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Malaysia Meat Market, By Type, By Product Type, By Distribution Channel Trend Analysis, Competitive Market Share & Forecast, 2017-2027

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  • 117 Pages
  • January 2022
  • Region: Malaysia
  • Blueweave Consulting & Research Pvt Ltd
  • ID: 5534309

Positive Signals for Malaysia Meat Market: Forecast to Grow at the CAGR of 4.1% in the Forecast Period

Malaysia meat market is growing at a high CAGR because of the increasing per capita income of the consumers. Moreover, the growing consumption of red meat in Malaysia is driving the growth of the market…

A recent study revealed that the Malaysia meat market was worth USD 2.14 billion in 2020. According to the study, the market is estimated to grow at a CAGR of 4.1%, earning revenue of around USD 2.83 billion by the end of 2027. Malaysia meat market is gaining significant traction because of the increasing per capita income of consumers. Moreover, the consumption of red meat, especially lamb, is witnessing a significant rise over the past few years. According to the South-East Asia regional manager of Meat and Livestock Australia (MLA), Valeska, Malaysia imports the vast majority of its red meat, roughly 80% beef and 95% lamb.

Home cooking is also thought to be driving the trend, which is fueling Malaysian consumers' appetite for meat. Moreover, the changing consumer preferences for hygienic, safe, and nutritious meat from animals, raised and processed in a stress-free environment, will also present lucrative growth opportunities in the Malaysian meat market in the forecast period. However, increasing environmental consciousness and a growing penetration of plant-based meat are anticipated to restrict the market growth.

Increasing Demand for Packaged Meat Products is Boosting the Malaysia Meat Market

Packaged meat products are gaining huge popularity among Malay consumers mainly because of their busy lifestyles, especially in urban regions. Another crucial factor boosting the sales of packaged meat products is its clear labeling of halal and non-halal products. Islam is the most professed religion in Malaysia with around 61.3% of the population following this religion. The religion strictly bans the consumption of non-halal food. Consequently, consumers are inclined towards packaged meat due to the halal certification of the products, which is favoring the overall market growth.

Increasing Import and Export Activities Propelling the Malaysia Meat Market Forward

In light of the increasing demand for meat production in the country, the Malaysian government is focusing on expanding imports and exports of meat within the country. Malaysia is Australia's second-largest mutton export market and a major supplier of live goats. As a result of the high protein content, goats and sheep are often consumed in Malaysia. In addition, the multicultural nature of Malaysia contributes to the demand for different types of meat, which influences imports and exports, propelling the Malaysia meat market's growth.

Malaysia Meat Market - By Distribution Channel

Based on distribution channels, the Malaysia meat market is segmented into on-trade and off-trade segments. The off-trade segment is further classified into supermarkets/hypermarkets, specialty stores, online stores, and others. The supermarket/hypermarkets segment accounted for the largest market share in 2020. There are around 334 hypermarkets and over 40 supermarket chains in Malaysia which is increasing the consumer’s accessibility to a wide range of meat products. However, the on-trade segment also covers a substantial share in the market because of the increasing demand for meat products in restaurants, hotels, and street-food vendors.

Impact of COVID-19 on Malaysia Meat Market

The growth of the Malaysia meat market came to a standstill due to the sudden outbreak of the COVID-19 pandemic. As the government-imposed strict lockdown to flatten the infection curve in the country, the distribution channels, such as supermarket/hypermarkets and wet markets, were either closed or operating at reduced times. Consequently, this restricted the consumer’s accessibility to meat products. Furthermore, the import and export activities were also restricted to prevent further casualties. As a result, the supply of meat products was hindered, incurring huge losses to the market players.

Malaysia Meat Market - Competitive Landscape

The leading players in the Malaysia meat market are Darabif Meat Company, Meat Factory Malaysia, The Food Company, Kharisma Vision, Borneo Seafoods, Felsers Rodl, KNA Resources, Yi Kim International Trading Sdn Bhd, Falak Group, Vasano Holdings Sdn Bhd, Mutiara Food Processing Sdn Bhd, and other prominent players.

