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Global Outdoor Advertising Market (Billboards, Transit and Furniture): Insights and Forecast with Potential Impact of COVID-19 (2021-2025)

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    Report

  • 100 Pages
  • November 2021
  • Region: Global
  • Koncept Analytics
  • ID: 5504442
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The global outdoor advertising market value is forecasted to reach US$58.80 billion in 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to 2025. The factors such as booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations. A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, involvement of artificial intelligence, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.





Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.



The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.


Scope of the report

  • The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture and transit.
  • The major regional markets (China, The U.S., Japan, UK, Australia and Canada) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., APG - SGA Group and Ströer SE & Co. KGaA. are also presented in detail.

Key Target Audience

  • Outdoor Advertising Companies
  • Raw Material Suppliers
  • End Users (Hospitality, E-Commerce, Real Estate, Retail)
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities
Frequently Asked Questions about the Global Outdoor Advertising Market

What is the estimated value of the Global Outdoor Advertising Market?

The Global Outdoor Advertising Market was estimated to be valued at $37.03 Billion in 2021.

What is the growth rate of the Global Outdoor Advertising Market?

The growth rate of the Global Outdoor Advertising Market is 12.2%, with an estimated value of $58.8 Billion by 2025.

What is the forecasted size of the Global Outdoor Advertising Market?

The Global Outdoor Advertising Market is estimated to be worth $58.8 Billion by 2025.

