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Children's Food and Beverage Market: Trends and Opportunities

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    Report

  • 111 Pages
  • January 2022
  • Region: Global
  • Packaged Facts
  • ID: 5533697
In 2020 and 2021, the Coronavirus pandemic has had a significant effect on families and their food purchases. The author has found that consumers with children in their households are more likely to report negative personal effects of the coronavirus on their ability to pay bills, eligibility for credit, and their health, indicating higher stress levels. Parents are also more likely to be increasing their use of online grocery shopping during the pandemic for convenience when trying to juggle childcare, work, and other responsibilities.

With a focus on “what's next” and current consumer trends, Children's Food and Beverage Market: Trends and Opportunities is packed with insights about consumer trends, behaviour, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Children's Food and Beverage Market: Trends and Opportunities deliver actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers and parents alike think about foods and beverages and snacking. Habits and preferences of children as reported by their parents are also examined.

Scope


Children's Food and Beverage Market: Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the children's food and beverage market. This report combines the publisher's extensive monitoring of the food and beverage market with proprietary surveys and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Food and beverage products marketed for children are primarily purchased by their parents/guardians. This report covers the scope, size, and growth of the U.S. market for children's food and beverage products.

Historical and projected retail sales are provided for children's food and beverage products. Additionally, the Children's Food and Beverage Market: Trends and Opportunities have dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology


The information contained in Children's Food and Beverage Market: Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by the publisher to analyze the attitudes of parents and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of parents.

Supplementing the publisher's exclusive survey is an analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Chapter 1: Executive Summary
  • Parent Priorities When Buying Food
  • Parents Turning to Online Grocery Shopping for Convenience
  • Key Demographics
  • Scope

Chapter 2: Covid-19 Effects on Consumers
  • Highlights
  • First Time Use of Convenient Food and Beverage Ordering Methods in 2020
  • Table 2-1 Coronavirus Food Purchase Habits: “Because of the Coronavirus, I Have for the First Time Used…”, 2020 (Percent of Consumers)
  • Increasing Use of Convenient Food and Beverage Ordering Methods Continuing Through 2021
  • Table 2-2 Coronavirus Food Purchase Habits: “Because of the Coronavirus, I Am…”, 2020-2021 (Percent of Consumers)
  • Figure 2-1 Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 (Percent of Consumers)
  • Pandemic-Related Changes to Eating Habits
  • Eating Habits and Food Prep
  • Figure 2-2 Changes to Eating and Food Preparation Due to Covid-19, 2020-2021 (Percent of Consumers)
  • Snacking and Healthy Eating
  • Figure 2-3 Coronavirus Habits in Snacking and Healthy Eating Continue to Be Affected in the Vaccine Era, 2021 (Percent of Consumers)
  • Table 2-3 Coronavirus Eating Habits: “Because of the Coronavirus, I Am Eating More…”, 2021 (Percent of Consumers)
  • Concerns About Food Safety and Waste Rose in the Wake of the Pandemic in 2020
  • Table 2-4 Coronavirus Concerns About Safety and Food Waste: “Because of the Coronavirus, I Am…”, 2020 (Percent of Consumers)
  • Concerns About Covid-19 Exposure Remain in 2021
  • Concerns About Covid-19 Exposure from Stores, Restaurants, and Food Manufacturers
  • Figure 2-4 Concerns About Covid-19 Exposure, 2021 (Percent of Consumers)
  • Concerns About Covid-19 Variants
  • Figure 2-5 Concerns About the Delta Variant and Future Variants of Covid-19, 2021 (Percent of Consumers)
  • Figure 2-6 Consumers Who Express They Are “Very Concerned” About the Delta Variant and Future Variants of Covid-19 by Presence of Children in the Household, 2021 (Percent of Consumers)
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
  • Table 2-5 Coronavirus Health Concerns: “I Am Concerned About The…”, 2020-2021 (Percent of Consumers)
  • Table 2-6 Coronavirus Health Concerns: “I Am Concerned About The…”, 2021 (Percent of Consumers Who Strongly Agree)
  • Concerns About High Prices and Shortages During the Pandemic
  • Table 2-7 Coronavirus Concerns About Rising Prices by Product Category, 2021 (Percent of Consumers)
  • Table 2-8 Coronavirus Concerns About Shortages by Product Category, 2021 (Percent of Consumers)
  • Consumers With Children Are Experiencing More Negative Personal Effects of the Pandemic
  • Table 2-9 Coronavirus Concerns: “The Coronavirus Has Negatively Affected My…”, 2020-2021 (Percent of Consumers)
  • Table 2-10 Coronavirus Concerns by Presence of Children in Hh: “The Coronavirus Has Negatively Affected My…”, 2021 (Percent of Consumers)
  • Effects on Work Are Continuing in 2021
  • Figure 2-7 Coronavirus Changes to Work Patterns and Returning to a Pre-Covid Normal, 2021 (Percent of Consumers)
  • In-Store Shopping Patterns
  • Figure 2-8 Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021 (Percent of Consumers)
  • Food Insecurity Attributed to Covid-19
  • Figure 2-9 Food Insecurity and Attribution to Covid-19, 2021 (Percent of Consumers)
  • Excitement for Food-Related Activities When the Pandemic Subsides
  • Figure 2-10 Excitement for Food-Related Activities When the Pandemic Subsides, 2021 (Percent of Consumers)

