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Japan Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

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    Report

  • 117 Pages
  • February 2024
  • Region: Japan
  • PayNXT360
  • ID: 5585243
According to the publisher, the loyalty market in the country is expected to grow by 10.7% on an annual basis to reach US$11.79 billion in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 12.0% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the country will increase from US$10.65 billion in 2023 to reach US$16.86 billion by 2028.

The loyalty program market is expected to record steady growth over the medium term in Japan. The adoption among Japanese consumers is strong and the trend is projected to continue in 2024. The reward point system is common in the Japanese market. Various schemes are offered by big as well as smaller corporations.

From giants like Rakuten to Docomo and Softbank to grocery retailers like Family Mart and Lawson, several loyalty programs are provided to consumers in Japan. These loyalty programs are not just driving the competitive landscape but also aiding industry growth. Overall, the publisher maintains a positive growth outlook for the Japanese loyalty program industry over the next three to four years.

Japanese firms are forging strategic alliances enabling members to convert their points to access other services

Firms, across industry verticals, are entering into strategic partnerships to allow members to convert their points for accessing other services. Japanese firms are also forging such collaborations creating more value for their loyal members.
  • Rakuten Japan, in November 2023, entered into a strategic partnership with Marriott. The collaboration will enable Rakuten’s loyalty members to convert their points to Bonvoy at a 3:1 ratio. The maximum conversion allowed per transaction is 3,000 points. The partnership is part of the firm’s strategy to create more value for loyal members, thereby targeting higher growth for the scheme and the business over the medium term.
From the short to medium-term perspective, the publisher expects more such strategic partnerships to take place in the Japanese loyalty program industry. This will support the growth of the industry over the next three to four years.

The Japanese government plans to offer shopping points to promote contactless deliveries

The Japanese government plans to reward individuals who opt to have their packages left outside their front doors during online shopping deliveries. This initiative is designed to alleviate the strain on delivery personnel, especially in light of upcoming stricter regulations on overtime for truck drivers. The overall goal is to reduce the current 12% of redelivery for items when recipients are not at home to 6% by the start of fiscal year 2024.
  • The government intends to reward individuals with points if they opt for alternative delivery options such as receiving packages outside their front doors, at convenience stores, or with flexible delivery dates when making online orders. The government is determining the point values and the start date for this initiative.
They are also planning to provide subsidies to online shopping platforms for system modifications to implement the points system. Additionally, there are plans to allocate funds in the extra budget to cover a portion of the points awarded, with the expectation that online shopping platforms will continue offering this incentive even after the official project concludes.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of loyalty programs in Japan. Below is a summary of key market segments:

Japan Retail Sector Spend Value Trend Analysis

  • Ecommerce Spend
  • POS Spend

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Japan

Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

  • Loyalty Schemes
  • Loyalty Platforms

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

  • Points programs
  • Tier-based programs
  • Mission-driven programs
  • Spend-based programs
  • Gaming programs
  • Free perks programs
  • Subscription programs
  • Community programs
  • Refer a friend program
  • Paid programs
  • Cashback programs

Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel

  • In-Store
  • Online
  • Mobile

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

  • Seller Driven
  • Payment Instrument Driven
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

  • Card Based Access
  • Digital Access

Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

  • B2C Consumers
  • B2B Consumers

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

  • Free
  • Free + Premium
  • Premium

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

  • Analytics and AI Driven
  • Management Platform

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

  • In House
  • Third Party Vendor

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

  • Cloud
  • On-Premise

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

  • Software
  • Services

Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

  • Custom Built Platform
  • Off the Shelf Platform

Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • Gain insights into the Japan loyalty spend market: The report provides a comprehensive overview of the Japan loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
  • Benchmark your business against competitors: The report provides a competitive analysis of the Japan loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
  • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
  • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer
2 Japan Retail Sector Market Size Analysis
2.1 Japan Retail Industry Market Size, 2019-2028
2.2 Japan Ecommerce Market Size, 2019-2028
2.3 Japan POS Spend Trend Analysis, 2019-2028
3 Japan Loyalty Spend Market Size and Future Growth Dynamics
3.1 Japan Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Japan Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Japan Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Japan Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Japan Loyalty Spend by Loyalty Platforms, 2019-2028
4 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Japan Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Japan Spend by Point-based Loyalty Program, 2019-2028
4.3 Japan Spend by Tiered Loyalty Program, 2019-2028
4.4 Japan Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Japan Spend by Spend-based Loyalty Program, 2019-2028
4.6 Japan Spend by Gaming Loyalty Program, 2019-2028
4.7 Japan Spend by Free Perks Loyalty Program, 2019-2028
4.8 Japan Spend by Subscription Loyalty Program, 2019-2028
4.9 Japan Spend by Community Loyalty Program, 2019-2028
4.1 Japan Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Japan Spend by Paid Loyalty Program, 2019-2028
4.12 Japan Spend by Cashback Loyalty Program, 2019-2028
5 Japan Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 Japan Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Japan Loyalty Spend by In-Store, 2019-2028
5.3 Japan Loyalty Spend by Online, 2019-2028
5.4 Japan Loyalty Spend by Mobile, 2019-2028
6 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Japan Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Japan Loyalty Spend by Seller Driven, 2019-2028
6.3 Japan Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Japan Loyalty Spend by Other Segment, 2019-2028
7 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Japan Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Japan Loyalty Schemes Spend in Retail, 2019-2028
7.3 Japan Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Japan Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Japan Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Japan Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Japan Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Japan Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Japan Loyalty Schemes Spend in Other, 2019-2028
8 Japan Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 Japan Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Japan Online Loyalty Spend in Financial Services, 2019-2028
8.3 Japan Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Japan Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Japan Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Japan Online Loyalty Spend in Telecoms, 2019-2028
8.7 Japan Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Japan Online Loyalty Spend in Other Segment, 2019-2028
9 Japan In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 Japan In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 Japan In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 Japan In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 Japan In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 Japan In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 Japan In-Store Loyalty Spend in Other Sector, 2019-2028
10 Japan Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 Japan Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Japan Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Japan Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Japan Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Japan Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Japan Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Japan Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Japan Mobile App Loyalty Spend in Other Segment, 2019-2028
11 Japan Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Japan Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Japan Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Japan Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Japan Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Japan Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Japan Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Japan Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Japan Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Japan Loyalty Retail Schemes Spend by Other, 2019-2028
12 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Japan Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Japan Loyalty Spend by Card Based Access, 2019-2028
12.3 Japan Loyalty Spend by Digital Access, 2019-2028
13 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Japan Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Japan Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Japan Loyalty Spend by B2C Consumers, 2019-2028
14 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Japan Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Japan Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Japan Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Japan Loyalty Membership Type Schemes Spend by Premium, 2019-2028
15 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 Japan Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Japan Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Japan Loyalty Software Platform Spend by Management Platform, 2019-2028
16 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Japan Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Japan Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Japan Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
17 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Japan Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Japan Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Japan Loyalty Deployment Platform Spend by On-Premise, 2019-2028
18 Japan Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Japan Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Japan Loyalty Spend by Software, 2019-2028
18.3 Japan Loyalty Spend by Services, 2019-2028
19 Japan Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Japan Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Japan Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Japan Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
20 Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Japan Loyalty Spend Share by Age Group, 2023
20.2 Japan Loyalty Spend Share by Income Level, 2023
20.3 Japan Loyalty Spend Share by Gender, 2023
21 Further Reading
21.1 About the Publisher
21.2 Related Research

Table Information