Table of Contents

1. Market Overview
1.1 Advertising
1.1.1 Advertising- Introduction
1.1.2 Types of Advertising
1.2 Outdoor Advertising
1.2.1 Introduction
1.2.2 Types of Outdoor Advertising
1.2.3 Advantages of Outdoor Advertising
2. Impact of COVID-19
2.1 Impact of COVID-19 on Global Economy
2.2 Online Penetration of Industries
2.3 Increasing Social Media Users
3. Global Advertising Market Analysis
3.1 Global Advertising Market Value
3.2 Global Advertising Market Value Forecast
3.3 Global Advertising Market Value by Segments
3.4 Global Advertising Expenditures by Country
4. Global Outdoor Advertising Market Analysis
4.1 Global Outdoor Advertising Market Value
4.2 Global Outdoor Advertising Market Value Forecast
4.3 Global Outdoor Advertising Market Value by Segments
4.4 Global Outdoor Advertising Market Value by Country
5. Regional Outdoor Advertising Market Analysis
5.1 China
5.1.1 China Outdoor Advertising Market Value
5.1.2 China Outdoor Advertising Market Value Forecast
5.2 The U.S.
5.2.1 The U.S. Outdoor Advertising Market Value
5.2.2 The U.S. Outdoor Advertising Market Value Forecast
5.2.3 The U.S. Outdoor Advertising Market Value by Segments
5.2.4 The U.S. Outdoor Advertising Market Value by Category
5.3 Japan
5.3.1 Japan Outdoor Advertising Market Value
5.3.2 Japan Outdoor Advertising Market Value Forecast
5.4 UK
5.4.1 UK Outdoor Advertising Market Value
5.4.2 UK Outdoor Advertising Market Value Forecast
5.4.3 UK Outdoor Advertising Market Value by Segments
5.5 Australia
5.5.1 Australia Outdoor Advertising Market Value
5.5.2 Australia Outdoor Advertising Market Value Forecast
5.5.3 Australia Outdoor Advertising Market Value by Segments
5.6 Canada
5.6.1 Canada Outdoor Advertising Market Value
5.6.2 Canada Outdoor Advertising Market Value Forecast
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Booming Tourism Industry
6.1.2 Growing Programmatic Digital Display Ad Spending
6.1.3 Increasing Urban Populace
6.1.4 Accelerating Economic Growth
6.1.5 Improving Consumer Confidence
6.2 Key Trends & Developments
6.2.1 Intensifying Digital Out of Home (DOOH) Advertising Market
6.2.2 Rising Street Furniture Outdoor Advertising Market
6.2.3 Involvement of Artificial Intelligence
6.2.4 Launch of Innovative Out-of-Home Advertisement Tools
6.2.5 Developing Beacon Technology Fondness
6.3 Challenges
6.3.1 Growing Outbound Telemarketing Market in Developing Economies
6.3.2 Intense Competition
6.3.3 Stringent Regulations
7. Competitive Landscape
7.1 Global Outdoor Advertising Market
7.1.1 Key Players - Market Share Comparison
7.1.2 Key Players - Revenue Comparison
7.1.3 Key Players - Market Cap Comparison
7.2 US Outdoor Advertising Market
7.2.1 Key Players - Market Share Comparison
7.3 UK Outdoor Advertising Market
7.3.1 Key Players - Market Share Comparison
8. Company Profiles
8.1 JCDecaux SA
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategies
8.2 Clear Channel Outdoor Holdings, Inc.
8.2.1 Business Overview
8.2.2 Financial Overview
8.2.3 Business Strategies
8.3 Lamar Advertising Company
8.3.1 Business Overview
8.3.2 Financial Overview
8.3.3 Business Strategies
8.4 Outfront Media Inc.
8.4.1 Business Overview
8.4.2 Financial Overview
8.4.3 Business Strategies
8.5 APG - SGA Group
8.5.1 Business Overview
8.5.2 Financial Overview
8.5.3 Business Strategies
8.6 Ströer SE & Co. KGaA
8.6.1 Business Overview
8.6.2 Financial Overview
8.6.3 Business Strategies
List of Charts
  • Types of Advertising
  • Types of Outdoor Advertising
  • Global Online Penetration of Industries (2019-2020)
  • Global Social Media Users (2016-2021)
  • Global Advertising Market Value (2016-2020)
  • Global Advertising Market Value Forecast (2021-2025)
  • Global Advertising Market Value by Segments (2020)
  • Global Advertising Expenditures by Country (2020)
  • Global Outdoor Advertising Market Value (2016-2020)
  • Global Outdoor Advertising Market Value Forecast (2021-2025)
  • Global Outdoor Advertising Market Value by Segments (2020)
  • Global Outdoor Advertising Market Value by Country (2020)
  • China Outdoor Advertising Market Value (2016-2020)
  • China Outdoor Advertising Market Value Forecast (2021-2025)
  • The U.S. Outdoor Advertising Market Value (2016-2020)
  • The U.S. Outdoor Advertising Market Value Forecast (2021-2025)
  • The U.S. Outdoor Advertising Market Value by Segments (2020)
  • The U.S. Outdoor Advertising Market Value by Category (2020)
  • Japan Outdoor Advertising Market Value (2016-2020)
  • Japan Outdoor Advertising Market Value Forecast (2021-2025)
  • UK Outdoor Advertising Market Value (2016-2020)
  • UK Outdoor Advertising Market Value Forecast (2021-2025)
  • UK Outdoor Advertising Market Value by Segments (2020)
  • Australia Outdoor Advertising Market Value (2016-2020)
  • Australia Outdoor Advertising Market Value Forecast (2021-2025)
  • Australia Outdoor Advertising Market Value by Segments (2020)
  • Canada Outdoor Advertising Market Value (2016-2020)
  • Canada Outdoor Advertising Market Value Forecast (2021-2025)
  • Global Tourism Industry Value (2017-2021)
  • The U.S. Programmatic Digital Display Ad Spending (2019-2023)
  • Global Urban Population (2016-2020)
  • Global Gross Domestic Product (GDP) per Capita (2016-2020)
  • Consumer Confidence Index in the U.S. and OECD Total (2016-2020)
  • Global DOOH Advertising Market Value Share* (2019-2024)
  • The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2019-2024)
  • Europe Artificial Intelligence Penetration in Various E-commerce Business (2020)
  • Asia-Pacific Outbound Telemarketing Market Value Forecast (2019-2024)
  • Key Players - Market Share Comparison (2020)
  • Key Players - US Outdoor Advertising Market Share Comparison (2020)
  • Key Players - UK Outdoor Advertising Market Share Comparison (2020)
  • JCDecaux Revenue and Net Income (2016-2020)
  • JCDecaux Revenue by Segments (2020)
  • JCDecaux Revenue by Region (2020)
  • CCO Revenue and Net Income (Loss) (2016-2020)
  • CCO revenue by Segments (2020)
  • Lamar Advertising Net Revenue and Net Income (2016-2020)
  • Lamar Advertising Net revenue by Segments (2020)
  • Outfront Media Revenue and Net Income (Loss) (2016-2020)
  • Outfront Media Revenue by Segments (2020)
  • Outfront Media Revenue by Region (2020)
  • APG - SGA Group Advertising Revenue and Net Income (2016-2020)
  • APG - SGA Group revenue by Region (2020)
  • Ströer Revenue and Profit (Loss) (2016-2020)
  • Ströer revenue by Segments (2020)

List of Tables
  • Key Players - Revenue Comparison (2020)
  • Key Players - Market Cap Comparison (2021)
  • JCDecaux Segment Description