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Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

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    Report

  • 70 Pages
  • February 2024
  • Region: Nigeria
  • PayNXT360
  • ID: 5578583
According to the publisher, social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1.55 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 31.2% during 2024-2029. The social commerce GMV in the country will increase from US$1.12 billion in 2023 to reach US$6.03 billion by 2029.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Nigeria. Below is a summary of key market segments:

Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Nigeria Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Travel
  • Hospitality

Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

  • B2B
  • B2C
  • C2C

Nigeria Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

  • Mobile
  • Desktop

Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

  • Domestic
  • Cross Border

Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Nigeria Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Nigeria Social Commerce Industry Market Size and Forecast by Platforms

  • Video Commerce
  • Social Network-Led Commerce
  • Social Reselling
  • Group Buying
  • Product Review Platforms

Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Nigeria Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Nigeria Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Nigeria Ecommerce - Transaction Volume Trend Analysis, 2020-2029
3. Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Nigeria Social Commerce - Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Nigeria Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Nigeria Social Commerce - Transaction Volume Trend Analysis, 2020-2029
3.4. Nigeria Social Commerce Market Share Analysis by Key Players, 2023
4. Nigeria Social Commerce Industry Market Size and Forecast by Location
4.1. Nigeria Social Commerce Market Share by Location (%), 2023
4.2. Nigeria Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Nigeria Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
5. Nigeria Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Nigeria Social Commerce Market Share by Product Categories (%), 2023
5.2. Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Nigeria Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Nigeria Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Nigeria Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Nigeria Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2020-2029
6. Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Nigeria Social Commerce Market Share by End Use Segment (%), 2023
6.2. Nigeria Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Nigeria Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Nigeria Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Nigeria Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Nigeria Social Commerce Market Share by End Use Device (%), 2023
7.2. Nigeria Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Nigeria Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
8. Nigeria Social Commerce Industry Market Size and Forecast by Cities
8.1. Nigeria Social Commerce Market Share by Cities (%), 2023
8.2. Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
9. Nigeria Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Nigeria Social Commerce Market Share by Payment Method (%), 2023
9.2. Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Nigeria Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029
10. Nigeria Social Commerce Industry Market Size and Forecast by Platforms
10.1. Nigeria Social Commerce Market Share by Platforms Method (%), 2023
10.2. Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2020-2029
11. Nigeria Social Commerce Industry Market Size and Forecast by Contents
11.1. Nigeria Social Commerce Market Share by Contents (%), 2023
11.2. Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Nigeria Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Nigeria Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2020-2029
12. Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Nigeria Social Commerce Spend Share by Age Group, 2023
12.2. Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Nigeria Social Commerce Share by Income Level, 2023
12.7. Nigeria Social Commerce Share by Gender, 2023
13. Further Reading
13.1. About the Publisher
13.2. Related Research

Companies Mentioned

  • Facebook
  • Instagram
  • Jiji
  • Sendbox
  • reselr.com