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The Online Retail Industry in South Africa 2021

  • ID: 5504846
  • Report
  • November 2021
  • Region: Africa, South Africa
  • 196 Pages
  • Who Owns Whom

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Caught Online (Pty) Ltd
  • Foschini Group Ltd (The)
  • Mr Price Group Ltd
  • OrderIn (Pty) Ltd
  • ShopLi (Pty) Ltd

The Online Retail Industry in South Africa


The South African online retail industry was one of the few winners in 2020, which digital economy commentators believe was a “tipping point” for online retailing’s penetration of the retail market. While online retail is growing rapidly in South Africa, it remains small in revenue terms relative to sales at retail stores. Internationally, seven of the top ten largest listed companies globally are digital platform providers and they are occupying an increasingly important place in the global economy.



Pandemic Boost


Online sales rocketed in 2020 as South Africans took to online ordering to avoid leaving their homes, and there was a sharp increase in demand for grocery deliveries. Besides the purchase of airtime and data, the most popular products bought online were clothing and groceries. Major retail chains rapidly expanded their online services by launching new brands and through acquisition. Logistics, warehousing and delivery have become increasingly critical, while independent retailers are concerned about the huge investment required in technology and distribution capability.



Innovation


Online retailing, particularly in South Africa, is a relatively new and developing industry, which means it is characterised by high levels of innovation and change. Recent acquisitions of small startup online retailers and tech providers such as Pick n Pay’s purchase of Bottles and Imperial’s purchase of Parcelninja show that much of this innovation can take place in the margins and large retail ecommerce businesses are on the lookout for disruptive developments. Technological innovation centres around user experience and order fulfilment .



Report Coverage


This report examines the latest trends in South Africa’s flourishing online retail industry, giving particular focus to large online-only companies such as Takealot, growth in online trade among South Africa’s national retailers and key issues for smaller retailers entering online trade. It includes comprehensive information on the state of the industry, growth, innovation and the performance of the major players. There are profiles of 41 companies including global players such as Amazon and Alibaba, the major local companies including Takealot (Takealot, Superbalist and Mr D Food) and Massmart, and retailers that are significantly increasing online sales such as Shoprite, Pick n Pay and Woolworths.


Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Caught Online (Pty) Ltd
  • Foschini Group Ltd (The)
  • Mr Price Group Ltd
  • OrderIn (Pty) Ltd
  • ShopLi (Pty) Ltd
1. INTRODUCTION

2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position

3. SIZE OF THE INDUSTRY

4. STATE OF THE INDUSTRY
4.1. Local
4.1.1. Corporate Actions
4.1.2. Regulations
4.1.3. Enterprise Development and Social Economic Development
4.2. Continental
4.3. International

5. INFLUENCING FACTORS
5.1. COVID-19
5.2. Economic Environment
5.3. Rising Input Costs
5.4. Technology, Research and Development (R&D) and Innovation
5.5. Environmental Concerns
5.6. Labour

6. COMPETITION
6.1. Barriers to Entry

7. SWOT ANALYSIS

8. OUTLOOK

9. INDUSTRY ASSOCIATIONS

10. REFERENCES
10.1. Publications
10.2. Websites

APPENDIX
  • Summary of Notable players
  • Company Profiles
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Bidorbuy (Pty) Ltd
  • Bolt Services ZA (Pty) Ltd
  • Bubblestorm Management (Pty) Ltd
  • Carbonite Inc
  • Caught Online (Pty) Ltd
  • Clicks Group Ltd
  • Cotton On South Africa (Pty) Ltd
  • Dis-Chem Pharmacies Ltd
  • Evetech (Pty) Ltd
  • Fashion United SA (Pty) Ltd
  • Foschini Group Ltd (The)
  • Gumtree South Africa (Pty) Ltd
  • HomeChoice (Pty) Ltd
  • Jade E-Services South Africa (Pty) Ltd
  • JD Consumer Electronics and Appliances (Pty) Ltd
  • Loot Online (Pty) Ltd
  • Massmart Holdings Ltd
  • Mr Price Group Ltd
  • Munyhub Online Ticketing Services (Pty) Ltd
  • Naspers Ltd
  • NetFlorist (Pty) Ltd
  • OneCart (Pty) Ltd
  • Onedayonly Offers (Pty) Ltd
  • OrderIn (Pty) Ltd
  • Pick n Pay Stores Ltd
  • Quench Delivery (Pty) Ltd
  • Shopify Inc
  • ShopLi (Pty) Ltd
  • Shoprite Holdings Ltd
  • SPAR Group Ltd (The)
  • Spoiler Tags (Pty) Ltd
  • Takealot Online (RF) (Pty) Ltd
  • Truworths International Ltd
  • Uber Technologies Inc
  • VMS Group (Pty) Ltd
  • Woolworths Holdings Ltd
  • Wootware Computers (Pty) Ltd
  • Yuppiechef Online (Pty) Ltd
  • Zara Retail South Africa (Pty) Ltd
Note: Product cover images may vary from those shown
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Bidorbuy (Pty) Ltd
  • Bolt Services ZA (Pty) Ltd
  • Bubblestorm Management (Pty) Ltd
  • Carbonite Inc
  • Caught Online (Pty) Ltd
  • Clicks Group Ltd
  • Cotton On South Africa (Pty) Ltd
  • Dis-Chem Pharmacies Ltd
  • Evetech (Pty) Ltd
  • Fashion United SA (Pty) Ltd
  • Foschini Group Ltd (The)
  • Gumtree South Africa (Pty) Ltd
  • HomeChoice (Pty) Ltd
  • Jade E-Services South Africa (Pty) Ltd
  • JD Consumer Electronics and Appliances (Pty) Ltd
  • Loot Online (Pty) Ltd
  • Massmart Holdings Ltd
  • Mr Price Group Ltd
  • Munyhub Online Ticketing Services (Pty) Ltd
  • Naspers Ltd
  • NetFlorist (Pty) Ltd
  • OneCart (Pty) Ltd
  • Onedayonly Offers (Pty) Ltd
  • OrderIn (Pty) Ltd
  • Pick n Pay Stores Ltd
  • Quench Delivery (Pty) Ltd
  • Shopify Inc
  • ShopLi (Pty) Ltd
  • Shoprite Holdings Ltd
  • SPAR Group Ltd (The)
  • Spoiler Tags (Pty) Ltd
  • Takealot Online (RF) (Pty) Ltd
  • Truworths International Ltd
  • Uber Technologies Inc
  • VMS Group (Pty) Ltd
  • Woolworths Holdings Ltd
  • Wootware Computers (Pty) Ltd
  • Yuppiechef Online (Pty) Ltd
  • Zara Retail South Africa (Pty) Ltd
Note: Product cover images may vary from those shown

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