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Rtds/High-Strength Premixes in the US

  • ID: 555682
  • Report
  • Region: United States
  • 26 Pages
  • Euromonitor International
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While spirit-based RTDs recorded decline over the first part of the review period, in 2016 and 2017 it reversed its trajectory and posted growth due to the popularity of ready-to drink cocktails with an ABV of less than 15%. Similar to the manner in which hard sodas have tapped into consumers’ taste for nostalgia, ready-to-drink cocktails based on classic cocktail recipes attract consumers who would prefer not to mix the cocktail themselves.

The publisher's RTDs/High-Strength Premixes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RTDS/HIGH-STRENGTH PREMIXES IN THE US

Headlines
Prospects
Classics Breathe New Life Into Spirit-based Rtds
Rtds Aim To Be Seen As A Healthy Indulgence
Wine-based Rtds on the Decline
Competitive Landscape
Diageo Experiences Renewed Rtd Success
Twisted Tea Innovates To Stand Out

Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Executive Summary
Spirits and Wine Drive Growth
Cider/perry Plummets
Acquisitions Add Dynamism To Alcoholic Drinks
Specialists Reign While Hypermarkets Gain Ground
Spirits and Wine Will Lead Growth in An Otherwise Stagnant Market
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2013-2017
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2017/2018
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
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Premium Brands Find Success
Premium brands continue to show strong growth across beer, wine and spirits, as consumers prove willing to trade up for higher quality. Manufacturers are increasingly taking steps to educate consumers on the alcohol production process and the differences in quality, in an effort to make premium-priced brands more appealing. Many categories such as vodka, tequila, and still wines have seen further segmentation into super-premium brands, carrying with them greater status. The higher prices and often-limited production runs of super-premium brands add to their exclusivity. They are also connected to on-trade events at popular clubs and bars in major cities and associated with celebrities. On-trade establishments are using signature cocktails to stand out and there is growing demand among consumers to discover and be seen with the latest premium brands.

Beer Sales Rebound
After a slight decline in volume sales in 2005, beer once again showed an increase in 2006, helped primarily by the increasing popularity of premium lager and light beers. During the review period beer struggled to capture the attention of younger consumers, many of whom were instead drawn to the choices and versatility offered by spirits. Beers with well-established names and traditions do not hold as much appeal for consumers wishing to try something new. In response brewers have expanded distribution of imports and domestic craft beers, often launching brands in specific cities or targeting particular ethnic groups.

Wine and Spirits Hold Greater Appeal
Wine and spirits sales growth continues to be driven by successful appeals to a younger generation. Younger consumers just forming their brand preferences are particularly attracted to imported "critter" wine labels, smaller portable single-serve wine sizes, and cheaper labels with irreverent names that break from the refined image of traditional winemaking. Spirits brands attract young consumers with steady expansion into new flavoured varieties, and their flexibility as mixers with energy drinks or in popular cocktails like the mojito. The greater array of choices available within wine and spirits at every price level continues to help these categories win greater favour at the expense of beer.
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