Increase in Demand for Cut Flowers for Decorative Purposes Driving US Cut Flowers Market
According to the latest market study, titled 'US Cut Flowers Market Forecast to 2028 - COVID-19 Impact and Analysis - by Flower Type (Rose, Carnation, Lilium, Chrysanthemum & Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Florists, Online Retail, and Others),' the market is expected to grow from US$ 9,206.39 million in 2021 to US$ 12,771.94 million by 2028. It is expected to grow at a CAGR of 4.8% from 2021 to 2028. The report highlights key factors driving the US cut flowers market and focuses on prominent players and their progress in the market.
Cut flowers are flowers or buds separated and cut from their bearing plant. These flowers are mostly used for decorative and gifting purposes during special occasions, such as anniversaries, birthdays, and other events.
The increase in demand for cut flowers for decorative purposes in the US is one of the factors driving the market. Fresh cut flowers are mostly used for decorative purposes, including vase arrangements and bouquets at formal events, decorations at weddings and funerals, gifts on occasions, in times of illness, on holidays, such as Christmas and Easter, and as informal displays to beautify homes and public places.
According to the Consumer Expenditure Survey conducted by the US Bureau of Labor Statistics, interior home decoration is one of the major reasons behind the high consumption of cut flowers in the US. The increased emphasis on interior decoration and providing an aesthetic look to homes have increased this country's demand for cut flowers.
Holland America Flowers, LLC; Continental Flowers; Farm Fresh Flowers; Dummen Flowers; Washington Bulb Co., Inc; Selecta One; Multiflora; The Queen's Flowers; Oserian; and The Kariki Group are the key players operating in the US cut flowers market.
The demand for cut flowers was growing in the US market before the COVID-19 pandemic due to the increased usage of cut flowers for decorative purposes and being used for their various health benefits. Most of the cut flowers in the US were imported from countries such as Colombia and Ecuador. The COVID-19 pandemic adversely affected the consumer goods industry, with the shutdown of manufacturing facilities, challenges in procuring raw materials and components, and restrictions on logistic operations. The disruptions in the supply of raw materials to manufacturers and containment measures hampered cut flowers production, thus restraining the market growth.
The trade-related restrictions also impacted the import of cut flowers, which negatively impacted the US cut flower market. However, businesses are gaining ground as the government of the US has eased out the previously imposed restrictions. Overall, online shopping has increased, and many local cut flower businesses have added digital components to their offerings within the last few years. The pandemic has also caused an increase in the usage of e-commerce sites and interest from new generations recognizing the benefits of nature, which is supporting the US cut flowers market.
The 'US Cut Flowers Market Analysis to 2028' is a specialized and in-depth study of the consumer goods industry, focusing on the US cut flowers market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The US cut flowers market is analyzed on the basis of flower type, application, and distribution channel. Based on the flower type, the market is segmented into rose, carnation, lilium, chrysanthemum & gerbera, and others. Based on application, the market is segmented into home and commercial. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others.
Reasons to Buy
According to the latest market study, titled 'US Cut Flowers Market Forecast to 2028 - COVID-19 Impact and Analysis - by Flower Type (Rose, Carnation, Lilium, Chrysanthemum & Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Florists, Online Retail, and Others),' the market is expected to grow from US$ 9,206.39 million in 2021 to US$ 12,771.94 million by 2028. It is expected to grow at a CAGR of 4.8% from 2021 to 2028. The report highlights key factors driving the US cut flowers market and focuses on prominent players and their progress in the market.
Cut flowers are flowers or buds separated and cut from their bearing plant. These flowers are mostly used for decorative and gifting purposes during special occasions, such as anniversaries, birthdays, and other events.
The increase in demand for cut flowers for decorative purposes in the US is one of the factors driving the market. Fresh cut flowers are mostly used for decorative purposes, including vase arrangements and bouquets at formal events, decorations at weddings and funerals, gifts on occasions, in times of illness, on holidays, such as Christmas and Easter, and as informal displays to beautify homes and public places.
According to the Consumer Expenditure Survey conducted by the US Bureau of Labor Statistics, interior home decoration is one of the major reasons behind the high consumption of cut flowers in the US. The increased emphasis on interior decoration and providing an aesthetic look to homes have increased this country's demand for cut flowers.
Holland America Flowers, LLC; Continental Flowers; Farm Fresh Flowers; Dummen Flowers; Washington Bulb Co., Inc; Selecta One; Multiflora; The Queen's Flowers; Oserian; and The Kariki Group are the key players operating in the US cut flowers market.
