games Market by End User
7.4 Rest of North America Toys and Games Market
7.4.1 Rest of North America Toys and Games Market by Distribution Channel
7.4.2 Rest of North America Toys and Games Market by Product Type
7.4.3 Rest of North America Toys and Games Market by End User

Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Note: Product cover images may vary from those shown
  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll