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Global Window Film Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast to 2028

  • ID: 5543172
  • Report
  • February 2022
  • Region: Global
  • 152 Pages
  • Insure Insights
The Window Film market is anticipated to grow with a CAGR of 4.6% over the forecast period of 2019-2028. Window film is a self-adhesive polyester film that is generally used to coat glass surfaces. These films help the existing glass used in automobiles, households, and commercial buildings to upgrade solar control, provide safety, and improve aesthetics. Since glass is designed to act as a barrier from exterior factors such as the wind, sunlight, rain, etc., and also provide a natural view of the outside world, it does protect from solar energy or sunlight, comprised of heat, light, and UV Rays. Almost 90% of the energy that hits the glass is transmitted through it. Therefore, to protect from these harmful rays, solar control window films are applied that nearly block around 80% of the solar radiation. The special dyes and applied nanotechnology within the film provide a barrier either by absorbing the energy or by blocking the radiations.

The window film market is anticipated to grow in the future owing to its growing demand for residential, commercial, and automotive uses. The rising urbanization has led to the growth of huge infrastructure across various regions which in turn fuels the global window market. Moreover, the improvement in housing facilities and the rising demand for protective automobiles could further contribute to the growth of the market.

Top Driver: Increasing Use of Window Film in Residential and Commercial Sectors to Fuel the Market Growth

Window films are widely used in various industries including automotive, aerospace, and marine vehicles. The aerospace industry is known to utilize these films to provide rigidity and strength to the windows to protect the interiors from high exposure to sunlight. Also, these films make it easy to clean the windows and enhance aesthetics to become presentable. Furthermore, the films are quite economical and lightweight which makes them an excellent choice for road vehicles and marine vehicles for protection purposes.

However, limited awareness about the films and guaranteed issues could be some factors that may restrain the market in the forecast period.

The Automotive Segment to Observe a Growth in the Market

Based on end-use the market is segmented into automotive, commercial, residential, marine, and others. The Automotive segment accounted for the largest market share owing to the growing use of automotive across the world for feasibility. Also, the rising demand to develop protected vehicles and avoid damages has been expected to be a major driver for the segment. Based on the product, the Window Film market is segmented into sun control, security and safety, privacy, and decorative. The sun control segment occupied a larger share in the market owing to the need for sun protection in almost every sector whether commercial or residential.

North America Occupied the Largest Market Share and Continues to Stay in the Lead

North America occupied the largest market share in the window film market owing to various factors such as the growing technological advancements, rising commercial and residential sectors, and the presence of key market players in the region. Europe is the second most active market but due to stringent lockdown rules in the COVID 19 pandemic, the market value has subsequently decreased in the region. Asia Pacific region is expected to grow at the highest CAGR owing to the huge population in the region and growing commercialization across regions like India and Japan.

Players to Focus on Expansions to Keep a Strong Presence in the Market

The global Window Film market is expected to grow with a significant CAGR due to the presence of various companies including Eastman Chemical Company, Saint-Gobain Performance Plastics Corporation, 3M, Toray Plastics, Johnson Window Films, Inc., Madico Inc., Hanita Coatings RCA Ltd., American Standard Window Film, Armolan Window Film, and Garware Sun control among others.

Eastman Chemical Company: Eastman Chemical is expanding its production processes in Germany in January 2020 as announced by the company. The manufacturing unit is going to be based in the region to fulfill the growing demands for laminating and paint-protected films.

Scope of the Report


By Product

  • Sun Control
  • Security & Safety
  • Privacy
  • Decorative

By Application

  • Automative
  • Commercial
  • Residential
  • Marine
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Key Reasons to Purchase this Report


1. It provides a technological development map over time to understand the growth rate of the industry.
2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.
3. It renders a definite analysis for changing competitive dynamics.
4. It builds a seven-year estimate based on how the market is predicted to grow

