ASEAN Shared Mobility Growth Opportunities

Transformative Mega Trends Lead to Automotive Electrification and the Innovation of Super Shared Mobility Applications

The study assesses the key shared mobility trends in the Association of Southeast Asian Nations (ASEAN), covering Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Key shared mobility activities discussed in the study include car sharing, eHailing, ride sharing, demand-responsive transit, and micro-mobility.

In 2020, affected by the COVID-19 pandemic, social distancing and country-wide lockdowns in Indonesia, Malaysia, the Philippines and Thailand reduced the demand of eHailing services. The corresponding governments restricted the social and business activities of residents. eHailing business was affected, and this trend will continue in the short term.

Growth Drivers

Market oligopoly leads to high entry barriers for potential new entrants. Grab and Gojek owns the largest fleet and subscriber base in ASEAN. Hence, the eHailing market entry barriers are relatively high. In particular, Grab has expanded its business to most ASEAN countries. In addition, Grab integrates food delivery and shared mobility services in its apps; this increases the usage rate and reliability of users. At the same time, it reduces market opportunities for other competitors.

Although private vehicle ownerships are relatively high in some ASEAN countries, eHailing is in demand in major capital cities. Capital cities, such as Bangkok, Jakarta, and Kuala Lumpur, have heavy traffic and high vehicle flow. Residents face parking difficulties and high parking rates, such as in workspaces and commercial buildings (long parking time). eHailing helps overcome these drawbacks.

Car sharing is a relatively new shared mobility solution in ASEAN. Key adoption countries include Indonesia, Malaysia, Singapore, and Thailand. The market is nascent and will continue to grow.

The study profiles the top 10 shared mobility trends in ASEAN. Each shared mobility trend includes snapshots of a key-value proposition, profiles of key industry participants, and a relevant case study of the trend.

In addition, the study also covers key growth drivers and growth restraints of the market and identifies three growth opportunities.

Shared Mobility Industry Trends