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South African Sports & Energy Drinks Industry Landscape Report 2021

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    Report

  • 116 Pages
  • January 2021
  • Region: South Africa
  • Insight Survey
  • ID: 5511410

Will Novel Products Give South Africa's Sports and Energy Drinks Market the Much-Needed Kick It Needs?

The publisher’s latest South African Sports and Energy Drinks Industry Landscape Report 2021 (116 pages), provides a dynamic synthesis of industry research and carefully uncovers the South African Sports and Energy Drinks market, based on the latest intelligence and research. This Industry Landscape Report provides a holistic perspective of the Sports and Energy Drinks market, including the impact of the global COVID-19 pandemic, as well as the potential future impact it will continue to have on the market. In particular, it provides detailed insights into the entire value chain - from manufacturing to retailing, as well as a pricing analysis. Furthermore, the report provides an overview and insights into the latest global and South African market trends, innovation and technology, drivers and challenges, to present an objective insight into the South African Sports and Energy Drinks market environment and its future.

Market Research Methodology


This report is compiled using the latest available data, insights, and information from over 250 secondary and primary sources (including local and global industry associations), prominent news platforms, industry stakeholders and experts, industry websites, and the latest global and local 3rd party reports and publications, amongst others. Please note that all the sources used for the information on each slide are provided in the form of clickable links should you wish to visit the sources themselves.

Key Questions This Report Answers


The South African Sports and Energy Drinks Industry Landscape Report 2021 provides a holistic overview of the global and South African market and will help answer the following questions:


For the Global Sports and Energy Drinks Industry Section:

  • What are the current market dynamics and size of the Global Sports and Energy Drinks Industry?
  • What are the regional market sizes and trends for the Global Sports and Energy Drinks Industry?
  • What are the Global Sports and Energy Drinks industry trends, innovation and technology, drivers, and challenges?

For the South African Sports and Energy Drinks Industry Section:

  • What are the current market dynamics of the South African Sports and Energy Drinks Industry in terms of market size, market value, market volumes: 2015-2020 Actual, 2021-2025 Forecasts (including the impact of COVID-19), and distribution channels?
  • What are the South African Sports and Energy Drinks industry trends, innovation and technology, drivers, and challenges?

For the South African Sports and Energy Drinks Manufacturer & Distributor Section:

  • Who are the key manufacturing and distribution players in the South African Sports and Energy Drinks Industry?
  • Which Sports and Energy Drinks brands and products do the respective companies manufacture/distribute?

For the South African Sports and Energy Drinks Retail and Pricing Analysis Section:

  • Who are the key retail players (supermarkets, pharmaceutical outlets, and convenience stores) in the South African Sports and Energy Drinks Industry?
  • What are the prices of popular Sports and Energy Drinks brands across South African retail outlets?

Who Is This Report for?


This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:

  • Industry C Level Executives
  • Directors
  • Industry Strategists
  • Marketing Professionals
  • Market Research and Intelligence Managers
  • Business Development Professionals
  • Product Developers
  • Product Marketers and Strategists
  • Product Managers
  • Project Managers
  • Suppliers
  • Traders

Categories/Products Coverage


This report covers the following categories:

  • The Sports and Energy Drinks market is segmented into Sports Drinks and Energy Drinks.
Frequently Asked Questions about the South African Energy Drinks Industry

What is the estimated value of the South African Energy Drinks Industry?

The South African Energy Drinks Industry was estimated to be valued at R8958 Million in 2020.

What is the growth rate of the South African Energy Drinks Industry?

The growth rate of the South African Energy Drinks Industry is 2.6%, with an estimated value of R10184.6 Million by 2025.

What is the forecasted size of the South African Energy Drinks Industry?

The South African Energy Drinks Industry is estimated to be worth R10184.6 Million by 2025.

Who are the key companies in the South African Energy Drinks Industry?

Key companies in the South African Energy Drinks Industry include Adcock Ingram, Chill Beverages International, Coca, Cola Company, Distell Group, Kingsley Beverages, Monster Beverage Corporation, Red Bull, Rhodes Food Group (RFG) and Scheckter’s Organic Energy.

