The liquid soap market size is expected to reach USD 29.79 Billion in 2028 and register a revenue CAGR of 5.8% over the forecast period, according to the latest report. The global liquid soap market is gaining momentum on the back of the rising popularity of organic and natural products among consumers. The health benefits associated with organic soaps are driving their demand in the market. In addition, the increasing awareness about personal hygiene is also fuelling the growth of the liquid soap market.
The rise in disposable incomes and changing lifestyles of people are also fuelling the demand for liquid soaps. The growing number of working women is also playing a key role in driving the growth of the market. In addition, the increasing awareness about personal hygiene is also expected to boost the growth of the market.
However, the high cost of organic and natural soaps is restraining the growth of the market. In addition, the availability of substitutes is also expected to challenge the growth of the market in the coming years.
Rising demand for chemical-free and natural products among consumers is expected to drive the growth of the liquid soap market. In addition, liquid soaps are convenient to use and are available in a variety of packaging options, which is expected to fuel the growth of the market. However, availability of substitutes is anticipated to hamper the growth of the liquid soap market during the forecast period.
Today, majority of people globally are using liquid soap instead of bar soap, due to its easy usage and better results. The trend of using liquid soap is also gaining popularity in commercial places such as restaurants, cafes, offices, and hotels, owing to the growing awareness about hygiene. The ongoing COVID-19 pandemic has led to a significant increase in the demand for liquid soap as people are now more conscious about cleanliness and hygiene.
The rise in disposable incomes and changing lifestyles of people are also fuelling the demand for liquid soaps. The growing number of working women is also playing a key role in driving the growth of the market. In addition, the increasing awareness about personal hygiene is also expected to boost the growth of the market.
However, the high cost of organic and natural soaps is restraining the growth of the market. In addition, the availability of substitutes is also expected to challenge the growth of the market in the coming years.
Rising demand for chemical-free and natural products among consumers is expected to drive the growth of the liquid soap market. In addition, liquid soaps are convenient to use and are available in a variety of packaging options, which is expected to fuel the growth of the market. However, availability of substitutes is anticipated to hamper the growth of the liquid soap market during the forecast period.
Today, majority of people globally are using liquid soap instead of bar soap, due to its easy usage and better results. The trend of using liquid soap is also gaining popularity in commercial places such as restaurants, cafes, offices, and hotels, owing to the growing awareness about hygiene. The ongoing COVID-19 pandemic has led to a significant increase in the demand for liquid soap as people are now more conscious about cleanliness and hygiene.
Some Key Highlights From the Report
- Natural or organic segment revenue is expected to account for a sizable revenue share during the forecast period. Increasing preference for organic and fewer side effects associated with liquid soaps are some of the key factors anticipated to drive the growth of this segment during the forecast period.
- The personal care segment held a leading share of the global market in 2018 and is anticipated to retain its dominance throughout the forecast period. The growth of this segment is attributed to the increasing awareness regarding hygiene and health among individuals. Moreover, rapid urbanization and changing lifestyle are expected to drive the growth of this segment during the forecast period.
- The pharmacies & drug stores segment is anticipated to account for a significant revenue share in terms of distribution channel during the forecast period. This growth can be attributed to the increasing number of pharmacies & drug stores across the globe.
- Face wash segment is expected to register largest revenue share over the forecast period. Increasing awareness among consumers about appearance and skin related diseases is expected to boost the product demand. Moreover, availability of these products in various formulations such as anti-bacterial, natural, etc., is anticipated to further support market growth over the forecast period.
- Shower gel and shampoo segment collectively accounted for over 25% revenue share in 2019. Rising hygiene concerns among individuals are presumed to boost the product demand over the forecast period. Furthermore, easy availability of these products in various formulations and sizes is projected to accelerate market growth over the next nine years.
- The laundry detergent segment is expected to witness significant growth over the forecast period. This is attributable to rising awareness about the importance of cleanliness, which has resulted in the increased demand for laundry detergents. In addition, manufacturers are introducing new products with unique fragrances and natural ingredients to attract more consumers.
- Europe is one of the largest markets for liquid soap, due to the presence of a large number of consumers who are aware of the importance of hygiene. The market in this region is expected to grow at a moderate pace during the forecast period.
- The liquid soap market in Asia-Pacific is expected to grow at the highest CAGR during the forecast period. The growth of this market is driven by the increasing population and the growing awareness of hygiene among consumers in this region.
For the purpose of this report, the publisher has segmented global liquid soap market based on type, product type, distribution channel type, application, and region:
Type Outlook (Revenue, USD Billion; 2018-2028)
- Natural or Organic
- Conventional
Product Type Outlook (Revenue, USD Billion; 2018-2028)
- Face Wash
- Hand Wash
- Body Wash
- Surface Cleaner
- Others
Distribution Channel Type Outlook (Revenue, USD Billion; 2018-2028)
- Supermarkets or Hypermarkets
- Specialty Stores
- Drug Stores
- Convenience stores
- Online sales Channel
Application Outlook (Revenue, USD Billion; 2018-2028)
- Commercial
- Household
Regional Outlook (Revenue, USD Billion; 2018-2028)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Sweden
- BENELUX
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Rest of MEA
Table of Contents
Chapter 1. Market Synopsis
Chapter 2. Executive Summary
Chapter 4. Liquid Soap Market Segmentation & Impact Analysis
Chapter 5. Liquid Soap Market By Type Insights & Trends
Chapter 6. Liquid Soap Market By Product Type Insights & Trends
Chapter 7. Liquid Soap Market By Distribution Channel Type Insights & Trends
Chapter 8. Liquid Soap Market By Application Insights & Trends
Chapter 9. Liquid Soap Market Regional Outlook
Chapter 10. Competitive Landscape
Chapter 11. Company Profiles
Companies Mentioned
- Reckitt Benckiser Group PLC.
- Procter & Gamble
- Unilever
- 3M
- Lion Corporation
- GOJO Industries Inc.
- Kao Corporation
- Godrej Consumer Products
- Blue Moon Body Care
- New Avon LLC
