OTT Content Market, By Content Type, By Revenue Model, By Platform / Device Type, By Region - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028

An over-the-line content delivery network (CDN) is a broadband internet service available directly to users through the Internet. OTT bypasses traditional cable, satellite, and radio stations, the kinds of businesses that used to be distributors or controllers of these media. CDN technology distributes large quantities of IP content over large distances, saving users money on traditional media costs and opening the door to a new world of online entertainment. OTT software developers and marketers can now "rent" space on CDN networks for streaming video, audio, and multimedia files and have it all delivered wirelessly over the Internet to any user with an Internet connection. Companies and organizations ranging from private citizens to international corporations are realizing that it is easier and more cost-effective to create a website for the purpose of delivering videos, music, images, and other media to consumers over the Internet rather than for them to visit a physical location where they can rent a television set or pay for satellite or cable television.

Market Dynamics

Increasing adoption of subscription video on demand (SVOD) in emerging markets is expected to boost the global OTT content market growth over the forecast period. Emerging economies India, China, and Indonesia have witnessed significant growth in the adoption of SVOD platforms with rising penetration of smartphones and high-speed internet at competitive prices. With streaming companies offering lucrative subscription services, consumers are gradually shifting from conventional television to SVOD. Hence, such factors are expected to boost the global OTT content market growth over the forecast period.

The ongoing shift towards commoditization of sporting & entertainment services is expected to accelerate growth of the global OTT content market in the near future.

Key features of the study:

• This report provides in-depth analysis of the OTT content market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2021-2028), considering 2020 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global OTT content market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Akamai Technologies, Apple Inc., Google Inc., LeEco, Netflix, Microsoft Corporation, Amazon, Inc., Facebook, Inc., IBM Corporation, and Limelight Networks.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global OTT content market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTT content market

Detailed Segmentation:

By Content Type

 Voice over IP (audio)

 Text and Images

 Music Streaming

 Video

 Entertainment and infotainment

 Food, Travel and Fashion

 Gaming and Spiritual content

 Sports & Live events

By Revenue Model

 SVOD

 AVOD

 TVOD

 Others

By Platform / Device Type

 Desktop and Laptop

 Gaming Consoles

 OTT Streaming Devices

 Smartphones and Tablets

 Smart TVs

 Others