Japan is one of the most developed nations in the Asia-Pacific region. Given the developed economy of Japan, the whey protein market is not relatively mature enough compared to the whey market in European countries such as Germany, France, Spain, and Italy. However, in Japan, the whey protein market is growing rapidly because of aggressive marketing strategies from whey protein producers combined with growing demand for supplement, foods items, and drinks containing protein contents. Due to the rapidly growing demand for the whey protein market in Japan, the market is estimated to grow at a CAGR of 8.2% until 2026. Japan is advanced in terms of manufacturing and processing technology and in defining production techniques that are adopted as default techniques worldwide. Thus, dairy producers in Japan have huge potential to develop and manufacture a variety of whey-based products according to local consumer demand across various industries such as food, beverages, medical and sports industry.
The rising demand for products easy on digestion from the older population and allergen-free products is driving the growth of the whey protein market. Growing environmental concern about the carbon emission of livestock farming is driving a switch in consumer preference for alternative dietary proteins leading to an increased push for whey proteins. Increasing fitness trends and consequent changing dietary patterns among the young generation are pushing demand for protein-rich products. Push from personal gym and fitness club trainers influences the active gym people to consume protein-based products, as protein contains essential amino acids that the body needs. Advertisement plays a vital role in the day-to-day lives of people in Japan. In recent years, major dairy producers' aggressive marketing campaigns of dairy-based protein have drawn the consumers' attention to whey protein-based products. This has led to increasing consumption of whey-based sports food and sports drinks.
The application of whey protein across the dietary supplement industry in Japan leads the market share among all applications, with an estimated market revenue of $177.6 million in 2020 and is expected to grow at a CAGR of 8.5% until 2026. Many whey-based food and beverage products have been developed in recent years, especially across alcoholic beverages category. Moreover, it is estimated that the whey protein application across the food and beverage industry is estimated to grow at a CAGR of 8.0% and 8.3%, respectively, during the forecast period. Applications of whey in medical and personal health care industry have been growing rapidly due to the scientifically proven advantage of whey protein. Research and development institutes in Japan are working to explore how whey protein can be used across many other segments. Given the developments in the application of whey protein, the whey protein application in novel industries is estimated to grow at a CAGR of 7.3% in the next five years.
The rising demand for products easy on digestion from the older population and allergen-free products is driving the growth of the whey protein market. Growing environmental concern about the carbon emission of livestock farming is driving a switch in consumer preference for alternative dietary proteins leading to an increased push for whey proteins. Increasing fitness trends and consequent changing dietary patterns among the young generation are pushing demand for protein-rich products. Push from personal gym and fitness club trainers influences the active gym people to consume protein-based products, as protein contains essential amino acids that the body needs. Advertisement plays a vital role in the day-to-day lives of people in Japan. In recent years, major dairy producers' aggressive marketing campaigns of dairy-based protein have drawn the consumers' attention to whey protein-based products. This has led to increasing consumption of whey-based sports food and sports drinks.
The application of whey protein across the dietary supplement industry in Japan leads the market share among all applications, with an estimated market revenue of $177.6 million in 2020 and is expected to grow at a CAGR of 8.5% until 2026. Many whey-based food and beverage products have been developed in recent years, especially across alcoholic beverages category. Moreover, it is estimated that the whey protein application across the food and beverage industry is estimated to grow at a CAGR of 8.0% and 8.3%, respectively, during the forecast period. Applications of whey in medical and personal health care industry have been growing rapidly due to the scientifically proven advantage of whey protein. Research and development institutes in Japan are working to explore how whey protein can be used across many other segments. Given the developments in the application of whey protein, the whey protein application in novel industries is estimated to grow at a CAGR of 7.3% in the next five years.
Key Deliverables
- Market trends since 2017 and five-year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects, and competition pattern
- Insights on the growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction
2. Summary
3. Industry Dynamics
4. Market Size and Forecast
5. Competitive Analysis
6. Company Profiles
Appendix
Companies Mentioned
- Agropur MSI, LLC
- Arla Foods
- Carbery Group
- Champignon-Hofmeister Group
- DMK group
- FriesiandCampina Ingredients
- Glanbia Plc
- Hilmar Cheese Company Inc
- Lactalis Ingredients
- Land O'Lakes Inc
- Leprino Foods Co
- Milk Specialties Global
- Meggle Group
- Saputo Ingredients
- Fonterra Co-operative Group
- Volac.
