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Marketing Automation Global Market Report 2022

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    Report

  • 175 Pages
  • June 2022
  • Region: Global
  • The Business Research Company
  • ID: 5600297
Major players in the marketing automation market are SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

The global marketing automation market is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The marketing automation market is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

The main deployment modes of marketing automation are cloud-based and on-premise. On-premise allows businesses to connect their existing systems to marketing, logistics, and other channels of communication with customers, employees, and other stakeholders. This is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or under a regulatory obligation to keep all data within the company servers only. The software is used by large enterprises and small and medium-sized enterprises (SMEs) and is used in digital marketing, e-mail marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and other applications. The various end-users include BFSI, retail, healthcare, telecom and it, discrete manufacturing, government and education, and other end-users.

North America was the largest region in the marketing automation market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, the choices to provide the right offers at the right time, nurture their potential customers and help them in next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science. For instance, according to Tech Jury, US-based software and tech review company, by 2023, the big data analytics market will reach $103 billion. In addition, big data growth statistics reveal that data creation will be over 180 zettabytes by 2025. Moreover, in 2019, the Big Data banking analytics market had hit $29.87 billion, which was set to grow at a CAGR of 12.97% between 2020-2025 to $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth-inducing factor for this market.

Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programmatic, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30-60 days, depending on their traffic. Universities will be able to scale their digital advertising while providing potential students with an unforgettable experience as a result of eliminating wasted ad spending.

In May 2019, SugarCRM Inc., a US-based software company, acquired Salesfusion for an undisclosed amount. With this acquisition, SugarCRM Inc was able to serve more than 5,000 global customers with unrivaled and complete customer experience solutions as a result of this purchase. Sugar was also able to improve customer understanding at every level of the sales, marketing, and service cycles by using actionable analytics and intelligent automation to deepen existing customer connections and establish new ones. Salesfusion is a US-based company that provides new marketing automation standards for midsize businesses.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.





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Table of Contents

1. Executive Summary2. Marketing Automation Market Characteristics3. Marketing Automation Market Trends And Strategies4. Impact Of COVID-19 On Marketing Automation
5. Marketing Automation Market Size And Growth
5.1. Global Marketing Automation Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Marketing Automation Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Marketing Automation Market Segmentation
6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Software
  • Services
6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • On-Premises
  • Cloud
6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Small and Medium-Sized Enterprises
  • Large Enterprises
6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Digital Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Campaign Management
  • Other Applications
6.5. Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • BFSI
  • Retail
  • Healthcare
  • Telecom And IT
  • Discrete Manufacturing
  • Government And Education
  • Other End-Users

7. Marketing Automation Market Regional And Country Analysis
7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Marketing Automation Market
8.1. Asia-Pacific Marketing Automation Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Marketing Automation Market
9.1. China Marketing Automation Market Overview
9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Marketing Automation Market
10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Marketing Automation Market
11.1. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Marketing Automation Market
12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Marketing Automation Market
13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Marketing Automation Market
14.1. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Marketing Automation Market
15.1. Western Europe Marketing Automation Market Overview
15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Marketing Automation Market
16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Marketing Automation Market
17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Marketing Automation Market
18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.2. France Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Marketing Automation Market
19.1. Eastern Europe Marketing Automation Market Overview
19.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Marketing Automation Market
20.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Marketing Automation Market
21.1. North America Marketing Automation Market Overview
21.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Marketing Automation Market
22.1. USA Marketing Automation Market Overview
22.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Marketing Automation Market
23.1. South America Marketing Automation Market Overview
23.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Marketing Automation Market
24.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Marketing Automation Market
25.1. Middle East Marketing Automation Market Overview
25.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Marketing Automation Market
26.1. Africa Marketing Automation Market Overview
26.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Marketing Automation Market Competitive Landscape And Company Profiles
27.1. Marketing Automation Market Competitive Landscape
27.2. Marketing Automation Market Company Profiles
27.2.1. SAP SE
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Salesforce.com Inc.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Oracle Corporation
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Adobe Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Teradata Corporation
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Marketing Automation Market29. Marketing Automation Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright And Disclaimer

Executive Summary

Marketing Automation Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global marketing automation market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the marketing automation market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the marketing automation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Marketing Automation market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider marketing automation market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The marketing automation market section of the report gives context. It compares the marketing automation market with other segments of the marketing automation market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, marketing automation indicators comparison.

Scope


Markets Covered:

1) By Component: Software; Services
2) By Deployment: On-Premises; Cloud
3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users

Companies Mentioned: SAP SE; Salesforce.com Inc.; Oracle Corporation; Adobe Inc.; Teradata Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Sap Se
  • Salesforce.Com Inc.
  • Oracle Corporation
  • Adobe Inc.
  • Teradata Corporation
  • Hubspot Inc.
  • Sas Institute Inc.
  • IBM Corporation
  • Cognizant
  • Act-On Software Inc.
  • Marketo
  • Ontraport
  • Sendinblue
  • Autopilot
  • Prospect.Io
  • Activecampaign
  • Etrigue Corporation
  • Greenrope
  • Insidesales.Com Inc.
  • Infusionsoft
  • Sharpspring Inc.

Methodology

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