Global Toy Market Factbook (2023 Edition): Analysis By Product Type, By Age, Distribution Channel, By Region, By Country: Market Insights and Forecast (2018-2028)

Report
330 Pages
June 2023
Region: Global
Azoth Analytics
ID: 5807569

The publisher has released a research report titled “Global Toy Market Factbook (2023 Edition)” which provides a complete analysis of the worldwide toy market in terms of market segmentation by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types), Age Group (0-8 Years, 8-15 Years, 15 Years and Above) and by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels). The market has been analyzed for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.

The global toy market report has been analyzed by Value (USD Million) at the global level, for four regions and 20 countries. The research is global in nature and covers a detailed analysis of the market in Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa). Additionally, the research report presents data including market size, yearly growth & potential analysis, the competitive study of market players, investment opportunities and demand forecast. The research study also looks at the market growth indicators, restraints, supply and demand risk, and other important statistics, as well as a full assessment of current and future market trends that are relevant to the market evolution.

During the forecast period, 2024-2028, Global Toys Market is expected to expand at a CAGR of 6.10%. The toy industry has always been a dynamic and ever-evolving sector, constantly adapting to changing consumer preferences, technological advancements, and societal shifts. In recent years, the toy market has witnessed significant transformations, driven by digital innovation, eco-consciousness, and the rise of educational play. The Global Toy Market is expected to reach USD 152.41 billion by the end of 2028, up from USD 109.25 billion in 2022 due to parents and educators increasingly recognizing the value of play as a vital tool for children's cognitive, social, and emotional development. As a result, educational toys that combine learning and entertainment have gained popularity. STEM (Science, Technology, Engineering, and Mathematics) toys, coding kits, and construction sets promote problem-solving skills, critical thinking, and creativity, preparing children for future careers in a technology-driven world.

One of the main drivers for the growth of the Toys market is the rising role of Toy Sales through Online Retail and E-Commerce Websites where online customers can quickly and easily compare prices for toys across a wide selection of sales channels. Amazon, Target, Walmart, and other online retailers compete in a variety of ways to convince toy customers to buy from their respective sites. Licensing and brand extension offer new opportunities for toys and game brands to capitalize on their existing brand equity and drive new revenue streams. Through licensing brands are enabled to find new customers, enter new geographical territories, and venture into new retail categories. Toy companies are looking for the sale or license of toys and comic characters and for adaptation into motion pictures, television programs, live theatre productions and other entertainment properties, and product distribution agreements.

Toy brands that work with the entertainment industry have also seen a rise in market share. Toy company LEGO is one of the most persuasive examples of a toy brand that has found success in working within the entertainment industry. Consider the USD 400 million-plus box office revenue of The Lego Movie. LEGO has also partnered with franchise giants like Frozen, Star Wars, Harry Potter, Spiderman, and Batman - among many others. LEGO also has seemingly endless product options for parents, aligned with almost every major children's film release. While not every brand has a budget like LEGO, this doesn't exclude less-funded toy brands from pursuing opportunities within the entertainment industry. Other options like in-movie product placements or cinema advertisements could help brands gain attention.

This study provides the competitive landscape of the toy industry and profiles leading players like Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Playmobil, MGA Entertainment and others. The company profiling includes critical information such as a business overview, products and services, key financials, and recent events and developments. Overall, the report provides a detailed overview of the Global Toy Market, which will assist industry consultants, existing players looking for expansion opportunities, new players looking for opportunities, and other stakeholders in aligning their market-centric strategies with current and expected future trends.