Chapter 3: Children’S Food Market Overview and Trends
  • Highlights
  • Outlook for Children’S Food and Beverage Market
  • Table 3-1 Children’S Food and Beverage Market, 2016-2021, 2026P (Billion Dollars)
  • Home Baking Trends
  • Figure 3-1 Baking Kits Marketed for Family Fun for Parents to Spend Time With Children and Teach Them to Bake
  • Figure 3-2 Baking Recipes Suggested for Families With Children of Different Ages and Skill Levels
  • Chocolate Candy Trends
  • Figure 3-3 Treats With Toys Increase Appeal of Chocolate With Children and Families
  • “Better-For-You” Trends
  • Clean Label Trends
  • Figure 3-4 Clean Label Fruit and Vegetable Snacks for Toddlers
  • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
  • Figure 3-5 Children’S Flavored Water Beverage Uses Natural Alternative Sweeteners
  • Vegan/Plant-Based Products Appeals to Parents Who Want Their Children to Eat a Plant-Forward Diet
  • Figure 3-6 Plant-Based Snack for Kids Contains Dip and Chips
  • Functional Foods and Beverages
  • Figure 3-7 Probiotic Products Made With Kids in Mind for Snack Time
  • Figure 3-8 Weight Management Beverages for Children Deliver Delicious Nutrition and Better-For-You Claims
  • Figure 3-9 Kids Vitamin-Packed Beverages for Enhanced Hydration Without Sugar
  • Food Allergies and Dietary Restrictions Are a Concern to Many Parents and Their Children
  • “Hidden” Vegetables for Increased Nutrition Kids Will Love
  • Figure 3-10 “Hidden Veggies in Every Bite” Provide a Fresh Take on Foods That Kids Love
  • The Covid-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
  • Impact on the Children’S Food and Beverage Market
  • Meal Kits
  • Figure 3-11 Meal Kits Appealing to Families With Picky Eaters and Busy Parents
  • Impulse Buying

Chapter 4: Consumer Demographics
  • Highlights
  • Food Allergies, Intolerances, and Food Preferences Among Children
  • Figure 4-1 Prevalence of Food Allergies and Intolerances/Sensitivities Among Children
  • Table 4-1 Foods That Children Generally Eat, Generally Don’T Like, or Are Allergic or Intolerant/Sensitive to by Type, 2021 (Percent of Parents/Guardians With Children Under 18 in Their Household)
  • Age of Children in the Household
  • Figure 4-2 Age Range of Children in the Household, 2021 (Percent of Consumers)
  • Parents and Those Living With Children in Their Household
  • Trends by Gender
  • Table 4-2 Parenthood and Presence of Children Under 18 in the Household by Gender, 2021 (Percent of Consumers)
  • Trends by Age Bracket/Generation
  • Table 4-3 Parenthood and Presence of Children Under 18 in the Household by Age Bracket, 2021 (Percent of Consumers)
  • Table 4-4 Parenthood and Presence of Children Under 18 in the Household by Generation, 2021 (Percent of Consumers)
  • Patterns Based on Household Income
  • Table 4-5 Parenthood and Presence of Children Under 18 in the Household by Household Income Bracket, 2021 (Percent of Consumers)
  • Home Ownership and Rental Trends
  • Table 4-6 Parenthood and Presence of Children Under 18 in the Household by Home Ownership or Rental, 2021 (Percent of Consumers)
  • Patterns Based on Marital Status
  • Table 4-7 Parenthood and Presence of Children Under 18 in the Household by Marital Status, 2021 (Percent of Consumers)
  • Regional Differences
  • Table 4-8 Parenthood and Presence of Children Under 18 in the Household by Region, 2021 (Percent of Consumers)
  • Urban, Suburban, and Rural Consumers
  • Table 4-9 Parenthood and Presence of Children Under 18 in the Household by Population Density of Residence Area, 2021 (Percent of Consumers)
  • Educational Attainment
  • Table 4-10 Parenthood and Presence of Children Under 18 in the Household by Educational Attainment, 2021 (Percent of Consumers)
  • Race/Ethnicity
  • Table 4-11 Parenthood and Presence of Children Under 18 in the Household by Race/Ethnicity, 2021 (Percent of Consumers)
  • Plant-Forward Consumers
  • Table 4-12 Parenthood and Presence of Children Under 18 in the Household by Types of Plant-Forward Eating, 2021 (Percent of Consumers)
  • Online Grocery Shoppers (Food Delivery Services)
  • Table 4-13 Parenthood and Presence of Children Under 18 in the Household by Online Grocery Shopping Habits, 2021 (Percent of Consumers)

