Global Analytics as a Service Market (2021-2026) by Component, Deployment Mode, Organization Size, Industry Vertical, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

The Global Analytics as a Service Market is estimated to be USD 11.2 Bn in 2021 and is expected to reach USD 50.59 Bn by 2026, growing at a CAGR of 35.2%.

Market Dynamics

Analytics-as-a-Service (AaaS) provides subscription-based data analytics software and procedures through the cloud. It typically offers a fully customizable BI solution with end-to-end capabilities, organizing, analyzing, and presenting data in a way that lets even non-IT professionals gain insight and take action. Factors like the increase in adoption of social media applications, increasing demand for dashboards for data visualizations, enterprise’s need to adopt advanced analytical capabilities, and cost-effectiveness of AaaS are some of the driving factors for the market. However, data security & privacy issues and lack of analytical skills are some of the restraining factors for the market.

Increased usage of machine-generated data & increasing demand for IoT devices is some of the opportunities for the growth of the market. Though resiliency, cloud availability and information life cycle management, and lack of skilled personnel are the challenges for the market.

Market Segmentation

The Global Analytics as a Service Market is segmented further based on Component, Deployment Mode, Organization Size, Industry Vertical, and Geography.

By Component, the market is classified into Solutions and Services. The solutions segment is further sub-segmented into Financial Analytics, Risk Analytics, Marketing Analytics, Marketing Analytics, Web Analytics, Supply Chain Analytics, Security Analytics, IT Operations Analytics, and Other segments. Services Segment is also sub-segmented into Managed Services and Professional Services. Amongst all segments, the Marketing Analytics in Solution segment is expected to grow at the highest CAGR.

By Deployment Mode, the market is classified into Public Cloud, Private Cloud, and Hybrid Cloud. Amongst them, the Public Cloud is estimated to have the maximum market share.

By Organization Size, the market is classified as Small & Medium-Sized Enterprises and Large Enterprises. The Small & Medium-Sized segment is expected to grow at the highest CAGR.

By Industry Vertical, the market is classified into BFSI, Retail & e-commerce, telecommunications & IT, Healthcare & Life sciences, Manufacturing, Government and Defence, Media & Entertainment, and other industry verticals. Amongst all, the BFSI segment is expected to contribute the highest growth.

By Geography, North America is projected to lead the market.

Recent Developments

1. Tanium selects Oracle Cloud as a partner for its as-a-service offering - Apr 29, 2021
2. Walt Disney Company confirms AWS as preferred cloud partner for Disney+ streaming service - Apr 21, 2021
3. Twitter will bring data analytics tasks to Google Cloud - Feb 8, 2021
4. As Google plans to pull its services from Australia, Microsoft is in talks to expand Bing in the country - Feb 1, 2021

Company Profiles

Some of the companies covered in this report are Microsoft, Google, AWS, Oracle, IBM, SAP, Teradata, Salesforce, Dell, SAS Institue, Sisense, Atos, etc.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Analytics as a Service Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market