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Pet Services in the U.S.

  • ID: 5458498
  • Report
  • October 2021
  • Region: United States
  • 191 Pages
  • Packaged Facts
Growing Range of Non-Medical Pet Services Gain in Dollar Importance Within the Overall Pet Industry

FEATURED COMPANIES

  • Barkly Pets
  • Camp Bow Wow
  • DoodyCalls
  • Pet Butler
  • PetSmart
  • Sit Means Sit

COVID-19 setbacks notwithstanding, a growing range of non-medical pet services are gaining in dollar importance within the overall pet industry. Correspondingly, non-veterinary pet care professionals - especially groomers and trainers - increasingly serve as pet industry influencers.

Harder hit by the pandemic than any other pet industry sector due to sheltering, the travel bust, and the temporary suspension of many hands-on services, the non-medical pet services sector - defined by this report as grooming, boarding/day care, pet sitting/walking, training outside of the veterinary sector, along with pet insurance - is on the rebound, with sales expected to approach $16 billion by 2025.

Driving the recovery are tailwinds including pet owners' increasingly direct involvement with the health of their pets; the intensive brick-and-mortar retailer focus on pet services as a bulwark against additional e-commerce losses; the “pandemic pet” boom in ownership and spending; urbanization; the graying populations of pets and their owners; and the skew to higher-income household in pet ownership and spending. Technological innovation and venture capital will also continue to propel the business forward, spurring further market disruption, including virtual and home-based services designed to capitalize on the new normal of more home-anchored lifestyles.

Pet Services in the U.S. examines these and other opportunities for market development, breaking out historical and projected sales of non-medical pet services by type and providing a detailed look at consumer demographics.

Scope and Methodology

This report focuses on the non-medical pet services sector in the U.S., including grooming, boarding (including day care outside of the home), training, and pet sitting/walking, with emerging service areas also taken into consideration. Report coverage also includes pet insurance. Medical and non-medical services provided through the veterinary sector are outside the scope of this report, but discussed in the context of the competitive landscape.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by the publisher, to measure purchasing patterns and attitudes regarding pet products and services.

With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted from November/December 2020 through August-September 2021. This report also provides proprietary new pet ownership data for 2020, factoring in the recent surge in pet adoption as well as full-year 2020 product sales trends.

Primary research also includes interviews with pet market experts; participation in pet industry events including Global Pet Expo (American Pet Products Association) and SuperZoo (World Pet Association); on-site examination of service provider venues; and internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from the publisher's extensive pet market research database and report collection.

The publisher's estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; surveys of independent and chain retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources. The consumer discussion draws on trended MRI-Simmons National Consumer Studies data though the Spring 2021 release, with field dates through May 2021.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Barkly Pets
  • Camp Bow Wow
  • DoodyCalls
  • Pet Butler
  • PetSmart
  • Sit Means Sit

1. Executive Summary

  • Scope of Report
  • Market Overview
    • Looking Back
    • Looking Ahead
    • Industry Trends
    • Overview of Consumer Usage Rates
  • Grooming
    • Category Overview
    • Consumer Focus
  • Boarding & Day Care
    • Category Overview
    • Consumer Focus
  • Training
    • Category Overview
    • Consumer Focus
  • Other Services
    • Category Overview
  • Pet Insurance
    • Category Overview
    • Consumer Focus
  • Opportunities
  • New Pet Owners
  • Health & Wellness
  • Veterinary Synergy
  • Technology
  • Membership Programs
  • Payment Options
  • Safety
  • "Omniservice"
  • Pet Service Professionals Increasingly Influential

2. Market Overview

  • Chapter Highlights
  • Looking Back
  • Pandemic Takes a Toll
  • Table Sales of Non-Medical Pet Services by Type, 2017-2020
  • Table Use of Non-Medical Pet Care Services by Type, 2019 vs. 2020 (percent of dog and cat owners)
  • Proactive Market Response and Good Tailwinds
  • The Pet Population Boom
  • Looking Ahead
  • Market Poised for a Rebound
  • Pet Acquisition Trends Remain Positive in H1 2021
  • Table Increases or Decreases in Household Levels of Pet Ownership: Full-year 2020 vs. January-June 2021 (percent of pet owners)
  • Pandemic Intensifies Focus on Health and Wellness
  • Surge in Senior Pets
  • Market to Reach $15.8 Billion in 2025
  • Table Projected Sales of Non-Medical Pet Services by Type: 2021-2025
  • Post-Pandemic Pet Relinquishment Is Cause for Concern
  • Industry Trends
  • Competitive Structure
  • Table Number of U.S. Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
  • Non-Medical Pet Services Through the Veterinary Channel
  • Table Veterinary Sector Sales: Services by Type vs. Products, 2019-2021P
  • Pet Specialty Retailers Increasingly Reliant on Services
  • Petco All In On Services
  • Services Also Integral to PetSmart's Strategy
  • Walmart Launches Walmart Pet Care
  • Franchise Operations
  • Best Friends Pet Care
  • Independents Also Big On Pet Services
  • Online Bookings
  • Overview of Consumer Usage Rates
  • Grooming, Insurance Are the Growth Categories
  • Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2012/13 - 2020/21 (percent of pet-owning households)