Table of Contents

EXECUTIVE SUMMARY
  • Global Industry Snapshot
  • South African Industry Snapshot
  • South African Industry Drivers and Challenges
1. GLOBAL SPORTS & ENERGY DRINKS INDUSTRY
1.1 Global Industry Overview: VALUE OF GLOBAL SPORTS AND ENERGY DRINKS MARKET: 2020 (IN US$ BILLION) (Graph)
1.2 Global Market Environment
1.3 Global Key Sports Drinks Markets: Regional Overview: VALUE OF NORTH AMERICA SPORTS DRINK MARKET: 2020 & 2026 (IN US$ BILLION) (Graph)
1.4 Global Key Energy Drinks Markets: Regional Overview: GLOBAL ENERGY DRINKS MARKET SIZE, BY REGION: 2021 (IN US$ BILLION) (Graph)
1.5 Global Industry Trends
1.6 Global Industry Innovation and Technology
1.7 Global Industry Drivers
1.8 Global Industry Challenges
2. SOUTH AFRICAN SPORTS & ENERGY DRINKS INDUSTRY
2.1 South African Industry Overview: Sports Drinks Market
2.2 South African Industry Overview: Energy Drinks Market
2.3 South African Industry Market: South African Sports and Energy Drinks Market Definitions
2.4 South African Industry Market: South African Sports and Energy Drinks Distribution Channel Definitions
2.5 South African Industry Market Size: Sports Drinks Market (2015-2020): VALUE OF SA OFF-TRADE SPORTS DRINKS MARKET: 2015-2020 (IN ZAR MILLION) (Graph); SA SPORTS DRINKS MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Table)
2.6 South African Industry Market Size Forecast: Sports Drinks Market (2021*-2025*): VALUE OF SA OFF-TRADE SPORTS DRINKS MARKET: 2020 & 2025* (IN ZAR MILLION) (Graph); SA SPORTS DRINKS MARKET VALUE FORECAST (IN ZAR MILLION) (Table)
2.7 South African Industry Market Size: Energy Drinks Market (2015-2020): VALUE OF SA ENERGY DRINKS MARKET: 2015-2020 (IN ZAR MILLION) (Graph); SA ENERGY DRINKS MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Table)
2.8 South African Industry Market Size Forecast: Energy Drinks Market (2021*-2025*): VALUE OF SA ENERGY DRINKS MARKET: 2020 & 2025* (IN ZAR MILLION) (Graph); SA ENERGY DRINKS MARKET VALUE FORECAST (IN ZAR MILLION) (Table)
2.9 South African Industry Market Volumes: Sports and Energy Drinks Market (2015-2025*): RETAIL VOLUME OF SA SPORTS AND ENERGY DRINKS MARKET (2015-2025*) (Table)
2.10 South African Industry Market Distribution: Sports Drinks Market: CHANNEL DISTRIBUTION FOR SPORTS DRINKS PRODUCTS: 2020* (IN PERCENTAGE) (Graph); CHANNEL DISTRIBUTION (2015 AND 2020*) BY OUTLET TYPE (Table)
2.11 South African Industry Market Distribution: Energy Drinks Market: CHANNEL DISTRIBUTION FOR ENERGY DRINKS PRODUCTS: 2020* (IN PERCENTAGE) (Graph); CHANNEL DISTRIBUTION (2015 AND 2020*) BY OUTLET TYPE (Table)
3. SOUTH AFRICAN SPORTS & ENERGY DRINKS MANUFACTURER & DISTRIBUTOR OVERVIEW
3.1 Adcock Ingram: Overview & Energy Drink Brands/Products
3.2 Chill Beverages International: Overview
3.3 Chill Beverages International: Energy Drink Brands/Products
3.4 The Coca-Cola Company: Overview
3.5 The Coca-Cola Company: Sports & Energy Drink Brands/Products
3.6 Distell Group: Overview & Energy Drink Brands/Products
3.7 Kingsley Beverages: Overview
3.8 Kingsley Beverages: Sports & Energy Drink Brands/Products
3.9 Monster Beverage Corporation: Overview
3.10 Monster Beverage Corporation: Energy Drink Brands/Products
3.11 Red Bull: Overview
3.12 Red Bull: Energy Drink Brands/Products
3.13 Rhodes Food Group: Overview
3.14 Rhodes Food Group: Sports Drink Brands/Products
3.15 Scheckter’s Organic Energy: Overview
3.16 Scheckter’s Organic Energy: Energy Drink Brands/Products
3.17 Suntory Beverage & Food GB&I: Overview & Sports and Energy Drink Brands/Products
3.18 The Beverage Company: Overview
3.19 The Beverage Company: Energy Drink Brands/Products
3.20 Tiger Brands: Overview
3.21 Tiger Brands: Sports Drink Brands/Products
3.22 USN: Overview
3.23 USN: Energy Drink Brands/Products
3.24 South African Energy Drink Manufacturers & Distributors: Other
3.25 South African Sports Drink Manufacturers & Distributors: Other
4. SOUTH AFRICAN SPORTS & ENERGY DRINKS RETAIL & PRICING ANALYSIS
4.1 SOUTH AFRICAN SPORTS & ENERGY DRINKS RETAIL ANALYSIS
4.1.1 SOUTH AFRICAN SPORTS & ENERGY DRINKS SUPERMARKET OVERVIEW
4.1.1.1 South African Retail Overview
4.1.1.2 Checkers: Overview
4.1.1.3 Food Lover’s Market: Overview
4.1.1.4 Massmart: Overview
4.1.1.5 Pick n Pay: Overview
4.1.1.6 Shoprite: Overview
4.1.1.7 SPAR: Overview
4.1.1.8 Woolworths: Overview
4.1.2 SOUTH AFRICAN SPORTS & ENERGY DRINKS PHARMACEUTICAL STORES OVERVIEW
4.1.2.1 Clicks: Overview
4.1.2.2 Dis-Chem: Overview
4.1.3 SOUTH AFRICAN SPORTS & ENERGY DRINKS CONVENIENCE STORES OVERVIEW
4.1.3.1 Bonjour & La Boutique (TotalEnergies): Overview
4.1.3.2 BP Express & Pick n Pay Express (BP): Overview
4.1.3.3 FreshStop (Caltex): Overview
4.1.3.4 QuickShop & Woolworths Foodstop (Engen): Overview
4.1.3.5 Sasol Delight! (Sasol): Overview
4.1.3.6 Shell Select & SPAR Express (Shell): Overview
4.1.3.7 Convenience Stores: Promotions
4.2 SOUTH AFRICAN SPORTS & ENERGY DRINKS PRICING ANALYSIS
4.2.1 South African Energy Drinks Pricing Analysis: 7 Stars Energy Drink, Bioplus Energy Drink, Bioplus Sugar Free Energy Drink, Biozest Concentrate, Burn Energy Drink, Cannabis Energy Drink, Dragon Energy Drink, Dragon Energy Sugar Free, House Brand, Hype Energy Drink, Hype Energy Drink Sugar Free, Juice Monster, Lucozade Energy, Monster Energy, Monster Energy Absolutely Zero, Power Play, Power Play Sugar Free, Predator Energy, Reboost Energy Drink, Red Bull Editions, Red Bull Energy Drink, Red Bull Sugarfree, Scheckter’s Organic Energy Ginger, Scheckter’s Organic Energy Lite, Scheckter’s Organic Energy Mint, Scheckter’s Organic Energy Original, Score Energy Drink, Score Energy Drink GT, Switch Energy Drink, USN BCAA Power Punch, USN BCAA Power Punch Extreme, USN Spike Juicy Energy, USN Spike X300 Qhush Extreme Energy - Comparative Pricing at Checkers, Clicks, Dis-Chem, Engen Quickshop, Makro, Pick n Pay, Shell, Shoprite, SPAR, and Woolworths.
4.2.2 South African Sports Drinks Pricing Analysis: BOS Sport, Endurade Sport, Energade Sports Drink, Energade Champs, Energade Sports Drink Concentrated, Energade Sports Drink Lite, Thirsti Isofit+ Sports Drink, Isorade, Powerade Sports Drink, Powerade Sports Drink Concentrate, Powerade Zero - Comparative Pricing at Checkers, Clicks, Dis-Chem, Engen Quickshop, Makro, Pick n Pay, Shell, Shoprite, SPAR, and Woolworths.

