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Event Success. Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. Edition No. 1

  • Book
  • 272 Pages
  • March 2022
  • John Wiley and Sons Ltd
  • ID: 5459401

Make events the most powerful marketing tool you have 

In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.  

Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:  

  • How to measure event success with surveys, data, analytics, and key KPIs 
  • How to integrate events into a strategic, end-to-end marketing plan 
  • How to collect, analyze, and funnel event data to other teams to drive business growth 
  • What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events 

Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE” - or Return on Event - with measurable increases in sales. 

Table of Contents

Part 1: Why Events?

Chapter 1: How We Got Here

Chapter 2: Event Success in the Post-COVID-19 Era

Chapter 3: After the Storm

Part 2: Data

Chapter 4: The Age of Disruption

Chapter 5: The Event Data Maturity Curve

Chapter 6: Reaching the Right Audience at the Right Time

Chapter 7: SAPPHIRE NOW: A Case Study in Event Data Utilization

Chapter 8: With New Data Power Comes New Responsibility

Part 3: Audience Engagement

Chapter 9: Engagement in a Hybrid Era

Chapter 10: Choosing the Right Format for the Right Outcome

Chapter 11: Content

Chapter 12: Community

Chapter 13: Experience Design

Part 4: People and Process

Chapter 14: The Rise of the Event Experience Manager

Chapter 15: New Skills for a New Title

Chapter 16: Soft Skills

Chapter 17: The New Path for Event Professionals

Chapter 18: The Event Team of the Future

Part 5: Technology

Chapter 19: The Changing Event Technology Landscape

Chapter 20: Choosing the Right Technology Partner

Chapter 21: What an Event Platform Can (and Can’t) Do for You

Chapter 22: Taking on the Future of Experiences

Chapter 23: This Is Our Moment

References

Acknowledgments

About Bizzabo

About the Authors

Authors

Eran Ben-Shushan Alon Alroy Boaz Katz