Scope of the Report

The report analyses the Toy Market by Value (USD Billion).
The report presents the analysis of Toy Market for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.
The report analyzes the market of four regions and 20 countries that include the Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa).
The report analyses Toy Market by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types).
The report analyses the Toy Market by Age (0-8 Years, 8-15 Years, 15 Years and Above
The report analyses the Toy Market by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels)
The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by Product Type, by Age, by Distribution Channel.
Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Horst Brandstatter Group, MGA Entertainment, Horst Brandstätter Group, Vtech holding Limited, Sega Sammy Holdings Limited, Melissa and Doug LLC

1. Market Background

1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology

2. Strategic Recommendations

3. Global Toy Market: Historic and Forecast (2018-2028)

3.1 Impact Analysis of Macro Economic Factors on Global Toy Market
3.2 Export and Import Market Analytics of Major Developing Countries
3.3 Global E-Commerce Sales of Toys Worldwide by Major E-Commerce Players
3.4 Global Toy Market: Dashboard
3.5 Global Toy Market: Market Value Assessment
3.6 Assessment: Degree of Impact of COVID-19 on Global Toy Market
3.7 Global Toy Market Segmentation: By Product Type
3.7.1 Global Toy Market, By Product Type Overview
3.7.2 Global Toy Market Size, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.3 Global Toy Market Size, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.4 Global Toy Market Size, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.5 Global Toy Market Size, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.6 Global Toy Market Size, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.7 Global Toy Market Size, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
3.8 Global Toy Market Segmentation: By Age
3.8.1 Global Toy Market, By Age Overview
3.8.2 Global Toy Market Size, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
3.8.3 Global Toy Market Size, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
3.8.4 Global Toy Market Size, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
3.9 Global Toy Market Segmentation: By Distribution Channel
3.9.1 Global Toy Market, By Distribution Channel Overview
3.9.2 Global Toy Market Size, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
3.9.3 Global Toy Market Size, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
3.9.4 Global Toy Market Size, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
3.9.5 Global Toy Market Size, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

4. Global Toy Market, Regional Analysis

4.1 Regional Coverage of the Study
4.2 Regional Snapshot

5. Americas Toy Market: Historic and Forecast (2018-2028)

5.1 Americas Toy Market: Snapshot
5.2 Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.3 Americas Toy Market: Key Factors
5.4 Americas Toy Market Segmentation: By Product Type
5.4.1 Americas Toy Market, By Product Type Overview
5.4.2 Americas Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.3 Americas Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.4 Americas Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.5 Americas Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.6 Americas Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.7 Americas Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
5.5 Americas Toy Market Segmentation: By Age
5.5.1 Americas Toy Market, By Age Overview
5.5.2 Americas Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.3 Americas Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.4 Americas Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
5.6 Americas Toy Market Segmentation: By Distribution Channel
5.6.1 Americas Toy Market, By Distribution Channel Overview
5.6.2 Americas Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
5.6.3 Americas Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
5.6.4 Americas Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
5.6.5 Americas Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
5.7 Americas Toy Market Segmentation: By Country
5.7.1 Americas Toy Market, By Country Overview
5.7.2 United States Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.7.2.1 United States Toy Market, By Product Type
5.7.2.2 United States Toy Market, By Age
5.7.2.3 United States Toy Market, By Distribution Channel
5.7.3 Canada Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.7.3.1 Canada Toy Market, By Product Type
5.7.3.2 Canada Toy Market, By Age
5.7.3.3 Canada Toy Market, By Distribution Channel
5.7.4 Brazil Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.7.4.1 Brazil Toy Market, By Product Type
5.7.4.2 Brazil Toy Market, By Age
5.7.4.3 Brazil Toy Market, By Distribution Channel
5.7.5 Mexico Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.7.5.1 Mexico Toy Market, By Product Type
5.7.5.2 Mexico Toy Market, By Age
5.7.5.3 Mexico Toy Market, By Distribution Channel
5.7.6 Rest of Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.7.6.1 Rest of Americas Toy Market, By Product Type
5.7.6.2 Rest of Americas Toy Market, By Age
5.7.6.3 Rest of Americas Toy Market, By Distribution Channel

