The US automotive in-vehicle navigation market is converging. Numerous technological developments, such as cloud computing and AI/ML capabilities, have created numerous new use cases. These opportunities include the integration of augmented reality in head-up display (AR HUD), HD mapping and sensor analysis for ADAS, and personalized services to elevate the in-car user experience.Augmented Reality, Sensors, Connected Data, and AI Set to Transform Navigation Services for Users and Businesses
This study offers an overview of in-vehicle navigation systems (on-board navigation, hybrid navigation, cloud navigation, smartphone navigation) and an analysis of the overall market. Analysis includes an overview of manufacturers’ offerings in terms of their factory-fitted navigation systems, map update availability, costs for customer, and system limitations. This research also includes market penetration forecasts (2022-2028) across the in-vehicle navigation segments based on OEM partnerships and investments in cloud and technology providers.
The US in-vehicle navigation market offers numerous opportunities not only to automakers, cloud platform providers, and map suppliers, but also for Tier I suppliers in ADAS industry players.
Table of Contents
1. Strategic Imperatives
2. Research Summary
3. In-car Navigation Trends
4. Growth Opportunity Analysis, Automotive In-vehicle Navigation Market
5. Growth Opportunity Analysis, Smartphone Navigation
6. Growth Opportunity Analysis, On-board Navigation
7. Growth Opportunity Analysis, Hybrid Navigation
8. Growth Opportunity Analysis, Cloud Navigation
9. Market Forecast
10. Case Studies - OEMS & Map Suppliers
11. Growth Opportunity Universe
12. Next Steps
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- HERE
- TomTom
- Volkswagen