Chapter 5: Consumer Psychographics
  • Highlights
  • Priorities Placed on Food Characteristics
  • All Consumers
  • Table 5-1 Priorities Placed on Food Characteristics, 2021 (Percent of Consumers)
  • Parents/Guardians
  • Table 5-2 Priorities Placed on Food Characteristics, 2021 (Percent of Parents/Guardians With Children Under 18 in Their Household)
  • Attitudes of Parents
  • Carbs, Proteins, and Whole/Unprocessed Foods
  • Table 5-3 Statements About Carbohydrates, Proteins, and Whole/Unprocessed Foods, 2021 (Percent of Consumers Who Strongly Agree)
  • Food Restrictions, Nutritional Benefits, and Breakfast
  • Table 5-4 Statements About Nutritional Benefits, Food Restrictions, and Breakfast, 2021 (Percent of Consumers Who Strongly Agree)
  • Snacking
  • Table 5-5 Statements About Snacking, 2021 (Percent of Consumers Who Strongly Agree)
  • Cooking
  • Table 5-6 Statements About Cooking, 2021 (Percent of Consumers Who Agree Completely)
  • Premium Foods and Novel Food Experiences
  • Table 5-7 Statements About Premium and Novel Food Preferences, 2021 (Percent of Consumers Who Agree Completely)
  • Food Nutrition and Healthy Food
  • Table 5-8 Statements About Food Nutrition and Healthy Food, 2021 (Percent of Consumers Who Agree Completely)
  • Being Busy and Seeking Out Convenient Foods
  • Table 5-9 Statements About Being Busy and Seeking Out Convenient Foods, 2021 (Percent of Consumers Who Agree Completely)
  • Children’S Food Habits
  • Table 5-10 Statements About Children’S Eating Habits, 2021 (Percent of Parents/Guardians With Children Under 18 in Their Household)
  • Table 5-11 Statements About Children’S Food Choice and Preparation Habits, 2021 (Percent of Parents/Guardians With Children Under 18 in Their Household)
  • Nostalgia for Foods and Beverages from Childhood
  • Purchasing for Self
  • Table 5-12 Purchasing Food or Beverages for Self Based on Use of Brands or Flavors from Childhood, 2021 (Percent of Consumers)
  • Purchasing for Children
  • Table 5-13 Purchasing Food or Beverages for Children Based on Use of Brands or Flavors from Childhood, 2021 (Percent of Parents/Guardians With Children Under 18 in Their Household)
  • Perceptions About Health and Nutrition
  • More Than Half of Consumers Consider Themselves to Be in Excellent or Very Good Health
  • Figure 5-14 Self-Reported Health Status, 2021 (Percent of Consumers)
  • Beliefs About Sources of Weight Gain
  • Figure 5-15 Beliefs About the Most Likely Sources of Weight Gain, 2021 (Percent of Consumers)
  • Definition of “Healthy Food”
  • Figure 5-16 the Definition of “Healthy Food” According to Consumers, 2021 (Percent of Consumers)
  • Elements of “Healthy Eating Patterns”
  • Figure 5-17 Elements Seen as Part of a “Healthy Eating Pattern”, 2021 (Percent of Consumers)
  • Most Consumers Are Confident in Their Ability to Choose Healthy Foods
  • Figure 5-18 Consumer Confidence in and Ease of Choosing Healthy Foods, 2021 (Percent of Consumers)