Global Mezcal Market (2021-2026) by Type, Product, Distribution Channel, Concentrate, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

The Global Mezcal Market is estimated to be USD 458.17 Mn in 2021 and is expected to reach USD 1,256.68 Mn by 2026, growing at a CAGR of 22.36%.

Market Dynamics

Key factors such as increasing demand for premium and super-premium drinks and increasing consumer spending power are boosting the market's growth. Also, the growth in the number of craft distilleries positively impacts market growth. Also, the development of new mezcal crafts considering the evolving consumer tastes and preferences is likely to create opportunities for the market.

However, factors such as are high price of mezcal along with new regulations for mezcal producers are likely to restrain the market growth.

Market Segmentation

• The Global Mezcal Market is segmented further based on Type, Product, Distribution Channel, Concentrate, and Geography.
• By Type, the market is classified as Agave and Blends.
• By Product, the market is classified as Mezcal Anejo, Mezcal Joven, and Mezcal Reposado.
• By Concentrate, the market is classified as Mix Tequila and 100%. Tequila.
• By Distribution Channel, the market is classified as Horeca, Specialty Stores, Supermarkets and Hypermarkets, and Online.
• By Geography, America is projected to lead the market.

Recent Developments

1. Pernod Ricard has collaborated with super-premium mezcal brand Ojo de Tigre to provide batch-crafted artisanal mezcal. - 17th July 2020
2. Diageo has acquired Pierde Almas, a mezcal brand, while it is looking forward to developing the mezcal category in Mexico and worldwide.- 3rd May 2018

Company Profiles

Some of the key companies covered in the report are El Silencio, Mezcal Vago, Pernod Ricard, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo, Wahaka, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Mezcal Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market