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Global Mezcal Market (2021-2026) by Type, Product, Distribution Channel, Concentrate, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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  • 177 Pages
  • January 2022
  • Region: Global
  • Infogence Global Research
  • ID: 5544211
The Global Mezcal Market is estimated to be USD 458.17 Mn in 2021 and is expected to reach USD 1,256.68 Mn by 2026, growing at a CAGR of 22.36%.

Market Dynamics

Key factors such as increasing demand for premium and super-premium drinks and increasing consumer spending power are boosting the market's growth. Also, the growth in the number of craft distilleries positively impacts market growth. Also, the development of new mezcal crafts considering the evolving consumer tastes and preferences is likely to create opportunities for the market.

However, factors such as are high price of mezcal along with new regulations for mezcal producers are likely to restrain the market growth.

Market Segmentation

  • The Global Mezcal Market is segmented further based on Type, Product, Distribution Channel, Concentrate, and Geography.
  • By Type, the market is classified as Agave and Blends.
  • By Product, the market is classified as Mezcal Anejo, Mezcal Joven, and Mezcal Reposado.
  • By Concentrate, the market is classified as Mix Tequila and 100%. Tequila.
  • By Distribution Channel, the market is classified as Horeca, Specialty Stores, Supermarkets and Hypermarkets, and Online.
  • By Geography, America is projected to lead the market.

Recent Developments

1. Pernod Ricard has collaborated with super-premium mezcal brand Ojo de Tigre to provide batch-crafted artisanal mezcal. - 17th July 2020
2. Diageo has acquired Pierde Almas, a mezcal brand, while it is looking forward to developing the mezcal category in Mexico and worldwide.- 3rd May 2018

Company Profiles

Some of the key companies covered in the report are El Silencio, Mezcal Vago, Pernod Ricard, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo, Wahaka, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Mezcal Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the Global Mezcal Market

What is the estimated value of the Global Mezcal Market?

The Global Mezcal Market was estimated to be valued at $458.17 Million in 2021.

What is the growth rate of the Global Mezcal Market?

The growth rate of the Global Mezcal Market is 22.4%, with an estimated value of $1256.68 Million by 2026.

What is the forecasted size of the Global Mezcal Market?

The Global Mezcal Market is estimated to be worth $1256.68 Million by 2026.

Who are the key companies in the Global Mezcal Market?

Key companies in the Global Mezcal Market include Bacardi Limited., Brown, Forman, Craft Distillers, Del Maguey, Destileria Tlacolula, Diageo, Don Julio (Diageo) and Familia Camarena Tequila.

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Increasing Demand for Premium and Super-Premium Spirits
4.1.2 Growth in Consumer Spending
4.1.3 Growth in Craft Distilleries Across the World
4.2 Restraints
4.2.1 Premium Prices
4.2.2 Regulatory Process
4.3 Opportunities
4.3.1 Development of New Mezcal Crafts
4.3.2 Evolving Tastes and Consumer Preferences
4.3.3 Untapped Markets
4.4 Challenges
4.4.1 Inefficient Disposal of Solid and Liquid Waste During Mezcal Production
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Mezcal Market, By Type
6.1 Introduction
6.2 Agave
6.3 Blends
7 Global Mezcal Market, By Product
7.1 Introduction
7.2 Mezcal Joven
7.3 Mezcal Reposado
7.4 Mezcal Anejo
7.5 Others
8 Global Mezcal Market, By Concentrate
8.1 Introduction
8.2 Mix Tequila
8.3 100% Tequila
9 Global Mezcal Market, By Distribution Channel
9.1 Introduction
9.2 HoReCa
9.3 Specialty Stores
9.4 Hypermarkets & Supermarkets
9.5 Online
10 Global Mezcal Market, By Geography
10.1 Introduction
10.2 America
10.2.1 Argentina
10.2.2 Brazil
10.2.3 Canada
10.2.4 Chile
10.2.5 Colombia
10.2.6 Mexico
10.2.7 Peru
10.2.8 United States
10.2.9 Rest of Americas
10.3 Europe
10.3.1 Austria
10.3.2 Belgium
10.3.3 Denmark
10.3.4 Finland
10.3.5 France
10.3.6 Germany
10.3.7 Italy
10.3.8 Netherlands
10.3.9 Norway
10.3.10 Poland
10.3.11 Russia
10.3.12 Spain
10.3.13 Sweden
10.3.14 Switzerland
10.3.15 United Kingdom
10.3.16 Rest of Europe
10.4 Middle East and Africa
10.4.1 Egypt
10.4.2 Israel
10.4.3 Qatar
10.4.4 Saudi Arabia
10.4.5 South Africa
10.4.6 United Arab Emirates
10.4.7 Rest of MEA
10.5 Asia-Pacific
10.5.1 Australia
10.5.2 Bangladesh
10.5.3 China
10.5.4 India
10.5.5 Indonesia
10.5.6 Japan
10.5.7 Malaysia
10.5.8 Philippines
10.5.9 Singapore
10.5.10 South Korea
10.5.11 Sri Lanka
10.5.12 Thailand
10.5.13 Taiwan
10.5.14 Rest of Asia-Pacific
11 Competitive Landscape
11.1 Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements
12 Company Profiles
12.1 Bacardi Limited.
12.2 Brown-Forman
12.3 Craft Distillers
12.4 Del Maguey
12.5 Destileria Tlacolula
12.6 Diageo
12.7 Don Julio (Diageo)
12.8 EI Silencio
12.9 Familia Camarena Tequila
12.10 Fidencio Mezcal
12.11 Ilegal Mezcal
12.12 Los Danzantes
12.13 Mezcal Amores
12.14 Mezcal Vago
12.15 Mezcalgulroo
12.16 Pensador Mezcal
12.17 Pernod Ricard
12.18 Rey Campero
12.19 Rey Campero
12.20 Sauza Tequila Import Company
12.21 Sombra Mezcal
12.22 Wahaka
12.23 William Grant & Sons
13 Appendix
13.1 Questionnaire

Companies Mentioned

  • Bacardi Limited.
  • Brown-Forman
  • Craft Distillers
  • Del Maguey
  • Destileria Tlacolula
  • Diageo
  • Don Julio (Diageo)
  • EI Silencio
  • Familia Camarena Tequila
  • Fidencio Mezcal
  • Ilegal Mezcal
  • Los Danzantes
  • Mezcal Amores
  • Mezcal Vago
  • Mezcalgulroo
  • Pensador Mezcal
  • Pernod Ricard
  • Rey Campero
  • Rey Campero
  • Sauza Tequila Import Company
  • Sombra Mezcal
  • Wahaka
  • William Grant & Sons