The U.S. corporate event market size was valued at $95.3 billion in 2020, and is estimated to reach $510.9 billion by 2030, registering a CAGR of 17.3% from 2021 to 2030.
Corporate event refers to public gathering of at a predetermined time and place for incentive group events, marketing events, product launches, company general meetings, corporate retreats, or training programs, conference/seminar, and tradeshows/exhibition. The purpose for staging an event can be increase in business profitability, celebratory, and community causes. Corporate events help to build and strengthen relationship with existing and future clients and agencies. It serves as a way of conveying a message to inspire and motivate employees, stakeholders, and business associates. The key stakeholders within the corporate events market are corporate organizations, public & private organizations, and similar others.
In general, corporate events are activities that involve attendees who share a common interest and gather together for discussions and interactions. The venue for such events needs to be arranged beforehand, as the venue provides space and facilities necessary to meet the needs of those who attend the gathering. The U.S. corporate event market generated revenue of $95.3 billion in 2020, and is expected to grow at a CAGR of 17.3% to reach $510.9 billion by 2030.
The growth of the U.S. corporate event market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in the U.S. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes.
Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology in rural entrepreneurship and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated boost the market growth. However, high cost associated with corporate events and uncertain geopolitical conditions hamper the market growth. On the contrary, investments in infrastructural development and technological advancements in event management software are expected to provide lucrative opportunities for the growth of the market during the forecast period.
The U.S. corporate event market is segmented into type, industry, and state. On the basis of type, the market is classified into conference/seminar, trade shows/exhibition, incentive programs, company meetings, and others. Depending on industry, it is fragmented into banking & financial sector, information technology, real estate & infrastructure, automotive, insurance, and others. State wise, it is analyzed across Wisconsin, California, Texas, New York, Florida, Illinois, and the rest of U.S.
In general, corporate events are activities that involve attendees who share a common interest and gather together for discussions and interactions. The venue for such events needs to be arranged beforehand, as the venue provides space and facilities necessary to meet the needs of those who attend the gathering. The U.S. corporate event market generated revenue of $95.3 billion in 2020, and is expected to grow at a CAGR of 17.3% to reach $510.9 billion by 2030.
The growth of the U.S. corporate event market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in the U.S. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes.
Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology in rural entrepreneurship and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated boost the market growth. However, high cost associated with corporate events and uncertain geopolitical conditions hamper the market growth. On the contrary, investments in infrastructural development and technological advancements in event management software are expected to provide lucrative opportunities for the growth of the market during the forecast period.
The U.S. corporate event market is segmented into type, industry, and state. On the basis of type, the market is classified into conference/seminar, trade shows/exhibition, incentive programs, company meetings, and others. Depending on industry, it is fragmented into banking & financial sector, information technology, real estate & infrastructure, automotive, insurance, and others. State wise, it is analyzed across Wisconsin, California, Texas, New York, Florida, Illinois, and the rest of U.S.
Key market benefits for stakeholders
- The report provides an extensive analysis of the current & emerging trends and opportunities in the U.S. corporate event market.
- It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
- A comprehensive analysis of factors that drive and restrict the growth of the U.S. corporate event market is highlighted in the study.
- An extensive analysis of the U.S. corporate event market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential & niche segments as well as states exhibiting favorable growth.
Key market segments
By Event Type
- Conference/Seminar
- Trade Shows/Exhibitions
- Incentive Programs
- Company Meetings
- Others
By Industry
- Banking & Finance Sector
- Information Technology
- Real State & Infrastructure
- Automotive
- Insurance
- Others
By State
- Wisconsin
- California
- Texas
- New York
- Florida
- Illinois
- Rest of U.S.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: U. S. CORPORATE EVENT MARKET, BY TYPE
CHAPTER 5: U. S. CORPORATE EVENT MARKET, BY INDUSTRY
CHAPTER 6: U. S. CORPORATE EVENT MARKET, BY STATE
CHAPTER 7: COMPETITION LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 172 |
| Published | September 2021 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 95.3 billion |
| Forecasted Market Value ( USD | $ 510.9 billion |
| Compound Annual Growth Rate | 18.3% |
| Regions Covered | Global, United States |