6. Europe Toy Market: Historic and Forecast (2018-2028)

6.1 Europe Toy Market: Snapshot
6.2 Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.3 Europe Toy Market: Key Factors
6.4 Europe Toy Market Segmentation: By Product Type
6.4.1 Europe Toy Market, By Product Type Overview
6.4.2 Europe Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.3 Europe Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.4 Europe Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.5 Europe Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.6 Europe Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.7 Europe Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
6.5 Europe Toy Market Segmentation: By Age
6.5.1 Europe Toy Market, By Age Overview
6.5.2 Europe Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
6.5.3 Europe Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
6.5.4 Europe Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
6.6 Europe Toy Market Segmentation: By Distribution Channel
6.6.1 Europe Toy Market, By Distribution Channel Overview
6.6.2 Europe Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
6.6.3 Europe Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
6.6.4 Europe Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
6.6.5 Europe Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
6.7 Europe Toy Market Segmentation: By Country
6.7.1 Europe Toy Market, By Country Overview
6.7.2 United Kingdom Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
6.7.2.1 United Kingdom Toy Market , By Product Type
6.7.2.2 United Kingdom Toy Market , By Age
6.7.2.3 United Kingdom Toy Market , By Distribution Channel
6.7.3 Germany Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.3.1 Germany Toy Market, By Product Type
6.7.3.2 Germany Toy Market, By Age
6.7.3.3 Germany Toy Market, By Distribution Channel
6.7.4 France Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.4.1 France Toy Market, By Product Type
6.7.4.2 France Toy Market, By Age
6.7.4.3 France Toy Market, By Distribution Channel
6.7.5 Italy Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.5.1 Italy Toy Market, By Product Type
6.7.5.2 Italy Toy Market, By Age
6.7.5.3 Italy Toy Market, By Distribution Channel
6.7.6 Netherlands Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.6.1 Netherlands Toy Market, By Product Type
6.7.6.2 Netherlands Toy Market, By Age
6.7.6.3 Netherlands Toy Market, By Distribution Channel
6.7.7 Spain Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.7.1 Spain Toy Market, By Product Type
6.7.7.2 Spain Toy Market, By Age
6.7.7.3 Spain Toy Market, By Distribution Channel
6.7.8 Rest of Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.7.8.1 Rest of Europe Toy Market, By Product Type
6.7.8.2 Rest of Europe Toy Market, By Age
6.7.8.3 Rest of Europe Toy Market, By Distribution Channel

7. Asia Pacific Toy Market: Historic and Forecast (2018-2028)

7.1 Asia Pacific Toy Market: Snapshot
7.2 Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.3 Asia Pacific Toy Market: Key Factors
7.4 Asia Pacific Toy Market Segmentation: By Product Type
7.4.1 Asia Pacific Toy Market, By Product Type Overview
7.4.2 Asia Pacific Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.3 Asia Pacific Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.4 Asia Pacific Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.5 Asia Pacific Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.6 Asia Pacific Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.7 Asia Pacific Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
7.5 Asia Pacific Toy Market Segmentation: By Age
7.5.1 Asia Pacific Toy Market, By Age Overview
7.5.2 Asia Pacific Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
7.5.3 Asia Pacific Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
7.5.4 Asia Pacific Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
7.6 Asia Pacific Toy Market Segmentation: By Distribution Channel
7.6.1 Asia Pacific Toy Market, By Distribution Channel Overview
7.6.2 Asia Pacific Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
7.6.3 Asia Pacific Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
7.6.4 Asia Pacific Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
7.6.5 Asia Pacific Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
7.7 Asia Pacific Toy Market Segmentation: By Country
7.7.1 Asia Pacific Toy Market, By Country Overview
7.7.2 China Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.2.1 China Toy Market, By Product Type
7.7.2.2 China Toy Market, By Age
7.7.2.3 China Toy Market, By Distribution Channel
7.7.3 Japan Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.3.1 Japan Toy Market, By Product Type
7.7.3.2 Japan Toy Market, By Age
7.7.3.3 Japan Toy Market, By Distribution Channel
7.7.4 South Korea Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.4.1 South Korea Toy Market, By Product Type
7.7.4.2 South Korea Toy Market, By Age
7.7.4.3 South Korea Toy Market, By Distribution Channel
7.7.5 India Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.5.1 India Toy Market, By Product Type
7.7.5.2 India Toy Market, By Age
7.7.5.3 India Toy Market, By Distribution Channel
7.7.6 Australia Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.6.1 Australia Toy Market, By Product Type
7.7.6.2 Australia Toy Market, By Age
7.7.6.3 Australia Toy Market, By Distribution Channel
7.7.7 Singapore Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.7.1 Singapore Toy Market, By Product Type
7.7.7.2 Singapore Toy Market, By Age
7.7.7.3 Singapore Toy Market, By Distribution Channel
7.7.8 Rest of Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.7.8.1 Rest of Asia Pacific Toy Market, By Product Type
7.7.8.2 Rest of Asia Pacific Toy Market, By Age
7.7.8.3 Rest of Asia Pacific Toy Market, By Distribution Channel