Chapter 1 Overview And Scope
1.1 Market Vision
1.1.1 Market Definition
1.1.2 Market Scope
1.2 Market Segmentation
Chapter 2 Our Research Practice
2.1 Our Research Methodology
2.2 Data Triangulation
2.3 Data Sources
2.4 Assumptions for the study
2.5 Approach Adopted
Chapter 3 Executive Summary
3.1 Market Snapshot
3.2 Regional Snapshot
3.3 Segment Summary
Chapter 4 Covid-19 Impact Analysis
4.1 Overview
4.2 Prevalence analysis
4.3 Key Factor Impact Analysis
Chapter 5 Global Window Film Market Forces
5.1 What’s Driving the Market
5.2 Porter’s Five Forces Analysis
5.2.1 Power of Suppliers
5.2.2 Threats From New Entrants
5.2.3 Power of Buyer
5.2.4 Threat From Substitute Product
5.2.5 Degree of Competition
Chapter 6 Global Window Film Market -Industry Snapshots
6.1 Overview
6.1.1 Global Window Film Market Value, 2019 - 2028, (US$ Bn)
6.2 Market Overview
6.2.1 Drivers Analysis
6.2.2 Restraint/Challenges analysis
6.2.3 Opportunity Analysis
6.3 Supply Chain/Value Chain Analysis
6.4 Market SWOT Analysis
Chapter 7 Global Window Film Market Analysis, by Product
7.1 Overview
7.2 Key Findings for Window Film Market- By Product
7.2.1 Window Film Market- Sun Control
7.2.2 Window Film Market- Security & Safety
7.2.3 Window Film Market- Privacy
7.2.4 Window Film Market- Decorative
Chapter 8 Global Window Film Market Analysis, by Application
8.1 Overview
8.2 Key Findings for Window Film Market- By Application
8.2.1 Window Film Market- Automative
8.2.2 Window Film Market- Commercial
8.2.3 Window Film Market- Residential
8.2.4 Window Film Market- Marine
8.2.5 Window Film Market- Others
Chapter 9 Window Film Market Analysis by Region
9.1 Key Findings for Window Film Market- By region
9.2 Overview
9.2.1 Global Window Film Market Analysis, By Product, 2019 - 2028
9.2.2 Global Window Film Market Analysis, By Application, 2019 - 2028
9.3 Window Film Market - North America
9.3.1 Overview
9.3.2 U.S.
9.3.3 Canada
9.3.4 Mexico
9.3.5 North America Market, By Product
9.3.6 North America Market, By Application
9.4 Window Film Market - Europe
9.4.1 Overview
9.4.2 Germany
9.4.3 United Kingdom
9.4.4 France
9.4.5 Italy
9.4.6 Rest Of Europe
9.4.7 Europe Market, By Product
9.4.8 Europe Market, By Application
9.5 Window Film Market - Asia Pacific
9.5.1 Overview
9.5.2 China
9.5.3 Japan
9.5.4 India
9.5.5 Rest of APAC
9.5.6 Asia Pacific Market, By Product
9.5.7 Asia Pacific Market, By Application
9.6 Window Film Market - LAMEA
9.6.1 Overview
9.6.2 Middle East & Africa (MEA)
9.6.3 Latin America
9.6.4 Rest Of World
9.6.5 Latin America, Middle East and Africa Market, By Product
9.6.6 Latin America, Middle East and Africa Market, By Application
Chapter 10 Market Competition Analysis
10.1 Market Share/Positioning Analysis
10.1.1 Market Positioning of Key Vendors, 2019
10.1.2 Key Strategies Adopted by the Leading Players
10.1.3 Recent Developments
Chapter 11 Company Profiles- Snapshot
11.1 Eastman Chemical Company
11.1.1 Business Fundamentals
11.1.2 Financial Snapshots
11.1.3 Product Portfolio
11.1.4 Recent Developments
11.2 Saint-Gobain Performance Plastics Corporation
11.3 3M
11.4 Toray Plastics
11.5 Johnson Window Films, Inc.
11.6 Madico Inc.
11.7 Hanita Coatings RCA Ltd.
11.8 American Standard Window Film
11.9 Armolan Window Film
11.10 Garware Sun control
*More than 10 Companies are profiled in this Research Report*
*Financials would be provided on a best efforts basis for private companies
Chapter 12 Appendix

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