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Augmented and Virtual Reality Eyeglass Market - Forecast (2022 - 2027)

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    Report

  • 119 Pages
  • March 2022
  • Region: Global
  • IndustryARC
  • ID: 5616290
The Global AR and VR Eyeglass Market size is forecast to reach $3.9 billion by 2027, growing at a CAGR of 22.8% during the forecast period from 2022 to 2027. The AR and VR Eyeglass market is driven primarily by the factors such as increasing adoption from the medical industry due to its demanding medical applications, rising usage of head-mounted displays for real time navigation in the automotive sector, and this will drive the Augmented Reality and Virtual Reality Eyeglasses Industry. Moreover, rising technological growth such as incorporating smartphone and smart devices connectivity within the eyeglasses is also helping in boosting its market growth by higher adoption across various industries. High dependency on cloud technology is also causing a positive impact on the market growth of the AR and VR eyeglass industry. However, issues with Vergence Accommodation Conflict and limitations with optical tracking system will hinder the market growth.

Report Coverage


The report: “AR and VR Eyeglass Industry Outlook - Forecast (2022-2027)”, covers an in-depth analysis of the following segments of the AR and VR Eyeglass Market Report.
  • By Type: Augmented reality glasses, Virtual reality glasses & AR and VR mixed glasses
  • By End Users: Automotive, Healthcare, Aerospace & Defense, Media & Entertainment, Retail, Ecommerce, Education& Others
  • By Component: Display (Optical Display & Video Display) ,Controller, Microcontroller & Others
  • By Application: Gaming, Virtual training, Disease detection, Sports, Thermal vision, Concerts and events, Remote communication& Others
  • By Geography: North America(the U.S, Canada &Mexico), South America(Brazil, Argentina, Venezuela & Others), Europe(U.K, Germany, Italy, France, Spain, Netherlands Others), Asia-Pacific (China, Japan, India, South Korea, Australia& Others), Middle East and Africa

Key Takeaways


Augmented reality glasses have been facing high dominance in the augmented and virtual reality eyeglass market owing to the high deployments in medical applications.

Sony Corporation and Seiko Epson Corporation are some of the key players who have helped the APAC region towards the significant market growth of augmented and virtual reality eyeglass.

Rising adoption from the healthcare sector along with growing technology advancements are some of the major driving factors affecting the growth of the augmented and virtual reality eyeglass market.

Augmented and Virtual Reality Eyeglass Market Segment Analysis - By Type


With rapid technology advancements and the growing adoption of augmented reality devices, augmented reality eye glasses have been facing huge dominance in the market during 2020 with a 66.5% share. Augmented reality eyeglasses are being combined with innovative technologies like smart phone connectivity, which is further boosting its market growth. Moreover, augmented reality eyeglasses are facing high demands from major industry verticals due to higher efficiency and better features. The adoption of augmented reality eyeglasses to perform medical tasks like surgeries, disease detection, diagnose reports and many others has been rising across the medical industry. Due to its demanding medical applications causing medical treatment procedure improvements, the medical sector has been contributing with major shares in the augmented and virtual reality eyeglass market. Usage of augmented reality glasses helps in improving as well as increasing industrial workflows, with lesser chances of human error causing significant market growth.

Augmented and Virtual Reality Eyeglass Market Segment Analysis - By End User type


The augmented and virtual reality contact lens market by end user is segmented into Aerospace and Defence, Automotive, Gaming, E-Commerce, Education, Retail, Entertainment, Travel and Tourism, Healthcare, Media and Entertainment, Others. The gaming and entertainment segment is anticipated to hold the high market growth during the forecast period 2022-2027 at 38.5%. The simulation happens in most of the mixed reality games in the physical world with simulated items and characters activated by geo-location or unique symbols, such as QR codes. In certain AR games, for example in Temple Treasure Hunt, players may construct their own quest paths, which can be a scenario for a team-building exercise, a group or just a way to brighten up the normal regular commute to work. Game creators, entertainment studios, music and theatre producers do not lack to introduce state-of-the-art technology to create an exciting performance that draws millions of spectators and tourists. In 2019, Coachella presented an AR sculpture created by artist Katie Stout. The work, apparent though the smartphone image, provided the illusion of being on the bottom of the sea. Consequently, this leverages a positive impact on market growth.

Augmented and Virtual Reality Eyeglass Market Segment Analysis - By Geography


Asia Pacific is expected to have a major growth in the global augmented and virtual reality eyeglass market during the forecast period from 2022 to 2027 at 26.3% CAGR. The presence of some major players such as Sony Corporation, HTC Corporation and Seiko Epson Corporation has been helping the region to have a significant market growth. Increasing investments towards research and development activities and growing adoption towards augmented and virtual reality based devices have been also helping to propel the market demand in this region. Moreover, higher penetration of smartphones and rising demands across various industries are some of the factors driving the market growth.

