United States Conferences, Concert and Event Market is expected to reach US$ 660.07 Billion by 2030, according to the publisher. The conference, concert, and event sector in the United States is now going through a revolutionary era, undergoing unprecedented developments. Events operate as platforms to bring people together for numerous goals, including corporate development, celebration, entertainment, and community participation. A broad selection of events, such as conferences, business seminars, fundraisers, music performances, sports events, festivals, trade exhibitions, and product launches, are extremely popular. Major actors in the event sector comprise business organizations, public bodies, and non-governmental organizations (NGOs). These stakeholders play essential roles in arranging and contributing to the success of events, considerably altering the industry's landscape.United States Conferences, Concert and Event Market Size was US$ 339.86 Billion in 2022
The conference, concert, and event sector in the United States is robust and active, comprising a broad variety of activities. From conferences and commercial exhibits to music festivals and sports events, there is a broad assortment of events catering to different interests and demographics. This industry has a key role in encouraging economic development, producing wealth, and providing employment opportunities.
A significant driver of the events sector's rise in the United States is the rising desire for distinctive and immersive experiences. Event organizers are always innovating and pushing limits to deliver fascinating interactions for attendees. Whether via interactive exhibitions, immersive marketing activations, live performances, or gourmet experiences, events are meant to amaze and engage people in extraordinary ways.
The US Conferences, Concert, and Event Market is projected to grow at a CAGR of 8.65% from 2022 to 2030.
Event organizers focus generating distinctive and engaging experiences, pushing ongoing innovation to attract and engage guests. Technology integration, such virtual reality, augmented reality and live streaming, improves event experiences and broadens their reach. Advancements in event technology, including event management software, virtual reality, and live streaming, transform event planning and execution. Digital platforms and social media revolutionize event marketing, reaching bigger audiences and driving community interaction. The US events sector continues to expand, prosper, and adapt, spurred by the quest of innovation, unique experiences, and attendance' evolving needs. It acts as a stimulus for economic growth, cultural interchange, and community development, playing a key part in the country's overall economy. United States Conferences, Concert and Event Market Size was US$ 339.86 Billion in 2022.Corporate events & seminars thrive as companies invest in workforce and prioritize growth, driving rapid expansion in the US Conferences, Concert and events market.
By Type, United States Conferences, Concert and Event Market is divided into Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others. Corporate events and seminars are emerging as the fastest growing segment in the United States events market. With businesses recognizing the importance of networking, knowledge sharing, and professional development, the demand for well-organized and impactful corporate events has surged. These events offer a platform for companies to showcase their products and services, build brand awareness, and forge valuable connections with industry peers and potential clients. The rise of corporate events and seminars can be attributed to the increasing emphasis on employee training and skill development, as well as the need for businesses to stay updated with the latest industry trends and innovations.Sponsorship holds the dominant revenue share in the US Conferences, Concert and Events industry.
In terms of income sources, the United States Conferences, Concert, and Event Market can be separated into Tickets, Sponsorship, and Others. Among them, Sponsorship plays a major role, acquiring the biggest market share. Companies acknowledge the tremendous value and possible returns from sponsoring events, making it an important marketing tactic. Sponsors get visibility, brand exposure, and the ability to interact with their target audience on a deeper level. They may match their brand with particular events that resonate with their values and target audiences, improving brand image and loyalty. Event organizers also profit from sponsorship, since it offers a substantial source of cash, allowing them to produce high-quality experiences and grow their event offerings. This symbiotic connection between sponsors and events produces a win-win scenario, fueling the expansion and success of the US events business.The US entertainment business is undergoing exponential development in the Conferences, Concert, and events industry, emerging as the fastest-growing category.
The United States Conferences, Concert, and event market is classified into categories such as corporate, sports, education, entertainment, and others. With a myriad of entertainment alternatives accessible, including live music concerts, theatrical performances, comedy shows, and sports events, there is a rising need for unique and immersive entertainment experiences. Consumers demand memorable and engaging entertainment that goes beyond conventional forms, driven by reasons including increased disposable incomes, expanding leisure and entertainment expenditure, and a need for shared experiences. Event organizers and promoters consistently innovate to deliver unique and interesting entertainment ideas that engage audiences and leave a lasting effect. As the entertainment sector grows, it presents lucrative possibilities for artists, performers, event organizers, and other players in the US events industry.The 21-40 years age group enjoys the biggest market share in the US Conferences, Concert, and events business, displaying their enormous impact and engagement.
The US Conferences, Concert, and event market is categorized by age group: below 20 years, 21-40 years, and over 40. The 21-40 years age group stands out as a vibrant population actively engaging in numerous activities including concerts, festivals, conferences, and social gatherings. With discretionary means and a thirst for new experiences, they seek events providing entertainment, networking, personal growth, and social connections. Their receptivity to new trends and technology makes them a viable target group for event organizers and marketers. Understanding their preferences, interests, and habits allows customized services, enabling development and success in the US events business.Key Company
Key companies like Mixhalo Inc., Live Nation Worldwide, Ticket City Inc., Bizzabo, Eventbrite, InEvent Inc., and Ticket Falcon form the US Conferences, Concert, and Event Market. Offering unique solutions and services, they cater to different event demands, enabling smooth management, ticketing, and audience interaction. Their presence fuels the industry's development, allowing effective planning, promotion, and implementation of numerous events.This latest Report “United States Conferences, Concert and Event Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others), Revenue Source (Tickets, Sponsorship and Others), Organizers (Corporate, Sports, Education, Entertainment and Others), Age Group (Below 20 Years, 21-40 Years, Above 40), Company Analysis (Mixhalo Inc., Live Nation Worldwide, Ticket City Inc, Bizzabo, Eventbrite, InEvent Inc., and Ticket Falcon)" provides complete details on United States Conferences, Concert and Event Industry.
Type - United States Conferences, Concert and Event Market breakup by 6 viewpoints
1. Music Concert2. Festivals
3. Sports
4. Exhibitions & Conferences
5. Corporate Events & Seminar
6. Others
Revenue Source - United States Conferences, Concert and Event Market breakup by 3 viewpoints
1. Tickets2. Sponsorship
3. Others
Organizers - United States Conferences, Concert and Event Market breakup by 5 viewpoints
1. Corporate2. Sports
3. Education
4. Entertainment
5. Others
Age Group - United States Conferences, Concert and Event Market breakup by 3 viewpoints
1. Below 20 Years2. 21-40 Years
3. Above 40
All key players have been covered from 2 viewpoints
- Overview
- Recent Developments
Company Analysis:
1. Mixhalo Inc.2. Live Nation Worldwide
3. Ticket City, Inc
4. Bizzabo
5. Eventbrite
6. InEvent Inc.
7. Ticket Falcon
Table of Contents
1. Introduction2. Research Methodology3. Executive Summary5. United States Event Market
4. Market Dynamics
6. Market Share - United States Event Market
7. By Type - United States Event Market
8. By Revenue Source - United States Event Market
9. By Organizers - United States Event Market
10. By Age Group - United States Event Market
11. Company Analysis
List of Figures:
List of Tables:
Companies Mentioned
- Mixhalo Inc.
- Live Nation Worldwide
- Ticket City, Inc
- Bizzabo
- Eventbrite
- InEvent Inc.
- Ticket Falcon
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | July 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 339.86 Billion |
| Forecasted Market Value ( USD | $ 660.7 Billion |
| Compound Annual Growth Rate | 8.6% |
| Regions Covered | United States |
| No. of Companies Mentioned | 7 |
