The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, the publisher expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
2. What is the expected growth rate of the global eye tracking market during 2023-2028?
3. What has been the impact of COVID-19 on the global eye tracking market ?
4. What are the key factors driving the global eye tracking market ?
5. What is the breakup of the global eye tracking market based on the type ?
6. What is the breakup of the global eye tracking market based on the component ?
7. What is the breakup of the global eye tracking market based on the location ?
8. What is the breakup of the global eye tracking market based on the application ?
9. What are the key regions in the global eye tracking market ?
10. Who are the key players/companies in the global eye tracking market ?
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
Eye Tracking Market Trends:
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.Type Insights:
- Eye Attached Tracking
- Optical Tracking
- Electrooculography
Breakup by Component:
- Hardware
- Software
Location Insights:
- Remote
- Mobile
Application Insights:
- Healthcare
- Retail
- Research
- Automotive
- Consumer Electronics
- Others
Regional Insights:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.Key Questions Answered in This Report
1. What was the size of the global eye tracking market in 2022?2. What is the expected growth rate of the global eye tracking market during 2023-2028?
3. What has been the impact of COVID-19 on the global eye tracking market ?
4. What are the key factors driving the global eye tracking market ?
5. What is the breakup of the global eye tracking market based on the type ?
6. What is the breakup of the global eye tracking market based on the component ?
7. What is the breakup of the global eye tracking market based on the location ?
8. What is the breakup of the global eye tracking market based on the application ?
9. What are the key regions in the global eye tracking market ?
10. Who are the key players/companies in the global eye tracking market ?
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis14 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Eye Tracking Market
6 Market Breakup by Type
7 Market Breakup by Component
8 Market Breakup by Location
9 Market Breakup by Application
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
15 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Ergoneers GmbH
- Eyegaze Inc.
- EyeTech Digital Systems Inc.
- EyeTracking Inc.
- Gazepoint Research Inc.
- iMotions A/S
- Mirametrix Inc.
- Seeing Machines
- Smart Eye AB
- SR Research Ltd. and Tobii AB
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | November 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 886.2 Million |
| Forecasted Market Value ( USD | $ 3750.1 Million |
| Compound Annual Growth Rate | 27.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
