The whey protein market in Italy currently accounts for a minor share in Europe. However, changing urban dynamics, eating patterns, and socio-economic trends make Italy the opportunity segment in the region. The market was worth $170.9 million in 2020 and is estimated to grow at a CAGR of 5.8% during the forecast period. The rising interest in natural products and concerns about meat safety are expected to boost the whey protein market.
The major driver of whey-based products in Italy is the growing demand for ready-to-eat foods and fitness diets. The ever-increasing demand from the population for healthy and sustainable food is another demand driving factor of the market. The rising population of vegan and flexitarians who are pushing the demand for high protein nutritional products is expected to maintain a steady growth rate in the market. However, the high cost of production and supply chain management are the supply-side restraint of the market. The manufacturers are also focused on food safety and the commercialization of products to gain wider consumer acceptance.
The application of whey protein in the beverage and food industry is expected to grow at a healthy rate in the coming years. The sports and infant formula industry are forecasted to be the main driving sectors. The major whey protein product producer in Italy is Frabes S.p.A. As the demand for whey protein is forecasted to grow at a decent growth rate in Italy, the company is eyeing to expand its sales across other countries in Europe. Moreover, recent research and developments to explore various whey protein applications across food and beverage products by Italian companies in collaboration with the universities and institutes will boost the whey protein industry.
The major driver of whey-based products in Italy is the growing demand for ready-to-eat foods and fitness diets. The ever-increasing demand from the population for healthy and sustainable food is another demand driving factor of the market. The rising population of vegan and flexitarians who are pushing the demand for high protein nutritional products is expected to maintain a steady growth rate in the market. However, the high cost of production and supply chain management are the supply-side restraint of the market. The manufacturers are also focused on food safety and the commercialization of products to gain wider consumer acceptance.
The application of whey protein in the beverage and food industry is expected to grow at a healthy rate in the coming years. The sports and infant formula industry are forecasted to be the main driving sectors. The major whey protein product producer in Italy is Frabes S.p.A. As the demand for whey protein is forecasted to grow at a decent growth rate in Italy, the company is eyeing to expand its sales across other countries in Europe. Moreover, recent research and developments to explore various whey protein applications across food and beverage products by Italian companies in collaboration with the universities and institutes will boost the whey protein industry.
Key Deliverables
- Market trends since 2017 and five-year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects, and competition pattern
- Insights on the growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction
2. Summary
3. Industry Dynamics
4. Market Size and Forecast
5. Competitive Analysis
6. Company Profiles
Appendix
Companies Mentioned
- Agropur MSI, LLC
- Arla Foods
- Carbery Group
- Champignon-Hofmeister Group
- DMK group
- FriesiandCampina Ingredients
- Glanbia Plc
- Hilmar Cheese Company Inc
- Lactalis Ingredients
- Land O'Lakes Inc
- Leprino Foods Co
- Milk Specialties Global
- Meggle Group
- Saputo Ingredients
- Fonterra Co-operative Group
- Volac.
