+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Toys and Games Market, By Product Type, Distribution Channel, By Region; Trend Analysis, Competitive Market Share & Forecast, 2021-2027

  • ID: 5457769
  • Report
  • August 2021
  • Region: Global
  • 200 Pages
  • Blueweave Consulting & Research Pvt Ltd

Global Toys and Games Market Growing Steadily: Projected to Grow at a CAGR of 5.7% during the forecast period (2021-2027)


Commercialization of popular cartoon characters like Doraemon, Ironman, Superman, and Spiderman is the primary factor driving the growth of the global toys and games market. Moreover, the rising disposable income is another major factor, favoring the growth of the market..

A study recently conducted revealed that the global toys and games market was worth USD 276.1 Billion in 2020. The market is estimated to grow at a CAGR of 5.7 %, earning revenue of around USD 403.1 Billion by the end of 2027. The key strategy implemented by toy manufacturers to entice children is the commercialization of renowned cartoon characters like Peppa Pig, Doraemon, Superman, Spiderman, etc. Moreover, the rising disposable income is another major factor, favoring the growth of the market. Additionally, technological advancements have enabled video games to gain exponential acceptance among children. The introduction of educational gaming has also influenced the growth of the global toys and games market.

Baby toys are getting smarter and greener


Education is one of the key factors driving baby toy trends. Moreover, parental preferences are growing for innovative ways to develop skills like speech recognition in infants through smart toys designed for educational purposes. In addition to biodegradable packaging, parents also prioritize toys made of environmentally friendly materials. Nowadays, children are allowed to familiarize themselves with many textures, designs, and styles of construction using many reusable materials such as kinetic sand, dough, slime, and putty, that are available in a variety of bright colors. Such playthings inspire them in thinking outside the box than traditional LEGO building blocks. Such smarter, greener, and innovative options are driving the growth of the global toys and games market.

The growing popularity ofbox subscription servicesfor kids favoring the market growth


Several subscription services for kids such as STEM club Toy Subscription, Lovevery, R&T Crew, etc., have recently entered the market, which is contributing to the growth of the toy and game industry. During the pandemic, subscription boxes gained immense popularity among kids and parents as they struggled to survive without school and childcare. Subscription boxes are easy to use since parents can curate them based on their children's needs. The growth of the global toys and games market helps in the proliferation of such business models. Educational, interactive, and multi-functional toys are becoming increasingly popular among families in developed nations, who purchase them as a tool for their children's development.

The Increasing penetration of Smartphones & Tablets Impeding Market Growth


The increasing threat of smartphones and tablets is a major restraint facing the global toys and games market. As a result, traditional toy companies are experiencing a challenging situation. With the increase in technological advancement and internet penetration, there is no surprise that kids are drawn to electronics. This has posed a serious challenge to the toy industry's profit margins, particularly in Spain, forcing them to rethink the entire market, as other countries such as the United Kingdom and Germany are doing. In the fast-paced world we live in, the industry finds it extremely difficult to meet everyone's needs and adapt the same old toys to modern demands.

Impact of COVID-19 in the industry


As a result of the COVID-19 outbreak and the resulting global crisis, the global toy and game market experienced a decline in sales. The implementation of strict regulations during lockdown across many countries due to the sudden outbreak of the COVID-19 pandemic led to disruptions in import and export activities of toys and games. COVID-19's influence, on the other hand, has led tosignificant growth of the toy and game market among high-and middle-income customers. This is mainly due to the launch of several attractive stay-at-home product ranges by the key players. During the pandemic, sales of toys and games were driven primarily by online retailers. Because of the lockdown restrictions implemented by many governments, raw material supplies have been disrupted to a large extent. Moreover, reduced production resulted in low sales volume.

Video gamessegment holds the largest share of the Global Toys and Games Market


Based on product types, the global toys and games market is grouped into games and puzzles, video games, construction toys, dolls & accessories, outdoor & sports toys, and other product types. Among all the segments, the video games segmentdominates the market. Due to technological advancements and internet penetration, consumers are spending more time watching video content, buying virtual reality items, and watching video game tournaments. Factors such as the proliferation of mobile and online gaming and the shift from physical distribution to online software distribution are contributing to the significant growth of this market.

