+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Online Microtransaction Global Market Report 2024

  • PDF Icon

    Report

  • 175 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5735105
The online microtransaction market size has grown rapidly in recent years. It will grow from $73.27 billion in 2023 to $80.88 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historical period can be attributed to the expansion of the gaming industry, the digitalization of entertainment, the adoption of the free-to-play model, the popularity of virtual goods and cosmetics, and the proliferation of mobile gaming.

The online microtransaction market size is expected to see rapid growth in the next few years. It will grow to $121.18 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to the expansion of the digital economy, the continued dominance of the free-to-play model, the integration of live streaming and esports, the utilization of blockchain and digital assets, and the incorporation of personalized and social interaction features. Major trends in the forecast period include cross-platform monetization, integration of blockchain and cryptocurrency, the emergence of social commerce and virtual marketplaces, offerings focused on personalization and customization, and increased regulatory scrutiny with a focus on consumer protections.

The anticipated growth in the online microtransactions market is expected to be driven by the increasing prevalence of in-app purchases in mobile apps. In-app purchases (IAP) allow users to buy digital goods, content, or features within mobile apps or software, particularly in free or freemium apps. This integration of in-app purchases is such as ly to fuel online microtransactions by providing users with a convenient and accessible means of acquiring digital items and content, thereby contributing to enhanced revenue in the online microtransactions market. For instance, as of July 2023, Business of Apps reported that approximately 50% of non-gaming apps and 79% of gaming apps use the in-app purchase strategy. In Q1 2021, Google Play generated $36.7 billion in sales, while the Apple App Store recorded $31.8 billion in sales, with expectations to reach nearly $200 billion by 2025. Therefore, the increasing feature of in-app purchases in mobile apps is poised to drive the growth of the online microtransactions market in the forecast period.

The substantial expansion of the gaming industry is set to play a pivotal role in propelling the development of the online microtransactions market. Online microtransactions involve real money transactions to access in-game currency or virtual items, enhancing the gaming experience for players. According to a 2019 report by Ernst & Young Global Limited, the global games market is projected to reach $196.0 billion by the end of 2022, growing at a CAGR of 10.0%. In January 2022, the Entertainment Software Association reported that total consumer spending on video games in the United States reached $60.4 billion in 2021, marking an 8% increase from the previous year. Spending on content increased by 7% to $51.7 billion in 2021, while hardware saw a 14% increase, reaching $6.1 billion. Accessories spending by consumers increased by 2% to $2.7 billion. Therefore, the growth of the gaming and video gaming industry is expected to drive revenues for the online microtransaction market in the foreseeable future.

The projected growth of the online microtransactions market may face limitations due to stringent regulations imposed on microtransactions during the forecast period. For example, in July 2022, the UK government highlighted concerns about the potential harm associated with loot boxes in video games. The Department for Digital, Culture, Media & Sport (DCMS) issued a call for information in September 2020, seeking input on this matter in conjunction with an examination of the Gambling Act. Evidence was gathered from various sources in response to the call for evidence. Consequently, strict regulations imposed by the government to set limits on transactions may adversely impact the growth of the online microtransactions market over the forecast period.

Major companies are introducing innovative gaming technology, such as Champions Tactics. Developed by Ubisoft Entertainment, a France-based video game publisher, Champions Tactics is the first game from the company to utilize blockchain technology. Launched in June 2023, this blockchain-based technology enhances online gaming by improving security, enabling true ownership of in-game assets through NFTs, ensuring transparency, facilitating interoperability, automating processes with smart contracts, and promoting decentralization. These advancements allow players to influence game development and governance.

A notable trend in the online microtransactions market is the adoption of new loot box policies by major companies to align with the guidelines of the U.S. game industry trade group, the Entertainment Software Association. Companies such as Microsoft, Nintendo, and Sony are planning to implement new policies by the end of 2020. This trend reflects a commitment to transparency and disclosure in loot box mechanics, shaping the growth trajectory of the online microtransactions market.

In June 2022, iCandy Group, an Australia-based online game developer, acquired Flying Sheep Studios for $2.1 million. This acquisition positions iCandy Group to enter the European market and become a global AAA metaverse gaming powerhouse. Flying Sheep Studios, an independent gaming studio based in Germany, specializes in creating web-based games with fluid 3D graphics that rival native applications. These games, featuring in-app purchases generating microtransactions, require no downloads or installations.

Major companies operating in the online microtransaction market report are Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment PLC, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc. The Asia-Pacific was the largest region in the online microtransaction market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Online microtransactions encompass various types, including in-game currencies, random chance purchases, in-game items, and expiration. In-game purchases involve players buying items or points to enhance their characters or improve the overall gaming experience within a virtual world. These transactions operate under different models such as the prepay model, postpay model, and others. Online microtransactions are prevalent across various platforms, including mobile devices, consoles, and PCs.

