Water Purifiers Global Market Report 2024

The water purifiers market size has grown strongly in recent years. It will grow from $32.47 billion in 2023 to $34.84 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The expansion observed in the historical period can be attributed to various factors, including increasing health awareness, technological advancements in water purifiers, economic growth in emerging markets, a rise in disposable income, growing population, growing urbanization, and government initiatives for ensuring access to pure water.

The water purifiers market size is expected to see strong growth in the next few years. It will grow to $47.23 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the forecast period can be attributed to factors such as the scarcity of safe water, increasing awareness of water-borne diseases, and rising levels of water pollution. Major trends in the forecast period include investments in developing Internet of Things (IoT)-enabled water purifiers to align with changing consumer trends and increase revenues, manufacturing solar-powered water purifiers to reduce environmental footprints, developing customizable water purifiers to meet growing consumer preferences and enhance revenues, collaboration or partnerships with other companies to offer innovative products or post-purchase services, and implementing merger and acquisition (M&A) growth strategies to expand customer bases and geographic markets.

The water purifier market is witnessing growth due to the increasing scarcity of safe water. The United States National Ocean Service reports that only 3.0% of the Earth's water is freshwater, with the rest being saltwater or in other forms. Factors such as industrialization, urbanization, and population growth contribute to water contamination, leading to a crisis in safe water availability. Harmful contaminants, such as disinfection by-products, solvents, pesticides, and arsenic, further exacerbate the situation. In the US, over 80,000 miles of rivers and streams are impaired due to nutrient pollution, emphasizing the need for water purification. As water sources deplete, the demand for water purifiers is expected to rise to address the growing scarcity of safe water.

The global population's continuous growth is anticipated to drive the water purifier market. Factors such as birth rates, reduced infant mortality, migration, and societal and economic factors contribute to population growth. The rising population increases the demand for clean drinking water, necessitating the widespread adoption of water purification solutions. According to the United Nations Conference on Trade and Development, the global population surpassed 8 billion in November 2022, and projections suggest it will reach nearly 10 billion by 2050. This ongoing population growth is expected to contribute significantly to the continued expansion of the water purifier market.

An emerging trend in the water purifiers market is the increased usage of Internet of Things (IoT)-enabled water purifiers. IoT involves interconnected physical components accessible through the internet for data collection and exchange. In water purifiers, IoT is utilized to provide information on water quality, filter life, total dissolved solids levels, and service support. For example, Xiaomi launched the Mi Smart Purifier, an IoT-enabled water purifier that can be linked to the Xiaomi Home app, offering real-time data on total dissolved solids and remaining filter life. The integration of IoT technology is anticipated to be a significant trend in the water purifiers market.

Major companies in the water purifier market are introducing innovative products such as home-use water purification systems to gain a competitive edge. Pureit, launched by Unilever, employs anti-scaling substances, reverse osmosis, and carbon filters to provide cleaner water. Unilever's Pureit, with its DURAVita filtration technology, utilizes three main filters for five layers of filtration, reducing germs, bacteria, and eliminating over 90% of total dissolved solids (TDS) and 99% of specific heavy metals.

In April 2023, Quench, a US-based provider of bottle-free filtered drinking water solutions, acquired AquaLine Pure Water Services to strengthen its position in the point-of-use water filtration industry. AquaLine Pure Water Services, a US-based company, provides professional pure water services to residential, commercial, and industrial sectors.

Major companies operating in the water purifiers market report are LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V., Whirlpool Corporation, The 3M Company, Brita, Culligan International Company, Kent RO, Xiaomi, Livpure, Midea Group, Shenzhen Angel Drinking Water Equipment Co. Ltd., Litree Purifying Technology Co. Ltd., Origin Water, Veolia UK, Suez Water Purification Systems Ltd., Luberon Water Technologies, Pure Aqua Inc., Carbo Tech, Aquaphor, Ecosoft, Barrier Water Filters, Petros Water, Ekodar, EuroClean, Kinetico Water Systems, Aquatech, A.O. Smith Corporation, GE Appliances, Salher, Genesis Water Technologies, Kent, Aqua Care, Aquaguard.

Asia-Pacific was the largest region in the water purifiers market in 2023. North America was the second-largest region in the global water purifiers market share. The regions covered in the water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water purifiers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The main technology types of water purifiers include RO (Reverse Osmosis) water purifiers, UV (Ultraviolet) water purifiers, and gravity-based water purifiers. A UV water purifier employs a germicidal ultraviolet wavelength to kill bacteria, viruses, and cysts (such as Cryptosporidium and Giardia). UV radiation with a wavelength of 254 nm disrupts the DNA of pathogenic microorganisms, preventing them from reproducing and, thus, ensuring that bacteria cannot spread diseases through drinking water. Various water purifier devices include wall-mounted, countertop, tabletop, faucet-mounted, and under-the-sink (UTS) models, categorized into portable and non-portable water purifiers. These products are distributed through retail stores, direct sales, and online distribution channels, catering to industrial, commercial, and household end-users.

The water purifiers market research report is one of a series of new reports that provides water purifiers market statistics, including water purifiers industry global market size, regional shares, competitors with a water purifiers market share, detailed water purifiers market segments, market trends and opportunities, and any further data you may need to thrive in the water purifiers industry. This water purifiers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The water purifiers market consists of sales of reverse osmosis (RO) water purifiers, ultraviolet water purifiers, gravity-based water purifiers, and other water purifiers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.