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Benchmarking the Pharma Industry's Medical Affairs Functions (3rd Ed.)

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  • 84 Pages
  • October 2021
  • Region: Global
  • Industry Standard Research (ISR)
  • ID: 5504560

Medical Affairs is a function that serves many purposes and works closely with many customers, both internal and external. Medical Affairs employees are the keepers of the medical strategy, the communicators of scientific knowledge, and the bridge between internal departments. They have “Swiss army knife skillsets,” according to one research participant, and they are called upon to fulfill a wide range of roles, from evidence generation to advisory board planning. The publisher interviewed 15 Medical Affairs professionals at Top 50 biopharmaceutical companies to gather a current, in-depth understanding of the Medical Affairs function. 

The publisher performed similar research in 2014 and 2017 and wanted to see how the department has evolved in recent years. The goal was to understand how their functions are structured, the problems they are facing, and the new trends they are seeing in the space. The primary intent of this research is to provide a peek behind the curtain for biopharmaceutical companies to compare their Medical Affairs function and practices to those of other organizations.

What You Will Learn:

  • Understand how Medical Affairs departments at Top 50 companies are designed (structure, headcount, organizational alignment, geographic dispersion) and compare to your company’s approach
  • Learn about common challenges faced by research participants and the solutions being employed to overcome them
  • Read about companies’ approaches to outsourcing Medical Affairs work (which work is outsourced, how much work, and expected changes to outsourcing practices)
  • Determine how companies are tackling notoriously tricky topics such as social media usage and effectiveness metrics
  • Get a read on new trends and technologies in the Medical Affairs realm to ensure your company is up to date
  • Review best practices mentioned by interviewees across all topics in the report and consider which might be helpful at your organization

Major Topics:

  • Goals of Medical Affairs
  • Involvement in Product Development Process
  • Medical Affairs and Social Media
  • Best Practices for Collaborating on Medical Affairs Work
  • Medical Affairs Department Size and Structure
  • Effectiveness Metrics
  • Outsourcing Behavior
  • Departmental Challenges & Potential Solutions
  • Medical Affairs Budget
  • Medical Affairs Innovations & Trends
  • Future Predictions
  • Best Practices and Recommendations

Table of Contents

1. Introduction2. Research Objectives
3. Methodology
  • Interviewee Job Titles
  • Years of Experience in Medical Affairs
  • Potential Best Practices
  • Interviewee Responsibilities
4. Goals of Medical Affairs
  • Involvement in Product Development Process
  • Current Involvement Timeframe
  • Desired Involvement Timeframe
  • Advantages of Ideal Timing
  • Problems with Sub-optimal Timing
  • Key Takeaways
5. Medical Affairs and Social Media
  • Approaches to Using Social Media
  • Social Media Departmental Alignment
  • Social Media Challenges
  • Technologies and Trends in Social Media
  • Key Takeaways
  • Best Practices for Collaborating on Medical Affairs Work
  • Geographic Alignment
  • Meetings
  • Strategy
  • Cross-functional collaboration
  • Key Takeaways
6. Medical Affairs Department Size and Structure
  • Headcount
  • Attributes of Successful Employees
  • Location of Staff
  • Overview of Medical Affairs Structures
  • Organizational Structures in Medical Affairs
  • Organizational Alignment
  • Key Takeaways
7. Effectiveness Metrics
  • Quantitative Measures
  • Qualitative Measures
  • Key Takeaways
8. Outsourcing Behavior
  • Why Outsource?
  • Degree of Outsourcing
  • Top Vendor Selection Drivers
  • Vendor Contracting Process
  • Future Outsourcing Expectations
  • Key Takeaways
9. Departmental Challenges & Potential Solutions
  • Staffing
  • Research Design and Execution
  • Healthcare Provider Engagement
  • Additional Challenges
  • Key Takeaways
10. Medical Affairs Budget
  • Sources of Funding for Medical Affairs
  • Budgeting Process
  • Largest Spend Categories
  • Budget Size
  • If Budget Were Doubled
  • Key Takeaways
11. Medical Affairs Innovations & Trends12. Latest Trends13. Innovations/ Technology14. Impact of COVID-19 on Medical Affairs15. Key Takeaways
16. Future Predictions
  • Expanding Role of Medical Affairs
  • Changes in Medical Affairs Work
17. Best Practices and Recommendations18. About the Publisher