Global Video Streaming Market, By Component, By Streaming Type, By Deployment Mode, By Industry Vertical & By Region - Forecast and Analysis 2022 - 2028

The Global Video Streaming Market was valued at USD 60.12 Billion in 2021, and it is expected to reach a value of USD 243.52 Billion by 2028, at a CAGR of more than 22.12% over the forecast period (2022 - 2028). Rising internet penetration and demand for online and on-demand videos as a result of widespread usage of smartphones and tablets are two key drivers driving the market growth. As video streaming apps and platforms rely significantly on the internet, an increase in internet service penetration is also expected to be one of the drivers driving the market growth. Furthermore, despite the recent breakout of COVID-19, which has affected other sector verticals, the video streaming industry is expected to generate substantial revenue.



Top-down and bottom-up approaches were used to estimate and validate the size of the global video streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Aspects covered in this report

The global video streaming market is segmented based on Component, Streaming Type, Deployment Mode, Industry Vertical. Based on Component it is categorized into: Solutions, Transcoding and Processing, Video Management Software, Video Distribution, Video Analytics, Video Security, Others. Based on Streaming Type it is categorized into: Live Streaming, Video-On-Demand Streaming. Based on Deployment Mode it is categorized into: On-premises, Cloud. Based on Industry Vertical it is categorized into: Media and Entertainment, BFSI, Academia and Education, Healthcare, Government, Other. Based on region it is categorized into: North America, Europe, Asia-Pacific, Latin America, and MEA.

Driver

• Innovations in the video streaming industry such as the integration of blockchain technology and artificial intelligence, are also projected to drive market growth. Cinematography, scriptwriting, editing, voice-overs, and a variety of other elements of video creation and upload are all aided by artificial intelligence. A growing number of video streaming solution companies are using AI to increase video content quality. The appeal of such platforms over broadcast media, such as YouTube and Netflix, has risen dramatically in recent years. Hence, contributing to market growth.

Restraint

• The high cost of content generation and the threat to content privacy. The demand for exclusive content is growing all the time. Streaming services are under pressure to turn a profit as the cost of content production rises. Companies are uninformed of the many stages of video content distribution, causing them to invest heavily in video development. Duplicating video footage has been a prevalent practice in content development across regions and verticals. These issues also raise the total cost structure. The piracy of video content has reached an all-time high. Professional digital pirates are a significant threat to all media companies.

Key Market Trends

• An increase in the popularity of over-the-top (OTT) streaming platforms is expected to drive a potential market. Netflix, Hulu, Amazon Prime Video, HBO, and Disney+ are just a few of the popular streaming services that provide unrestricted real-time access to high-quality original content. This cutting-edge streaming service has improved the home entertainment experience and increased the company's customer base.
• An increased acceptance of cloud-based technologies to expand the reach of video content is positively influencing the market growth. The countries of North America and Europe are the most affected by this trend. In addition, continued developments and technological advancements are projected to meet the growing demands of consumers for superior video quality, performance, and security.