The Malaysia meat market is highly fragmented due to the presence of several industry players and an increasing number of meat importers and exporters. The industry offers a wide range of products to meet consumers' needs and to increase their market penetration and sales. In addition, they focus on improving their distribution channels. Additionally, the adoption of market strategies such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Malaysia meat market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the Malaysia meat market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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Table of Contents

1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Key Market Segments
2. Research Methodology
2.1. Qualitative Research
2.2. Methodology
2.3. Regional Split of Primary & Secondary Research
2.4. Secondary Research
2.5. Primary Research
2.5.1. Breakdown of Primary Research Respondents, By Region
2.5.2. Breakdown of Primary Research Respondents, By Industry Participants
2.6. Market Size Estimation
2.7. Assumptions for the Study
2.8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
4.1. Value Chain Analysis
4.2. DROC Analysis
4.2.1. Market Drivers Increasing Disposable Income And Purchasing Power Flourishing Tourism Sector Of Malaysia
4.2.2. Market Restraints Negative Impact of The Meat Industry on Environment
4.2.3. Market Challenges Negative Impact of the COVID-19 Pandemic
4.2.4. Market Opportunity Increasing Demand for Packaged Meat Products Expanding Meat Import and Export Activities
4.3. Recent Developments
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Buyers
4.4.2. Bargaining Power of Suppliers
4.4.3. Intensity of Rivalry
4.4.4. Threat of New Entrants
4.4.5. Threat of Substitutes
5. Malaysia Meat Market Overview
5.1. Market Size & Forecast by Value, 2017-2027
5.2. Market Size and Forecast, By Segment
5.2.1. By Type Red Meat Beef Goat Lamb Pork Others Poultry Chicken Turkey Seafood Fish Crab Lobster Others
5.2.2. By Product Type Fresh Chilled Frozen
5.2.3. By Distribution Channel On-Trade Off-Trade Supermarkets/Hypermarkets Speciality Stores Online Stores Others
6. Competitive Landscape
6.1. List of Key Players and Their Offerings
6.2. Market Share Analysis (2020)
6.3. Competitive Benchmarking by Operating Parameters
7. Impact of COVID-19 on Malaysia Meat Market
8. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
8.1. Darabif Meat Company
8.2. Meat Factory Malaysia
8.3. The Food Company
8.4. Kharisma Vision
8.5. Borneo Seafoods
8.6. Felsers Rodl
8.7. KNA Resources
8.8. Yi Kim International Trading Sdn Bhd
8.9. Falak Group
8.10. Vasano Holdings Sdn Bhd
8.11. Mutiara Food Processing Sdn Bhd
8.12. Other Prominent Players
9. Key Strategic Recommendations
List of Figures
Figure 1: Malaysia Meat Market Segmentation
Figure 2: Malaysia Meat Market Value Chain Analysis,
Figure 3: Company Market Share Analysis, 2020
Figure 4: Malaysia Meat Market Size, By Value (USD Billion), 2017-2027
Figure 5: Malaysia Meat Market Share (%), By Type, By Value, 2017-2027
Figure 6: Malaysia Meat Market Share (%), By Product Type, By Value, 2017-2027
Figure 7: Malaysia Meat Market Share (%), By Distribution Channel, By Value, 2017-2027
List of Tables
Table 1: Malaysia Meat Market Size, By Type, By Value, 2017-2027
Table 2: Malaysia Meat Market Size, By Product Type, By Value (USD Billion), 2017-2027
Table 3: Malaysia Meat Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027
Table 4: Darabif Meat Company Financial Analysis
Table 5: Darabif Meat Company Business Overview
Table 6: Meat Factory Malaysia Financial Analysis
Table 7: Meat Factory Malaysia Business Overview
Table 8: The Food Company Financial Analysis
Table 9: The Food Company Business Overview
Table 10: Kharisma Vision Financial Analysis
Table 11: Kharisma Vision Business Overview
Table 12: Borneo Seafoods Financial Analysis
Table 13: Borneo Seafoods Business Overview
Table 14: Felsers Rodl Financial Analysis
Table 15: Felsers Rodl Business Overview
Table 16: KNA Resources Financial Analysis
Table 17: KNA Resources Business Overview
Table 18: Yi Kim International Trading Sdn Bhd Financial Analysis
Table 19: Yi Kim International Trading Sdn Bhd Business Overview
Table 20: Falak Group Financial Analysis
Table 21: Falak Group Business Overview
Table 22: Vasano Holdings Sdn Bhd Financial Analysis
Table 23: Vasano Holdings Sdn Bhd Business Overview
Table 24: Mutiara Food Processing Sdn Bhd Financial Analysis
Table 25: Mutiara Food Processing Sdn Bhd Business Overview