8. Middle East & Africa Toy Market: Historic and Forecast (2018-2028)

8.1 Middle East & Africa Toy Market: Snapshot
8.2 Middle East & Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.3 Middle East & Africa Toy Market: Key Factors
8.4 Middle East & Africa Toy Market Segmentation: By Product Type
8.4.1 Middle East & Africa Toy Market, By Product Type Overview
8.4.2 Middle East and Africa Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.3 Middle East and Africa Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.4 Middle East and Africa Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.5 Middle East and Africa Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.6 Middle East and Africa Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.7 Middle East and Africa Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
8.5 Middle East & Africa Toy Market Segmentation: By Age
8.5.1 Middle East & Africa Toy Market, By Age Overview
8.5.2 Middle East and Africa Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
8.5.3 Middle East and Africa Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
8.5.4 Middle East and Africa Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
8.6 Middle East & Africa Toy Market Segmentation: By Distribution Channel
8.6.1 Middle East & Africa Toy Market, By Distribution Channel Overview
8.6.2 Middle East and Africa Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
8.6.3 Middle East and Africa Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
8.6.4 Middle East and Africa Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
8.6.5 Middle East and Africa Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
8.7 Middle East and Africa Toy Market Segmentation: By Country
8.7.1 Middle East and Africa Toy Market, By Country Overview
8.7.2 GCC Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.7.2.1 GCC Toy Market, By Product Type
8.7.2.2 GCC Toy Market, By Age
8.7.2.3 GCC Toy Market, By Distribution Channel
8.7.3 Israel Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.7.3.1 Israel Toy Market, By Product Type
8.7.3.2 Israel Toy Market, By Age
8.7.3.3 Israel Toy Market, By Distribution Channel
8.7.4 North Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.7.4.1 North Africa Toy Market, By Product Type
8.7.4.2 North Africa Toy Market, By Age
8.7.4.3 North Africa Toy Market, By Distribution Channel
8.7.5 South Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.7.5.1 South Africa Toy Market, By Product Type
8.7.5.2 South Africa Toy Market, By Age
8.7.5.3 South Africa Toy Market, By Distribution Channel
8.7.6 Rest of Middle East and Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.7.6.1 Rest of Middle East and Africa Toy Market, By Product Type
8.7.6.2 Rest of Middle East and Africa Toy Market, By Age
8.7.6.3 Rest of Middle East and Africa Toy Market, By Distribution Channel

9. Market Dynamics

9.1 Impact assessment of Market Dynamics on Global Toy Market
9.2 Drivers
9.3 Restraints
9.4 Trends

10. Industry Ecosystem Analysis

10.1 Macro-Economic Factor Assessment
10.2 Value Chain Analysis
10.3 Porter Analysis

11. Competitive Positioning

11.1 Companies’ Product Positioning
11.2 Market Position Matrix
11.3 Market Share Analysis of Toy Market
11.4 Company Profiles
11.4.1 The Lego Group
11.4.2 Mattel Inc.
11.4.3 Hasbro Inc.
11.4.4 Bandai Namco Holdings Inc.
11.4.5 Spin Master Corp
11.4.6 MGA Entertainment
11.4.7 Horst Brandstätter Group
11.4.8 Vtech holdings Limited
11.4.9 Sega Sammy Holdings Limited
11.4.10 Melissa and Doug LLC

