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Aviation Gin - A Gin That Created a New Category and Changed the Future of Social Media Marketing - Success Case Study

  • ID: 5517767
  • Report
  • April 2021
  • Region: Global
  • 18 Pages
  • GlobalData
1h Free Analyst Time
1h Free Analyst Time

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FEATURED COMPANIES

  • Aviation Gin
  • Casamigos
  • Ciroc
  • Diageo
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Aviation is an American gin that has managed to create a new category and reshape social media marketing.

Aviation Gin was created in 2006 as a pioneer for the 'new Western gin' style. The product revolutionized the spirits market and at the same time, after a marketing campaign featuring celebrity shareholder Ryan Reynolds, managed to attract the attention of Diageo, which acquired the brand in 2020.

Scope


  • Aviation Gin changed the gin market and perfected celebrity marketing.
  • Social media and celebrity fame are keeping the conversation going as more and more brands are increasing their presence on social networks.
  • In 2018, Aviation Gin was one of the top 10 trending brands on YouTube and top 3 on all social media combined.

Reasons to Buy


  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aviation Gin
  • Casamigos
  • Ciroc
  • Diageo
  • What?
  • Why?
  • Take-Outs
  • Appendix
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Aviation Gin
  • Diageo
  • Casamigos
  • Ciroc
Note: Product cover images may vary from those shown