Impact of COVID-19 Pandemic on US Cut Flowers Market Growth
The demand for cut flowers was growing in the US market before the COVID-19 pandemic due to the increased usage of cut flowers for decorative purposes and being used for their various health benefits. Most of the cut flowers in the US were imported from countries such as Colombia and Ecuador. The COVID-19 pandemic adversely affected the consumer goods industry, with the shutdown of manufacturing facilities, challenges in procuring raw materials and components, and restrictions on logistic operations. The disruptions in the supply of raw materials to manufacturers and containment measures hampered cut flowers production, thus restraining the market growth.
The trade-related restrictions also impacted the import of cut flowers, which negatively impacted the US cut flower market. However, businesses are gaining ground as the government of the US has eased out the previously imposed restrictions. Overall, online shopping has increased, and many local cut flower businesses have added digital components to their offerings within the last few years. The pandemic has also caused an increase in the usage of e-commerce sites and interest from new generations recognizing the benefits of nature, which is supporting the US cut flowers market.
The 'US Cut Flowers Market Analysis to 2028' is a specialized and in-depth study of the consumer goods industry, focusing on the US cut flowers market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The US cut flowers market is analyzed on the basis of flower type, application, and distribution channel. Based on the flower type, the market is segmented into rose, carnation, lilium, chrysanthemum & gerbera, and others. Based on application, the market is segmented into home and commercial. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others.
Reasons to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the US cut flowers market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the US cut flowers market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth US market trends and outlook coupled with the factors driving the cut flowers market as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
Table of Contents
1. Introduction
3. Research Methodology
4. Cut Flowers Market Landscape
5. US Cut Flowers Market - Key Market Dynamics
6. US Cut Flowers - Market Analysis
7. US Cut Flowers Market Analysis - By Flower Type
8. US Cut Flowers Market Analysis - By Application
9. US Cut Flowers Market Analysis - By Distribution Channel
10. Impact of COVID-19 Pandemic on US Cut Flowers Market
11. Company Profiles
12. Appendix
List of Tables
List of Figures
Executive Summary
The US cut flowers market is expected to grow from US$ 9,206.39 million in 2021 to US$ 12,771.94 million by 2028. It is expected to rise at a CAGR of 4.8% from 2021 to 2028.The cultivation of cut flowers is intensive as it requires large amounts of highly toxic pesticides and residues. Based on application, the US cut flowers market is segmented into home and commercial. In 2020, the commercial segment accounted for a larger revenue share in the market. The increasing demand for cut flowers in weddings, birthdays, funerals, commercial offices, hotels, institutions, and other places and events is boosting this market significantly.
The pharmaceutical industry has surfaced as a key consumer of cut flowers. The popularity of these flowers as medicinal herbs is driving the growth of this market substantially. The increased use of cut flowers in pharmaceutical industries due to the rising awareness about their various health benefits is also aiding the demand for these flowers in the commercial sector.
In the US, the demand for cut flowers for decorative purposes is significantly high. According to Floral Purchase Tracking Study 2016, home decoration is one of the main reasons for a customer to purchase cut flowers in the US. 77% of US consumers buy cut flowers on special occasions, such as birthdays and anniversaries.
The increase in consumption of cut flowers, specifically for decorations, is driving the US cut flower market. Companies in the US are also providing cut flowers for decorations, especially. For instance, Continental Flowers grows 'Forever Young' red roses in Colombia, with a deep red velvet color. It is particularly used for decorations as it has an exceptionally long vase life.
A few key players operating in the US cut flowers market Holland America Flowers, LLC; Continental Flowers; Farm Fresh Flowers; Dummen Flowers; Washington Bulb Co., Inc; Selecta One; Multiflora; The Queen's Flowers; Oserian; and The Kariki Group. Players operating in the market are highly focused on developing high-quality and innovative product offerings to fulfill customers' requirements.
The overall US cut flowers market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the US cut flowers market.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Holland America Flowers, LLC
- Continental Flowers
- Farm Fresh Flowers
- Dummen Flowers
- Washington Bulb Co. Inc
- Selecta One
- Multiflora
- The Queen’S Flowers
- Oserian
- The Kariki Group
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 93 |
| Published | March 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 9206.39 Million |
| Forecasted Market Value ( USD | $ 12771.94 Million |
| Compound Annual Growth Rate | 4.8% |
| Regions Covered | United States |
