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Rtds/High-Strength Premixes in China

  • ID: 555664
  • Report
  • Region: China
  • 22 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • COFCO Wines & Spirits Co
  • Harbin Brewery Group Ltd
  • Tsingtao Brewery Co Ltd
  • MORE
With most RTDs/high-strength premixes lacking product innovation and differentiation, the homogeneous marketing strategies using endorsements by young celebrities have worn thin on consumers and led to declining interest in these products. With the post-1990s generation becoming even more health conscious, the negative perception of RTDs/high-strength premixes, which contain high levels of artificial colourings and flavours, has become a major competitive disadvantage.

The publisher's RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • COFCO Wines & Spirits Co
  • Harbin Brewery Group Ltd
  • Tsingtao Brewery Co Ltd
  • MORE
RTDS/HIGH-STRENGTH PREMIXES IN CHINA

Headlines
Prospects
Sales Continue To Decline With Consumers Burnt Out After Over-marketing
Industry Standardisation To Ensure Product Quality and Drive Future Development
Competitive Landscape
Rio Attracts First-time Drinkers With New Low Alcohol Products
Mixx Tail Withdraws As Rapidly As It Rose
Traditional Local Spirit Manufacturers Enter

Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Executive Summary
Signs of Recovery
Off-trade Unit Prices Continue To Rise
Market Concentration Continues To Intensify
Off-trade Volume Growth Surpasses That of On-trade Channels
Stagnant Outlook for Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 2 Key New Product Developments 2017
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • COFCO Wines & Spirits Co
  • Harbin Brewery Group Ltd
  • Tsingtao Brewery Co Ltd
  • MORE
Rising Incomes and Growing Sophistication Boosts Sales
Alcoholic drinks achieved striking growth in 2006. Continuous growth in the economy resulted in consumers eating out and socialising with friends in nightclubs and bars with greater frequency, resulting in strong growth for on-trade sales. Meanwhile, off-trade sales were boosted by a rise in the gifting of premium alcoholic drinks, particularly foreign spirits, still red wine and Chinese herbal spirits, and by an increase in entertaining friends at home. Players responded to growing demand for premium alcoholic drinks by shifting their focus upmarket and encouraging consumers to trade up from economy to standard lager and to higher-quality wine and spirits.

Niche Products See Strong Growth
Cider/perry and RTDs/high-strength premixes saw the strongest growth in 2006. Cider/perry was boosted by domestic players’ growth, with players such as Yantai Changyu Group positioning cider as sparkling apple wine and making these products available in supermarkets/hypermarkets. Previously, cider/perry had been dominated by on-trade sales of expensive imports. Spirit-based RTDs meanwhile saw growing interest from fashionable young adults in the on-trade. However, both these product areas remained niche, with growth also due to a low sales base. Sales largely remain limited to major cities and, in the case of RTDs/high-strength premixes, the ontrade.

Beer Players Expand at the Top
Alcoholic drinks is led by strong beer companies, with China Resources Enterprise, Tsingtao and Beijing Yanjing in the lead in 2005. These players focused on expansion during the review period and the late-1990s, acquiring numerous regional players in order to expand their presence across the country. Domestic players dominate across alcoholic drinks, with most foreign players lacking the access to distribution and production that is required to build a national presence.
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Beijing Yanjing Brewery Co Ltd
COFCO Wines & Spirits Co
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd
Harbin Brewery Group Ltd
Henan Jinxing Brewery Group
Sichuan Yibin Wuliangye Distillery Co Ltd
Tsingtao Brewery Co Ltd
Yantai Changyu Group Co Ltd
China Resources Enterprise Co Ltd
Note: Product cover images may vary from those shown
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