Global Virtual Production Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Virtual Production Market is estimated to be USD 3.32 Bn in 2023 and is expected to reach USD 7.48 Bn by 2028 growing at a CAGR of 17.63%

Market Dynamics

Key factors that drive the market are the increasing demand for visual effects in (VFX) to make it more accurate and exciting for watchers. There is a surge in demand for virtual production in commercial ads, likely to drive the market. Nowadays, due to lockdowns like situations, people are more attracted to web series that contain visual effects and three-dimensional graphic environments that encourage video-makers to implement virtual production technology in their content. The augmented acceptance of the LED video walls technology increases the execution of virtual production through the entertainment and media segment. Gaming is evolving day by day; game manufacturers use virtual displays to make it accurate and effective for players. Advancement in technology and its integration in virtual production create new opportunities for this market. However, some factors are hindering the market growth as the Lack of untrained professionals. Challenges that come in this market are high implementation cost, which requires money for using it.

Market Segmentation

• The Global Virtual Production Market is segmented further based on Component, Type, End-User, and Geography.
• By Component Type, the market is classified as Hardware, Software, and Services.
• By Type, the market is classified as Pre-production, Production, and Post-production.
• By End User Type, the market is classified as Movies, Commercial Ads, online videos, TV series.
• By Geography, America is projected to lead the market.

Recent Developments

• AVATOUR employed virtual reality technology to transport users to a remote location in real-time, providing a new and adequate substitute for travel. The Insta360 builds 360-degree cameras for AVATOUR. - March 2020

HumanEyes Technologies introduced a New Cloud-Based Suite. HumanEyes Cloud-based Suite utilizes high-performance Edge computing resources to ease and streamline the Capture-Create-Share VR workflow. - January 2020

Company Profiles

Some of the companies covered in this report are 360Rize, INSTA 360, Boris FX, Epic Games, Inc, Humaneyes Technologies, Adobe Inc., Autodesk, Inc., NVIDIA Corporation, HTC Corporation (VIVE), MO-SYS ENGINEERING LTD, Brompton Technology Ltd, ROE Visual, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Virtual Production Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
• The report also contains the competitive analysis using Competitive Quadrant, the proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market