Ready to Drink (RTD) Cocktail Market 2021-2027

Global Ready to Drink (RTD) Cocktail Market Size, Share & Trends Analysis Report By Type (Malt-Based, Spirit-Based, and Wine-Based) By Packaging (Glass Bottle, Canned, and Others) By Price (Low, Medium, High/Premium) By Distribution Channel (Online and Offline) Forecast, 2021-2027

The global ready to drink (RTD) cocktail market is anticipated to grow at a substantial CAGR of 12.2% during the forecast period. The global RTD cocktail market is set to display lucrative growth with some emerging trends include rising health concerns among the population due to alcohol consumption, changing consumer choice preference, and growing demand for less-alcohol flavored ready to drink cocktails. The introduction of RTD cocktail variants with an affordable price range is the factor that is anticipated to increase the demand for these products during the forecast period. Demand for premium alcohol is high in major economies of North America and Europe. In addition, the presence of major players such as Anheuser-Busch InBev, Asahi Group Holdings, Ltd, Bacardi Ltd., among others in these regions is also positively supporting the growth of the market.  Due to the COVID-19 pandemic, the global RTD cocktail market has registered significant growth due to increasing alcohol purchasing by online platforms and company websites to maintain to follow the mobility restrictions rules by the government in various countries globally. 

The global RTD cocktail market is segmented based on type, packaging, price, and distribution channel. Based on type, the market is further trifurcated into malt-based, sprit-based, wine-based. Based on packaging, the market is divided into glass bottles, canned, and others.  Similarly, based on price, the global RTD cocktail market is categorized into low, medium, and high/premium. The medium price RDT cocktails are the fastest-growing segment owing to their high demands by the young population owing to the affordability. Whereas, based on distribution channels, the market is classified into online and offline. Among these, the distribution of RTD cocktails online is anticipated to account for the highest share owing to the growing e-commerce business and online selling platforms. The offline segment is further sub-segmented into supermarkets & hypermarkets, liquor specialist stores, and duty-free stores.

Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Asia-Pacific is the fastest-growing region in the global RTD cocktail market. China, India, Japan are the major contributors to the market growth in terms of production, and consumption. In addition, the increasing demands for flavored low-alcohol RTD drinks owing to the increased population have created the scope for RTD cocktails in the region. Further, North America is expected to dominate the market by accounting largest share in the market. The presence of a strong customer base with high demand for RTD cocktail drinks, and increasing concern regarding health, and introduction of various RTD cocktail drinks with attractive packaging are the factors driving the growth of the market.

The key players of the market include Anheuser-Busch InBev, Asahi Group Holdings, Ltd, Bacardi Ltd., Boston Beer Company, Inc, Brown-Forman Corp, Diageo PLC, Distell Group Ltd., Halewood Artisanal Spirits, Radico Khaitan Ltd., among others. These market players adopt different strategies such as new product launches, partnership collaborations, among others to remain in market competition. For instance, In March 2021, Bacardi Ltd has strengthened its position in the alcoholic fruit-flavored drink segment by launching a new watermelon mint variant drink for the summer in India.

Research Methodology

The market study of the global RTD cocktail market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Global RTD Cocktail Market Research and Analysis by Type
2. Global RTD Cocktail Market Research and Analysis by Packaging
3. Global RTD Cocktail Market Research and Analysis by Price
4. Global RTD Cocktail Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the global RTD Cocktail market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global RTD cocktail market.
• Insights about market determinants that are stimulating the global RTD cocktail market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.