The Asia Pacificregion is likely to dominate the market during the forecast period


Based on regions, the global toys and games marketis grouped into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The Asia Pacific dominated the market share with the highest market revenuein 2020. The region is likely to maintain its dominance even during the forecast period. As a major supplier of products and raw materials in the Asia Pacific, India and China stand out among the prominent players. The reasons, which are contributing to the growth of the toys and games market in the Asia Pacific, are the rising numbers of retail outlets, along with the increasing disposable income of consumers. The high demand for toys and games from developing countries like Singapore and India is also propelling the market forward. Additionally, a major rise in the industrial and commercial sector in emerging countries is driving the demand for toys and games.

Competitive Landscape


The key players in the global toys and games market are Leap Frog Enterprises, Vivid Imaginations, Mattel, Ravensburger, Lansay, PlaymatesToys, TOMY, The LEGO Group, Toy Quest, Hasbro, MGA Entertainment, Funtastic, Funko, JAKKS Pacific, and other key manufacturers.

The key players operating in the market are taking all possible measures to gain a competitive edge by launching announcing new toys and games in the market to cater to the welfares of their target consumers. New product launch is the most favored marketing strategy in the toys and games market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the global toys and games market.It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global toys and games marketand industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Research
2.2. Quantitative Research
2.3. Market Breakdown & Data Triangulation
2.3.1. Secondary Research
2.3.2. Primary Research
2.4. Breakdown of Primary Research Respondents, By Region
2.5. Assumption & Limitation

3. Executive Summary

4. Global Toys and Games MarketInsights
4.1. DROC Analysis
4.1.1. Growth Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. Recent Development
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Intensity of Rivalry
4.4 Value Chain Analysis
4.5 Key Strategic Developments

5. Global Toys and Games Market Overview
5.1. Market Size & Forecast by Value, 2017-2027
5.1.1. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.1.1. Games and Puzzles
5.2.1.2. Video Games
5.2.1.3. Construction Toys
5.2.1.4. Dolls and Accessories
5.2.1.5. Outdoor and Sports Toys
5.2.1.6. Other Product Types
5.2.2. By Distribution Channel
5.2.2.1. Online
5.2.2.2. Offline
5.2.3. By Region
5.2.3.1. North America
5.2.3.2. Latin America
5.2.3.3. Europe
5.2.3.4. Asia Pacific
5.2.3.5. Middle East
5.2.3.6. Africa

6. North America Toys and Games Market
6.1. Market Size & Forecast by Value, 2017-2027
6.1.1. By Value (USD Billion)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.2.3.1. United States
6.2.3.2. Canada

7. EuropeToys and Games Market
7.1. Market Size & Forecast by Value, 2017-2027
7.1.1. By Value (USD Billion)
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.2.3.1. Germany
7.2.3.2. Poland
7.2.3.3. Russia
7.2.3.4. Italy
7.2.3.5. France
7.2.3.6. United Kingdom
7.2.3.7. Spain
7.2.3.8. Rest of Europe

8. Asia Pacific Toys and Games Market
8.1. Market Size & Forecast by Value, 2017-2027
8.1.1. By Value (USD Billion)
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By DistributionChannel
8.2.3. By Country
8.2.3.1. China
8.2.3.2. India
8.2.3.3. Japan
8.2.3.4. Malaysia
8.2.3.5. Singapore
8.2.3.6. Rest of Asia Pacific

9. Latin America Toys and Games Market
9.1. Market Size & Forecast by Value, 2017-2027
9.1.1. By Value (USD Billion)
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By DistributionChannel
9.2.3. By Country
9.2.3.1. Brazil
9.2.3.2. Mexico
9.2.3.3. Rest of Latin America

10. Middle East & AfricaToys and Games Market
10.1.Market Size & Forecast by Value, 2017-2027
10.1.1. By Value (USD Billion)
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By DistributionChannel
10.2.3. By Country
10.2.3.1. Saudi Arabia
10.2.3.2. UAE
10.2.3.3. South Africa
10.2.3.4. Rest of Middle East & Africa

11. Competitive Landscape
11.1. List of Key Players and Their Offerings
11.2. Market/Ranking Share Analysis
11.3. Competitive Benchmarking, By Operating Parameters

12. COVID-19 Impact

13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
13.1. LeapFrog Enterprises
13.2. Vivid Imaginations
13.3. Mattel
13.4. Ravens burger
13.5. Lansay
13.6. Playmates Toys
13.7. TOMY
13.8. The LEGO Group
13.9. Toys Quest
13.10. MGA Entertainment
13.11. Funtastic
13.12. Funko
13.13. JAKKS Pacific
13.14. Other Manufacturers