Augmented and Virtual Reality Eyeglass Market Drivers


Growing adoption of healthcare


Rising demands from the healthcare sector have been causing higher adoption of augmented and virtual reality eyeglasses, thus acting as a major driver for significant market growth. Rapid technological advancements across the medical sector have helped in raising the market demands for augmented and virtual reality eyeglasses. Deployment of augmented and virtual reality eyeglasses by the doctors for treatments, diagnose, surgery and many other demanding applications are helping in improving the standards of medical treatment procedures. Moreover, the usage of augmented and virtual reality eyeglasses helps in providing highly precised MRI, CT scan reports and helps doctors in better analysing of patient’s medical issues. These eyeglasses have been gaining much popularity in the market due to their capability of performing emergency surgeries more efficiently, thus saving time searching for patient’s medical records or files.

Rising technological growth


Rapid technological advancements are one of the major driving factors towards the higher adoption of augmented and virtual reality eyeglasses in the market. Higher penetration of smartphones is also a major factor in growing market demands for augmented and virtual reality eyeglasses. Developments towards incorporating augmented and virtual reality with smartphones are causing major demands in this market by the end users. Smartphone connectivity help the users to access any data through their augmented and virtual reality glasses easily and more effectively. Moreover, such technology improvements provide customers to use augmented and virtual reality eyeglasses for gaming and entertainment purpose, due to connectivity with smartphones or smart devices. Technology growth due to increasing digitalization and dominance of augmented and virtual reality based devices are further helping in boosting its market growth.

Augmented and Virtual Reality Eyeglass Market Challenges


High costs


Higher costs due to the implementation of advanced technologies are a major factor hampering the growth of the augmented and virtual reality eyeglass market. Since its major deployments in demanding applications across various industry verticals, it faces huge demands in the market. Investments towards augmented and virtual reality eyeglasses by small sized industries have been facing slower growth due to its high affordability rates. Moreover, production costs of such eye glasses are generally higher due to its incorporated technology such as smartphones, smart devices and many others. Due to such a technology combination, there is a requirement for high level programming by developers with higher precision along with costly components, thus affecting its production cost. This ultimately hinders the market demands for augmented and virtual reality eyeglasses due to the requirement of a huge amount of investments, causing lesser adoption by the users.

Augmented and Virtual Reality Eyeglass Market Landscape


Partnerships and acquisitions along with product launches are the key strategies of the players in the Augmented and Virtual Reality Eyeglass Market. The major key players in the Augmented and Virtual Reality Eyeglass Market include Samsung Electronics Co. Ltd., Google, Microsoft Corporation, Sony Corporation, Seiko Epson Corporation, HTC Corporation, Vuzix, Optinvent, Everysight Ltd. and Magic Leap.

Partnerships/Product Launches/Acquisition


In September 2019, Amazon had announced the launch of smart glasses named Echo Frames with the support of the Alexa voice assistant. The glass frames are equipped with a set of four tiny speakers and a pair of beam forcing microphones. These smart glasses are capable of providing notifications from a connected phone, which can be listened to by the users through swiping of the inbuilt touchpad on the right arm of the frames. Moreover, its setup with Alexa helps the users to perform tasks such as setting reminders, scheduling appointments, along with news or direction details.

In May 2019, Epson had announced the launch of a new pair of augmented reality glasses named Moverio BT-30C glasses with connection support for Android smartphones and Windows PC. The BT-30C glasses weigh about 95 grams and are not technically sophisticated as HoloLens or Magic Leap ones. These glasses provide better fit options for small heads compared to Epson’s old glasses. Moverio BT-30C glasses pin screens in mid air and allows control with the phone.