The online microtransaction market research report is one of a series of new reports that provides online microtransaction market statistics, including online microtransaction industry global market size, regional shares, competitors with an online microtransaction market share, detailed online microtransaction market segments, market trends and opportunities, and any further data you may need to thrive in the online microtransaction industry. This online microtransaction market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the online microtransaction market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online microtransaction market includes revenues earned by entities by providing in-game virtual goods. Microtransactions often appear in free-to-play games that do not have any cost for downloading the game and only include the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game. In-game purchases are items or points a player purchases for use within a virtual world to improve a character or enhance the playing experience. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary2. Online Microtransaction Market Characteristics3. Online Microtransaction Market Trends and Strategies
4. Online Microtransaction Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Online Microtransaction Market Size and Growth
5.1. Global Online Microtransaction Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Online Microtransaction Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Online Microtransaction Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Online Microtransaction Market Segmentation
6.1. Global Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • in-Game Currencies
  • Random Chance Purchases
  • in-Game Items
  • Expiration
6.2. Global Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile
  • Console
  • PC
6.3. Global Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Prepay Model
  • Postpay Model
  • Other Models
7. Online Microtransaction Market Regional and Country Analysis
7.1. Global Online Microtransaction Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Online Microtransaction Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Online Microtransaction Market
8.1. Asia-Pacific Online Microtransaction Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Online Microtransaction Market
9.1. China Online Microtransaction Market Overview
9.2. China Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Online Microtransaction Market
10.1. India Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Online Microtransaction Market
11.1. Japan Online Microtransaction Market Overview
11.2. Japan Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Online Microtransaction Market
12.1. Australia Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Online Microtransaction Market
13.1. Indonesia Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Online Microtransaction Market
14.1. South Korea Online Microtransaction Market Overview
14.2. South Korea Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Online Microtransaction Market
15.1. Western Europe Online Microtransaction Market Overview
15.2. Western Europe Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Online Microtransaction Market
16.1. UK Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Online Microtransaction Market
17.1. Germany Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Online Microtransaction Market
18.1. France Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Online Microtransaction Market
19.1. Italy Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Online Microtransaction Market
20.1. Spain Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Online Microtransaction Market
21.1. Eastern Europe Online Microtransaction Market Overview
21.2. Eastern Europe Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Online Microtransaction Market
22.1. Russia Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Online Microtransaction Market
23.1. North America Online Microtransaction Market Overview
23.2. North America Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Online Microtransaction Market
24.1. USA Online Microtransaction Market Overview
24.2. USA Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Online Microtransaction Market
25.1. Canada Online Microtransaction Market Overview
25.2. Canada Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Online Microtransaction Market
26.1. South America Online Microtransaction Market Overview
26.2. South America Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Online Microtransaction Market
27.1. Brazil Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Online Microtransaction Market
28.1. Middle East Online Microtransaction Market Overview
28.2. Middle East Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Online Microtransaction Market
29.1. Africa Online Microtransaction Market Overview
29.2. Africa Online Microtransaction Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Online Microtransaction Market, Segmentation by Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Online Microtransaction Market, Segmentation by Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Online Microtransaction Market Competitive Landscape and Company Profiles
30.1. Online Microtransaction Market Competitive Landscape
30.2. Online Microtransaction Market Company Profiles
30.2.1. Microsoft Corporation
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. The Walt Disney Company
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Tencent Holdings Limited
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Sega Sammy Holdings Inc.
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Sony Interactive Entertainment LLC
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Online Microtransaction Market Other Major and Innovative Companies
31.1. NetEase Inc.
31.2. Valve Corporation
31.3. Activision Blizzard Inc.
31.4. Bandai Namco Entertainment Inc.
31.5. Electronic Arts Inc.
31.6. CyberAgent Inc.
31.7. Take-Two Interactive Software Inc.
31.8. Square Enix Holdings Co. Ltd.
31.9. Zynga Inc.
31.10. Nexon Co. Ltd.
31.11. King Digital Entertainment plc
31.12. Konami Holdings Corporation
31.13. NCSoft Corporation
31.14. Supercell Oy
31.15. Ubisoft Entertainment S.A.
32. Global Online Microtransaction Market Competitive Benchmarking33. Global Online Microtransaction Market Competitive Dashboard34. Key Mergers and Acquisitions in the Online Microtransaction Market
35. Online Microtransaction Market Future Outlook and Potential Analysis
35.1 Online Microtransaction Market in 2028 - Countries Offering Most New Opportunities
35.2 Online Microtransaction Market in 2028 - Segments Offering Most New Opportunities
35.3 Online Microtransaction Market in 2028 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Online Microtransaction Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online microtransaction market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for online microtransaction? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Type: In-Game Currencies; Random Chance Purchases; In-Game Items; Expiration
2) By Device: Mobile; Console; PC
3) By Model: Prepay Model; Postpay Model; Other Models

Key Companies Mentioned: Microsoft Corporation; The Walt Disney Company; Tencent Holdings Limited; Sega Sammy Holdings Inc.; Sony Interactive Entertainment LLC

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Microsoft Corporation
  • The Walt Disney Company
  • Tencent Holdings Limited
  • Sega Sammy Holdings Inc.
  • Sony Interactive Entertainment LLC
  • NetEase Inc.
  • Valve Corporation
  • Activision Blizzard Inc.
  • Bandai Namco Entertainment Inc.
  • Electronic Arts Inc.
  • CyberAgent Inc.
  • Take-Two Interactive Software Inc.
  • Square Enix Holdings Co. Ltd.
  • Zynga Inc.
  • Nexon Co. Ltd.
  • King Digital Entertainment plc
  • Konami Holdings Corporation
  • NCSoft Corporation
  • Supercell Oy
  • Ubisoft Entertainment S.A.
  • Riot Games Inc.
  • Smilegate Holdings Inc.
  • Wargaming Public Co. Ltd.
  • Capcom Co. Ltd.
  • GungHo Online Entertainment Inc.
  • Glu Mobile Inc.
  • Niantic Inc.
  • Machine Zone Inc.
  • Kabam Inc.
  • Gameforge 4D GmbH
  • Rovio Entertainment Corporation
  • Miniclip SA
  • Playtika Holding Corp.
  • Big Fish Games Inc.
  • GREE Inc.
  • DeNA Co. Ltd.
  • Com2uS Corp.
  • Jam City Inc.
  • Scopely Inc.

Methodology

Loading
LOADING...

Table Information