Samples

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Executive Summary

Based on the massive de-energising effect of the COVID-19 pandemic on the Sports and Energy Drinks market, market players are looking for new and innovative ways to meet capricious consumer demands. One way market players are achieving this, is by offering unique and distinct products that stand out from their competitors and capture consumers’ attention. This includes products offering exotic and distinctive flavour combinations, added functional benefits and even products containing Cannabidiol (CBD). Market players are hoping that these product innovations will give the overall Sports and Energy Drinks market the much-needed kick it needs.

In South Africa, the local Sports Drinks market declined in terms of retail value RSP, between 2019 and 2020. However, the local market is forecast to recover and grow at a CAGR of approximately 2.3%, between 2021 and 2025. Furthermore, the Energy Drinks market also contracted between 2019 and 2020, and is likewise expected to grow by a 2.6% CAGR, over the same forecast period. This growth is being fuelled by the rise in specialised Sports and Energy Drinks products, and more affordable product price points, by South African market players.

Companies Mentioned

  • Adcock Ingram
  • Chill Beverages International
  • Coca-Cola Company
  • Distell Group
  • Kingsley Beverages
  • Monster Beverage Corporation
  • Red Bull
  • Rhodes Food Group (RFG)
  • Scheckter’s Organic Energy
  • Suntory Beverage & Food Great Britain and Ireland (GB&I)
  • The Beverage Company
  • Tiger Brands
  • Ultimate Sports Nutrition (USN)
  • 7Stars
  • 28 Beverages
  • BioZest
  • Cannabis Energy Drink
  • Hype Energy Drinks
  • MoFaya
  • NUTRITECH
  • The Alternative Power Beverage Company
  • Woodlands Dairy
  • RO3 Oasis
  • THIRSTI
  • Checkers
  • Food Lover's Market
  • Massmart
  • Pick n Pay
  • Shoprite
  • SPAR
  • Woolworths
  • Clicks
  • Dischem
  • Bonjour and La Boutique (TotalEnergies)
  • BP Express and Pick n Pay Express (BP)
  • FreshStop (Caltex)
  • QuickShop and Woolworths Foodstop (Engen)
  • Sasol Delight! (Sasol)
  • Shell Select and SPAR Express (Shell)