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Australia Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2021-2026)

  • ID: 5459877
  • Report
  • November 2021
  • Region: Australia
  • 82 Pages
  • Hypercube Insights


  • Agrolimen SA
  • Deuerer
  • Heristo AG
  • Invivo NSA
  • Mars Inc.
  • Mogiana Alimentos SA
Australia had around 29 million pets as of 2019. With 61% of the households owning at least one pet, the country has one of the highest household rates of pet ownership in the world. Rising disposable income among the middle-class population is the primary reason for increased pet adoption in the country. Pet food production is a thriving and resilient Australian manufacturing industry with many large manufacturing locations in rural and regional Australia. The pet food market in Australia is forecasted to grow at a CAGR of 2.2% from 2021 to 2026.

COVID-19 Impact

The pet adoptions have accelerated in Australia, as evident from the soaring demand for rescue animals since the inception of movement restriction measures due to the COVID-19 pandemic. The Australians are turning to pet adoptions to help then through the pandemic. Although the pet adoptions are for a temporary basis, there is a rising trend of foster fail, wherein temporary adoptions are converted to permanent arrangements. The adoptions and foster inquiries have risen 300% in New South Wales from February 2020 to July 2020. During the same period, animal adoption rates at the RSPCA in Canberra and Melbourne have nearly doubled. The rise in pet numbers implies increased demand for pet food. The movement restrictions imposed also helped to strengthen the online sales channel of pet food. Thus the COVID-19 pandemic has triggered both the demand and online sales of pet food in Australia.

Market Dynamics

Australian pet spending have been rising steadily, leading to increased expenditure on pet food. Over 60% of dog and cat owners considered their pet as a member of the family. Many pet owners have also adopted ‘pet parenting’ behaviors that resemble parent-child relationships. The majority of pet owners are willing to spend more on high-quality, nutritious food, which matches human trends. This trend of humanization has led to amplified demand for premium pet food. Premiumization is leading to the introduction of a wide variety of product categories such as organic, grain-free, human-grade, among others. The increased consumption of premium pet food is driving the sales value in the market. The rising occurrence of pet obesity and allergic reactions associated with pet food consumption is a major restraining factor for the industry.


The market is segmented based on animal type, product type, price segment, ingredients used, and distribution channel. The dog is the most favored pet in Australia, with 40% of households owning dogs. Dog food is the dominant segment, followed by cat food. Dry food is the leading food type for both dogs and cats. The market for pet snacks and treats is projected to grow at the fastest growth rate due to a growth in demand for functional and premium products. Pet food targeting health issues such as shiny coat, improving gut health, joint and cartilage function, immune system strength, or dental health has also exhibited a robust growth rate since the last few years.
Supermarkets and Pet specialty stores hold around 60% share of the distribution channel of pet food. The pet owners prefer these channels due to the availability of a wide range of products. Small pet food manufacturers and private label brands opt for online channels and pet stores as access to the supermarket slots are very expensive. The online sales channel is projected to exhibit the fastest growth rate during the forecast period. Economy products hold more than 50% share of the pet food market volume. However, a small but growing subset of the population is triggering the demand for premium and super-premium products in the market. In addition, the manufacturers are also pushing for premium and super-premium products to gain sales value and compensate for the losses made in volume sales.

Competitive Landscape

The pet food industry in Australia is fragmented among key international players on one end and domestic, private-label brands on the other. Mars Inc., Nestlé SA, and The Real Pet Food Company account for around 50% of the market share. These top three players focus on strengthening the distribution network, new product developments as per the latest customer trend, and aggressive marketing. The domestic companies are gaining a customer base by innovating function/attribute specific products at comparatively lower prices. Domestic players are also concentrating on improving product quality and competing in the much lucrative premium price segment.

Key Deliverables

  • Market trends since 2017 and five-year forecasts of market growth
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry
Note: Product cover images may vary from those shown


  • Agrolimen SA
  • Deuerer
  • Heristo AG
  • Invivo NSA
  • Mars Inc.
  • Mogiana Alimentos SA
1. Introduction
1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions

2. Summary

3. Industry Dynamics
3.1 Drivers
3.1.1 Snowballing pet population
3.1.2 Growing Trend of Pet Humanization
3.1.3 Increasing demand for Therapeutic pet food
3.2 Restraints
3.2.1 Growing/Perceived connotation between pet food and obesity
3.2.2 Nutritional Sustainability
3.2.3 Supply Chain Challenge in developing countries
3.3 Opportunities
3.3.1 Organic and natural pet food
3.3.2 Innovative Packaging
3.3.3 Growth in Internet Retailing
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in the Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations

4. Market Size and Forecast
4.1 Market Share, By Pet Types
4.1.1 Dog Food
4.1.2 Cat Food
4.1.3 Bird Food
4.1.4 Others
4.2 Market Share, By Product Type
4.2.1 Dry Food
4.2.2 Wet Food
4.2.3 Veterinary Diets
4.2.4 Treats & Snacks
4.2.5 Raw Food
4.2.6 Organic
4.3 Market Share, Pricing
4.3.1 Economic
4.3.2 Premium
4.3.3 Super-premium
4.4 Market Share, Ingredients
4.4.1 Animal Derivatives
4.4.2 Fish Derivatives
4.4.3 Dairy products and eggs
4.4.4 Fruits & Vegetables
4.4.5 Cereals & Cereal by-products
4.4.6 Fats & Oils
4.4.7 Additives
4.4.8 Others
4.5 Market Share, Additives
4.5.1 Vitamins
4.5.2 Minerals
4.5.3 Amino Acids
4.5.4 Antioxidants
4.5.5 Antimicrobials
4.5.6 Colorants
4.5.7 Emulsifiers & Stabilisers
4.5.8 Flavors
4.4.9 Others
4.6 Market Share, Distribution Channel
4.6.1 Pet Shops
4.6.2 Mass Markets
4.6.3 Internet Retailing
4.6.4 Veterinary Clinics
4.3.5 Others

5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Price Trend Analysis
5.3.1 Product Classifications and Their Prices
5.3.2 Factors Influencing Prices

6. Company Profiles
6.1 Mars Inc
6.2 Nestle SA
6.3 Hills's Pet Nutrition
6.4 Uni-Charm Corp
6.5 Nutriara Alimentos Ltda
6.6 Invivo NSA
6.7 Agrolimen SA
6.8 Mogiana Alimentos SA
6.9 Heristo AG
6.10 Deuerer
6.11 Wellpet
6.12 J.M. Sucker
6.13 Diamond Pet Foods
6.14 Blue Buffalo
6.15 Merrick Pet Care



Note: Product cover images may vary from those shown
  • Mars Inc.
  • Nestle SA
  • Hills's Pet Nutrition
  • Uni-Charm Corp
  • Nutriara Alimentos Ltda
  • Invivo NSA
  • Agrolimen SA
  • Mogiana Alimentos SA
  • Heristo AG
  • Deuerer
  • Wellpet
  • J.M. Sucker
  • Diamond Pet Foods
  • Blue Buffalo
  • Merrick Pet Care
Note: Product cover images may vary from those shown