3. Grooming

  • Chapter Highlights
  • Category Overview
  • On the Rebound from Pandemic Downturn
  • Competitive Overview
  • Services an Integral Part of PetSmart's Strategy
  • Petco Bolsters Services Menu with Veterinary, Loyalty Programs
  • Mobile Grooming on the Ups
  • Wag N' Wash Making Enviable Inroads
  • Consumer Focus
  • Growth Rates for Pet Grooming Customer Base
  • Size of Pet Grooming Customer Base
  • Table Customer Base for Pet Grooming Services: By Types of Pets Owned 2012/13 - 2020/21 (in thousands of pet-owning households)
  • Usage Rates for Pet Grooming
  • Table Topline Usage Rates for Pet Grooming Services: By Types of Pets Owned, 2012/13 - 2020/21 (percent of pet-owning households)
  • Shares of Pet Grooming Customer Base by Dog/Cat Ownership
  • Growth Demographics for Dog Grooming Services
  • Table Dog Grooming Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
  • Detailed Demographics for Dog Grooming
  • Table Usage Rates for Dog Grooming Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (percent of dog-owning households)
  • Table Customer Base for Dog Grooming Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (in thousands of households)
  • Table Usage Indexes for Dog Grooming Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (index with base = 100)

4. Boarding & Day Care

  • Chapter Highlights
  • Category Overview
  • Pandemic Stricken Boarding on the Rebound
  • Competitive Overview
  • PetSmart PetsHotels Number 200+
  • Camp Bow Wow
  • Dogtopia
  • Best Friends Pet Care
  • Consumer Focus
  • Growth Rates for Pet Boarding Customer Base
  • Size of Pet Boarding Customer Base
  • Table Customer Base for Pet Boarding Services: By Types of Pets Owned 2012/13 - 2020/21 (in thousands of pet-owning households)
  • Usage Rates for Pet Boarding
  • Table Topline Usage Rates for Pet Boarding Services: By Types of Pets Owned, 2012/13 - 2020/21 (percent of pet-owning households)
  • Shares of Pet Boarding Customer Base by Dog/Cat Ownership
  • Growth Demographics for Dog Boarding Services
  • Table Dog Boarding Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
  • Top Demographics for Dog Day Care
  • Detailed Demographics for Dog Boarding
  • Table Usage Rates for Dog Boarding Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (percent of dog-owning households)
  • Table Customer Base for Dog Boarding Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (in thousands of households)
  • Table Usage Indexes for Dog Boarding Services by Demographic, 2012/13 - 2020/21 (odd-numbered years) (index with base = 100)

5. Training

  • Chapter Highlights
  • Category Overview
  • A Billion-Dollar-Plus Business
  • Pandemic Measures Yield Enduring Trends
  • Competitive Overview
  • Petco and PetSmart and Homing in on Virtual Training
  • Bark Busters Home Dog Training
  • Sit Means Sit
  • Consumer Focus
  • Growth Rates for Pet Training Customer Base
  • Size of Pet Training Customer Base
  • Table Customer Base for Pet Training Services: By Types of Pets Owned 2012/13 - 2020/21 (in thousands of pet-owning households)
  • Usage Rates for Pet Training
  • Table Topline Usage Rates for Pet Training Services: By Types of Pets Owned, 2012/13 - 2020/21 (percent of pet-owning households)
  • Top Demographics for Dog Training Services

6. Other Services

  • Chapter Highlights
  • Category Overview
  • Homebound Pet Owners Mitigate Need for Home-Based Services
  • Table Use of Other Pet Service by Type: Walking, Day Care, Residential Pet Waste Clean-Up, 2019 vs. 2020 (percent of dog and cat owners)
  • Competitive Overview
  • Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
  • Wag! "Techs Up" Amidst the Pandemic
  • Barkly Pets Looking to Run With the Big Dogs
  • Fetch! Pet Care
  • DoodyCalls
  • Pet Butler
  • Emerging Pet Services

7. Pet Insurance

  • Chapter Highlights
  • Category Overview
  • Market Advancing, Pandemic Notwithstanding
  • Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
  • Nearly Two Dozen Market Players
  • Human Insurance Company Cross-Over Branding
  • Major Retailers Including Petco and Walmart Tapping In
  • Tapping Employee Benefits Programs
  • Consumer Focus
  • Growth Rates for Pet Insurance Customer Base
  • Size of Pet Insurance Customer Base
  • Table Customer Base for Pet Insurance: By Types of Pets Owned 2012/13 - 2020/21 (in thousands of pet-owning households)
  • Usage Rates for Pet Insurance
  • Table Topline Usage Rates for Pet Insurance: By Types of Pets Owned, 2012/13 - 2020/21 (percent of pet-owning households)
  • Shares of Pet Insurance Customer Base by Dog/Cat Ownership
  • Top Demographics for Pet Insurance
  • Growth Demographics for Dog Insurance
  • Table Dog Insurance: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
  • Detailed Demographics for Dog Insurance
  • Table Usage Rates for Dog Insurance by Demographic, 2012/13 - 2020/21 (odd-numbered years) (percent of dog-owning households)
  • Table Customer Base for Dog Insurance by Demographic, 2012/13 - 2020/21 (odd-numbered years) (in thousands of households)
  • Table Usage Indexes for Dog Insurance by Demographic, 2012/13 - 2020/21 (odd-numbered years) (index with base = 100)
Note: Product cover images may vary from those shown

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  • Bark Busters Home Dog Training
  • Barkly Pets
  • Best Friends Pet Care
  • Camp Bow Wow
  • Dogtopia
  • DoodyCalls
  • Fetch! Pet Care
  • Pet Butler
  • Petco
  • PetSmart
  • Rover
  • Sit Means Sit
  • Wag N' Wash
  • Wag!
  • Walmart
Note: Product cover images may vary from those shown
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