14. Key Strategic Recommendations
* Financial information of non-listed Companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

List of Figures
Fig 1: Global Toys and Games MarketSegmentation
Fig 2: Global Toys and Games Market Value Chain Analysis,
Fig 3: Company Market Share Analysis, 2020
Fig 4: Global Toys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 5: Global Toys and Games Market Share (%), ByProduct Type, By Value, 2017-2027
Fig 6: Global Toys and Games Market Share (%), By DistributionChannel, By Value, 2017-2027
Fig 7: Global Toys and Games Market Share (%), By Country, By Value, 2017-2027
Fig 8: North AmericaToys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 9: North AmericaToys and Games Market Share (%), By Product Type, By Value, 2017-2027
Fig 10: North America Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027
Fig 11: North AmericaToys and Games Market Share (%), By Country, By Value, 2017-2027
Fig 12: EuropeToys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 13: EuropeToys and Games Market Share (%), By Product Type, By Value, 2017-2027
Fig 14: Europe Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027
Fig 15: EuropeToys and Games Market Share (%), By Country, By Value, 2017-2027
Fig 16: Asia-PacificToys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 17: Asia-Pacific,Toys and Games Market Share (%), By Product Type, By Value, 2017-2027
Fig 18: Asia-Pacific, Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027
Fig 19: Asia-PacificToys and Games Market Share (%), By Country, By Value,2017-2027
Fig 20: Latin AmericaToys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 21: Latin AmericaToys and Games Market Share (%), ByProduct Type, By Value, 2017-2027
Fig 22: Latin America Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027
Fig 23: Latin AmericaToys and Games Market Share (%), By Country, By Value, 2017-2027
Fig 24: Middle East & AfricaToys and Games Market Size, By Value (USD Billion), 2017-2027
Fig 25: Middle East & AfricaToys and Games Market Share (%), ByProduct Type, By Value, 2017-2027
Fig 26: Middle East & Africa Toys and Games Market Share (%), By DistributionChannel, By Value, 2017-2027
Fig 27: Middle East & AfricaToys and Games Market Share (%), By Country, By Value, 2017-2027

List of Tables
Table 28: Global Toys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 29: Global Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027
Table 30: Global Toys and Games Market Size, By Region, By Value (USD Billion), 2017-2027
Table 31: North AmericaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 32: North America Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027
Table 33: North AmericaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027
Table 34: EuropeToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 35: Europe Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027
Table 36: EuropeToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027
Table 37: The Asia-PacificToys and Games Market Size, ByProduct Type, By Value (USD Billion), 2017-2027
Table 38: The Asia-Pacific Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027
Table 39: The Asia-PacificToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027
Table 40: Latin AmericaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 41: Latin America Toys and Games Market Size, By DistributionChannel, By Value (USD Billion), 2017-2027
Table 42: Latin AmericaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027
Table 43: The Middle-East & AfricaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 44: The Middle-East & Africa Toys and Games Market Size, By DistributionChannel, By Value (USD Billion), 2017-2027
Table 45: The Middle-East & AfricaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027
Table 46: LeapFrog EnterprisesFinancial Analysis
Table 47: LeapFrog EnterprisesBusiness Overview
Table 48: Vivid ImaginationsFinancial Analysis
Table 49: Vivid ImaginationsBusiness Overview
Table 50: MattelFinancial Analysis
Table 51: MattelBusiness Overview
Table 52: Ravens burgerFinancial Analysis
Table 53: Ravens burgerBusiness Overview
Table 54: LansayFinancial Analysis
Table 55: LansayBusiness Overview
Table 56: Playmates ToysFinancial Analysis
Table 57: PlaymatesToysBusiness Overview
Table 58: TOMYFinancial Analysis
Table 59: TOMYBusiness Overview
Table 60: The LEGO GroupFinancial Analysis
Table 61: The LEGO GroupBusiness Overview
Table 62: Toys QuestFinancial Analysis
Table 63: Toys QuestBusiness Overview
Table 64: HasbroFinancial Analysis
Table 65: HasbroBusiness Overview
Table 66: MGA EntertainmentFinancial Analysis
Table 67: MGA EntertainmentBusiness Overview
Table 68: FuntasticFinancial Analysis
Table 69: FuntasticBusiness Overview
Table 70: FunkoFinancial Analysis
Table 71: FunkoBusiness Overview
Table 72: JAKKS PacificFinancial Analysis
Table 73: JAKKS PacificBusiness Overview
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll