+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Global Toys Market (2022-2027) by Product Type, Age Group, Sales Channel, Geography, Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis

  • PDF Icon


  • 167 Pages
  • May 2022
  • Region: Global
  • Infogence Global Research
  • ID: 5601378


  • Atlas Games
  • Games Workshop
  • Mattel
  • Playmates Toys
  • Simba Dickie
The Global Toys Market is estimated to be USD 91.62 Bn in 2022 and is projected to reach USD 103.56 Bn by 2027, growing at a CAGR of 2.48%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Toys Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The Global Toys Market is segmented based on Product Type, Age Group, Sales Channeland Geography.
  • By Product Type, the market is classified into Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others.
  • By Age Group, the market is classified into Upto 5 Years, 5 to 10 Years, and Above 10 Years.
  • By Sales Channel, the market is classified into Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels, and Others.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Atlas Games, Bandai Namco Entertainment, Clementoni, Games Workshop, Hasbro, IELLO, Lego System, Mattel, NECA/WizKids, Playmates Toys, Ravensburger, Simba Dickie, Thames & Kosmos, Tomy Company, VTech, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Toys Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The report analyses the Global Toys Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Toys Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including the parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market


  • Atlas Games
  • Games Workshop
  • Mattel
  • Playmates Toys
  • Simba Dickie

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Emergence of Games Bars and Cafes Provides Impetus to the Stagnant Market
4.1.2 Growth In Demand from Children and the Young Population
4.2 Restraints
4.2.1 Tariffs Duties to Restrict Market Expansion
4.3 Opportunities
4.3.1 Reduction of Carbon Footprints and Environmentally Friendly Initiatives to Provide Lucrative Opportunities.
4.3.2 Untapped Opportunities in Developing Markets
4.4 Challenges
4.4.1 Growth in Digitization and Widespread Penetration of Smartphones Hampering the Toys Industry
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Toys Market, By Product Type
6.1 Introduction
6.2 Action Figures
6.3 Building Sets
6.4 Dolls
6.5 Games and Puzzles
6.6 Sports and Outdoor Toys
6.7 Plush
6.8 Others
7 Global Toys Market, By Age Group
7.1 Introduction
7.2 Upto 5 Years
7.3 5 to 10 Years
7.4 Above 10 Years
8 Global Toys Market, By Sales Channel
8.1 Introduction
8.2 Hypermarket/Supermarket
8.3 Specialty Stores
8.4 Departmental Stores
8.5 Online Channels
8.6 Others
9 Americas’ Toys Market
9.1 Introduction
9.2 Argentina
9.3 Brazil
9.4 Canada
9.5 Chile
9.6 Colombia
9.7 Mexico
9.8 Peru
9.9 United States
9.10 Rest of Americas
10 Europe’s Toys Market
10.1 Introduction
10.2 Austria
10.3 Belgium
10.4 Denmark
10.5 Finland
10.6 France
10.7 Germany
10.8 Italy
10.9 Netherlands
10.10 Norway
10.11 Poland
10.12 Russia
10.13 Spain
10.14 Sweden
10.15 Switzerland
10.16 United Kingdom
10.17 Rest of Europe
11 Middle East and Africa’s Toys Market
11.1 Introduction
11.2 Egypt
11.3 Israel
11.4 Qatar
11.5 Saudi Arabia
11.6 South Africa
11.7 United Arab Emirates
11.8 Rest of MEA
12 APAC’s Toys Market
12.1 Introduction
12.2 Australia
12.3 Bangladesh
12.4 China
12.5 India
12.6 Indonesia
12.7 Japan
12.8 Malaysia
12.9 Philippines
12.10 Singapore
12.11 South Korea
12.12 Sri Lanka
12.13 Thailand
12.14 Taiwan
12.15 Rest of Asia-Pacific
13 Competitive Landscape
13.1 Competitive Quadrant
13.2 Market Share Analysis
13.3 Strategic Initiatives
13.3.1 M&A and Investments
13.3.2 Partnerships and Collaborations
13.3.3 Product Developments and Improvements
14 Company Profiles
14.1 Atlas Games
14.2 Bandai Namco Entertainment
14.3 Clementoni
14.4 Games Workshop
14.5 Hasbro
14.6 IELLO
14.7 Lego System
14.8 Mattel
14.9 NECA/WizKids
14.10 Playmates Toys
14.11 Ravensburger
14.12 Simba Dickie
14.13 Thames & Kosmos
14.14 Tomy Company
14.15 VTech
15 Appendix
15.1 Questionnaire
  • Atlas Games
  • Bandai Namco Entertainment
  • Clementoni
  • Games Workshop
  • Hasbro
  • Lego System
  • Mattel
  • NECA/WizKids
  • Playmates Toys
  • Ravensburger
  • Simba Dickie
  • Thames & Kosmos
  • Tomy Company
  • VTech