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Table of Contents

1. Augmented & Virtual Reality Eyeglass Market - Overview
1.1. Definitions and Scope
2. Augmented & Virtual Reality Eyeglass Market - Executive summary
2.1. Market Revenue, Market Size and Key Trends by Company
2.2. Key Trends by type of Application
2.3. Key Trends segmented by Geography
3. Augmented & Virtual Reality Eyeglass Market
3.1. Comparative analysis
3.1.1. Product Benchmarking - Top 10 companies
3.1.2. Top 5 Financials Analysis
3.1.3. Market Value split by Top 10 companies
3.1.4. Patent Analysis - Top 10 companies
3.1.5. Pricing Analysis
4. Augmented & Virtual Reality Eyeglass Market Forces
4.1. Drivers
4.2. Constraints
4.3. Challenges
4.4. Porters five force model
4.4.1. Bargaining power of suppliers
4.4.2. Bargaining powers of customers
4.4.3. Threat of new entrants
4.4.4. Rivalry among existing players
4.4.5. Threat of substitutes
5. Augmented & Virtual Reality Eyeglass Market - Strategic analysis
5.1. Value chain analysis
5.2. Opportunities analysis
5.3. Product life cycle
5.4. Suppliers and distributors Market Share
6. Augmented & Virtual Reality Eyeglass Market - By Type (Market Size -$Million / $Billion)
6.1. Market Size and Market Share Analysis
6.2. Application Revenue and Trend Research
6.3. Product Segment Analysis
6.3.1. Introduction
6.3.2. Augmented Reality Glasses
6.3.3. Virtual Reality Glasses
6.3.4. AR & VR Compatible Glasses
7. Augmented & Virtual Reality Eyeglass Market - By Component (Market Size -$Million / $Billion)
7.1. Introduction
7.2. Display
7.2.1. Optical See-Through Display
7.2.2. Video See-Through Display
7.3. Micro-processor
7.4. Controller
7.5. Others
8. Augmented & Virtual Reality Eyeglass Market - By Application (Market Size -$Million / $Billion)
8.1. Introduction
8.1.1. Thermal Vision
8.1.2. Threat Detection
8.1.3. Situation Simulation
8.1.4. Disease Detection
8.1.5. Virtual Training
8.1.6. Remote Communication
8.1.7. Sport
8.1.8. Film
8.1.10. Concert & Event
8.1.10. Literature
8.1.11. Visual Art
8.1.12. Others
9. Augmented & Virtual Reality Eyeglass - By End Use Industry(Market Size -$Million / $Billion)
9.1. Segment type Size and Market Share Analysis
9.2. Application Revenue and Trends by type of Application
9.3. Application Segment Analysis by Type
9.3.1. Aerospace and Defense
9.3.2. Automotive
9.3.3. Travel and Tourism
9.3.4. Gaming
9.3.5. Healthcare
9.3.6. E-Commerce
9.3.7. Retail
9.3.8. Education
9.3.9. Media and Entertainment
9.3.11. Others
10. Augmented & Virtual Reality Eyeglass - By Geography (Market Size -$Million / $Billion)
10.1. Augmented & Virtual Reality Eyeglass Market - North America Segment Research
10.2. North America Market Research (Million / $Billion)
10.2.1. Segment type Size and Market Size Analysis
10.2.2. Revenue and Trends
10.2.3. Application Revenue and Trends by type of Application
10.2.4. Company Revenue and Product Analysis
10.2.5. North America Product type and Application Market Size
10.2.5.1. U.S.
10.2.5.2. Canada
10.2.5.3. Mexico
10.2.5.4. Rest of North America
10.3. Augmented & Virtual Reality Eyeglass - South America Segment Research
10.4. South America Market Research (Market Size -$Million / $Billion)
10.4.1. Segment type Size and Market Size Analysis
10.4.2. Revenue and Trends
10.4.3. Application Revenue and Trends by type of Application
10.4.4. Company Revenue and Product Analysis
10.4.5. South America Product type and Application Market Size
10.4.5.1. Brazil
10.4.5.2. Venezuela
10.4.5.3. Argentina
10.4.5.4. Ecuador
10.4.5.5. Peru
10.4.5.6. Colombia
10.4.5.7. Costa Rica
10.4.5.8. Rest of South America
10.5. Augmented & Virtual Reality Eyeglass - Europe Segment Research
10.6. Europe Market Research (Market Size -$Million / $Billion)
10.6.1. Segment type Size and Market Size Analysis
10.6.2. Revenue and Trends
10.6.3. Application Revenue and Trends by type of Application
10.6.4. Company Revenue and Product Analysis
10.6.5. Europe Segment Product type and Application Market Size
10.6.5.1. U.K
10.6.5.2. Germany
10.6.5.3. Italy
10.6.5.4. France
10.6.5.5. Netherlands
10.6.5.6. Belgium
10.6.5.7. Spain
10.6.5.8. Denmark
10.6.5.9. Rest of Europe
10.7. Augmented & Virtual Reality Eyeglass - APAC Segment Research
10.8. APAC Market Research (Market Size -$Million / $Billion)
10.8.1. Segment type Size and Market Size Analysis
10.8.2. Revenue and Trends
10.8.3. Application Revenue and Trends by type of Application
10.8.4. Company Revenue and Product Analysis
10.8.5. APAC Segment - Product type and Application Market Size
10.8.5.1. China
10.8.5.2. Australia
10.8.5.3. Japan
10.8.5.4. South Korea
10.8.5.5. India
10.8.5.6. Taiwan
10.8.5.7. Malaysia
11. Augmented & Virtual Reality Eyeglass Market - Entropy
11.1. New product launches
11.2. M&A's, collaborations, JVs and partnerships
12. Augmented & Virtual Reality Eyeglass Market Company Analysis
12.1. Market Share, Company Revenue, Products, M&A, Developments
12.2. Google (Now “Alphabet”)
12.3. Samsung
12.4. Optinvent
12.5. Microsoft
12.6. Sony
12.7. Epson
12.8. HP
12.9. Toshiba
12.10. Facebook
12.11. HTC

Methodology

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