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U.S. Pet Market Focus: Pet Product Retail and Internet Shopping Trends, 2021

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    Report

  • 65 Pages
  • December 2021
  • Region: United States
  • Packaged Facts
  • ID: 5514828

The industry term omnichannel recognizes that consumers now routinely shop both in-store and digitally - such that by mid-decade half of pet product spending will take place outside of stores. This report from the U.S. pet market research leading publisher provides a numbers-focused update on pet product retail sales and shopping patterns in the U.S., with a focus on the rise of pet product e-commerce since the advent of COVID-19. Report coverage and quantification concentrates on the mass-market, pet speciality, and veterinary sectors, including shopper demographics, and includes focus chapters on pet food and pet medications and flea control.


The information contained in this report was obtained from primary and secondary research. Primary research includes proprietary online consumer polls of U.S. adult pet owners (age 18+), conducted on an ongoing basis by Pthe publisher, to measure purchasing patterns and attitudes regarding pet products and services. These surveys include approximately 2,000 pet owners and are based on national, online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The publisher's surveys cited in this report were conducted between February and December 2021, thereby capturing COVID-19 pandemic impacts.


The pet ownership and pet owner demographic data draw on trended MRI-Simmons National Consumer Study data through the Fall 2021 release, with field dates from November 2020 through November 2021.


Secondary research includes information- and data-gathering from consumer business and trade publications, including Pet Age, Pet Business, Pet Food Processing, Pet Product News International, Petfood Industry; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from the publisher's extensive pet market research database and report collection.


Table of Contents

1. Executive Summary
  • Scope & Methodology
  • Scope of Report
  • Report Methodology
  • Overview of Sales and Shares
  • The Pet Industry Omnimarket
  • Topline Pet Product Sales
  • Table U.S. Sales of Pet Products: Overall, Retail Channel Pet Food/Treats, Retail Channel Pet Supplies, and Veterinary Sector Products, 2020, 2021P, and 2025P (dollar sales in millions and percent growth)
  • Retail Channel Pet Product Sales and Shares
  • Focus on Pet Food
  • Internet vs. Brick-and-Mortar Pet Food Sales
  • Walmart Tops the Charts
  • Growth in Internet Shopping Flattens Other Channel Performance
  • Table Leading Sectors for Pet Food Shopping, Fall 2019 – Fall 2021 (percent of pet-owning households)
  • Cross-Channel Shopping Patterns for Pet Food
  • Demographics for Buying Pet Food Online
  • Focus on Pet Medications
  • Internet vs. Brick-and-Mortar Pet Medication Sales
  • Online Share of Prescription Flea/Tick/Heartworm Shopping
  • Veterinary Sector Strength, Jump in E-Commerce for Flea Control
  • Table Leading Sectors for Flea Control Product Shopping, Fall 2019 – Fall 2021 (percent of dog- or cat-owning households)
  • Cross-Channel Shopping for Flea Control
  • Flea Control E-commerce Lowers B&M Customer Base


2. Overview of Sales and Shares
  • Chapter Highlights
  • Competitive Landscape
  • The Pet Industry Omnimarket
  • Topline Pet Product Sales
  • Table U.S. Sales of Pet Products: Overall, Retail Channel Pet Food/Treats, Retail Channel Pet Supplies, and Veterinary Sector Products, 2020, 2021P, and 2025P (dollar sales in millions and percent growth)
  • Retail Channel Pet Product Sales and Shares
  • Table U.S. Retail Sales of Pet Products: Overall, Internet vs. Brick & Mortar (Mass Market, Pet Specialty, and Other), 2020, 2021P, and 2025P (dollar sales in billions and percent share)
  • Retail Channel Pet Food/Treat Sales and Shares
  • Table U.S. Retail Sales of Pet Food/Treats: Overall, Internet vs. Brick & Mortar (Mass Market, Pet Specialty, and Other), 2020, 2021P, and 2025P (dollar sales in billions and percent share)
  • Retail Channel Pet Supplies (Non-Food) Sales and Shares
  • Table U.S. Retail Sales of Pet Supplies (Non-Food): Overall, Internet vs. Brick & Mortar (Mass Market, Pet Specialty, and Other), 2020, 2021P, and 2025P (dollar sales in billions and percent share)
  • Focus on Pet Food
  • Chapter Highlights
  • Category Shopping Overview
  • Internet vs. Brick-and-Mortar Pet Food Sales
  • Table U.S. Retail Dollar Sales of Pet Food/Treats: Total, Online, Mass-Market, Pet Specialty, and Other Outlets, 2020, 2021P, and 2025P (in billions)
  • Walmart Tops the Charts
  • Growth in Internet Shopping Flattens Other Channel Performance
  • Table Where Shop for Pet Food Products, Fall 2019 – Fall 2021 (percent of pet-owning households)
  • Cross-Channel Shopping Patterns for Pet Food
  • Table Cross-Channel Shopping Patterns for Pet Food, Fall 2019 vs. Fall 2021 (percent of pet food customers)
  • Growth Demographics for Buying Pet Food Online
  • Table Where Shop for Pet Food: Selected Growth Demographics for Internet vs. Other Channels, Fall 2021 Customer Base and Change in Customer Base Since Fall 2019 (in millions of pet-owning households)
  • Detailed Demographic Tables
  • Table Where Shop for Pet Food: By Demographic, Fall 2021 (by percent of pet-owning households)
  • Table Where Shop for Pet Food: By Demographic, Fall 2021 (in thousands of pet-owning households)
  • Table Where Shop for Pet Food: By Demographic, Fall 2021 (by index with norm = index of 100)


3. Focus on Pet Medications
  • Chapter Highlights
  • Category Shopping Overview
  • Internet vs. Brick-and-Mortar Pet Medication Sales
  • Table U.S. Retail Dollar Sales of Pet Medications: Total, Veterinary Sector, Online, and Brick-and-Mortar, 2020, 2021P, and 2025P (in billions)
  • Online Share of Prescription Flea/Tick/Heartworm Shopping
  • Veterinary Sector Strength, Rise in E-Commerce for Flea Control
  • Table Where Shop for Flea Control Products, Fall 2019 – Fall 2021 (percent of dog- or cat-owning households)
  • Cross-Channel Shopping for Flea Control Tilts Online
  • Table Cross-Channel Shopping Patterns for Flea Control Products, Fall 2019 vs. Fall 2021 (percent of dog or cat-owning households)
  • E-commerce Competition Lowers B&M Customer Base for Flea Control
  • Table Where Shop for Flea Control Products: Selected Growth Demographics for Internet vs. Other Channels, Fall 2021 Customer Base and Change in Customer Base Since Fall 2019 (in millions of pet-owning households)
  • Detailed Demographic Tables
  • Table Where Shop for Pet Medications: By Demographic, Fall 2021 (by percent of dog- or cat-owning households)
  • Table Where Shop for Pet Medications: By Demographic, Fall 2021 (in thousands of dog- or cat-owning households)
  • Table Where Shop for Pet Medications: By Demographic, Fall 2021 (by index with norm = index of 100)


4. Appendix: Map of Census Regions and Sub-Regions