12. About the Publisher & Disclaimer

List of Figures

Figure 1: China Traditional Toys Export from 2020-2022 (USD Billion)
Figure 2: India Toy Import and Export from 2019 - 2021 (USD Million)
Figure 3: E-Commerce Net Sales Worldwide in 2021 (USD Million)
Figure 4: Global Toy Market Size, By Value, 2018-2022 (USD Billion)
Figure 5: Global Toy Market Size, By Value, 2023-2028 (USD Billion)
Figure 6: Global Toy Market Share, By Product Type, 2022 (%)
Figure 7: Global Toy Market Size, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 8: Global Toy Market Absolute Opportunity, By Games and Puzzles, 2018-2028 (USD Billion)
Figure 9: Global Toy Market Size, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 10: Global Toy Market Absolute Opportunity, By Infant and Pre-School Toys, 2018-2028 (USD Billion)
Figure 11: Global Toy Market Size, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 12: Global Toy Market Absolute Opportunity, By Construction Toys, 2018-2028 (USD Billion)
Figure 13: Global Toy Market Size, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 14: Global Toy Market Absolute Opportunity, By Dolls and Accessories, 2018-2028 (USD Billion)
Figure 15: Global Toy Market Size, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 16: Global Toy Market Absolute Opportunity, By Outdoor and Sports Toys, 2018-2028 (USD Billion)
Figure 17: Global Toy Market Size, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 18: Global Toy Market Absolute Opportunity, By Other Product Types, 2018-2028 (USD Billion)
Figure 19: Global Toy Market Size, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 20: Global Toy Market Absolute Opportunity, By 0-8 Years, 2018-2028 (USD Billion)
Figure 21: Global Toy Market Size, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 22: Global Toy Market Absolute Opportunity, By 8-15 Years, 2018-2028 (USD Billion)
Figure 23: Global Toy Market Size, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 24: Global Toy Market Absolute Opportunity, By 15 Years and Above, 2018-2028 (USD Billion)
Figure 25: Global Toy Market Size, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 26: Global Toy Market Absolute Opportunity, By E-Commerce, 2018-2028 (USD Billion)
Figure 27: Global Toy Market Size, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 28: Global Toy Market Absolute Opportunity, By Supermarkets, 2018-2028 (USD Billion)
Figure 29: Global Toy Market Size, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 30: Global Toy Market Absolute Opportunity, By Traditional Stores, 2018-2028 (USD Billion)
Figure 31: Global Toy Market Size, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 32: Global Toy Market Absolute Opportunity, By Other Distribution Channels, 2018-2028 (USD Billion)
Figure 33: Americas Toy Market Size, By Value, 2018H-2028F (USD Billion)
Figure 34: Americas Toy Market Share, By Product Type, 2022 (%)
Figure 35: Americas Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 36: Americas Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 37: Americas Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 38: Americas Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 39: Americas Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 40: Americas Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 41: Americas Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 42: Americas Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 43: Americas Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 44: Americas Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 45: Americas Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 46: Americas Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 47: Americas Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 48: United States Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 49: United States Toy Market Value, By Age, 2022 (USD Billion)
Figure 50: United States Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 51: United States Toy Market Share, By Age, By Value, 2022 (%)
Figure 52: United States Toy Market Share, By Distribution Channel, 2022 (%)
Figure 53: Canada Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 54: Canada Toy Market Value, By Age, 2022 (USD Billion)
Figure 55: Canada Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 56: Canada Toy Market Share, By Age, By Value, 2022 (%)
Figure 57: Canada Toy Market Share, By Distribution Channel, 2022 (%)
Figure 58: Brazil Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 59: Brazil Toy Market Value, By Age, 2022 (USD Billion)
Figure 60: Brazil Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 61: Brazil Toy Market Share, By Age, By Value, 2022 (%)
Figure 62: Brazil Toy Market Share, By Distribution Channel, 2022 (%)
Figure 63: Mexico Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 64: Mexico Toy Market Value, By Age, 2022 (USD Billion)
Figure 65: Mexico Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 66: Mexico Toy Market Share, By Age, By Value, 2022 (%)
Figure 67: Mexico Toy Market Share, By Distribution Channel, 2022 (%)
Figure 68: Rest of Americas Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 69: Rest of Americas Toy Market Value, By Age, 2022 (USD Billion)
Figure 70: Rest of Americas Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 71: Rest of Americas Toy Market Share, By Age, By Value, 2022 (%)
Figure 72: Rest of Americas Toy Market Share, By Distribution Channel, 2022 (%)
Figure 73: Europe Toy Market Size, By Value, 2018H-2028F (USD Billion)
Figure 74: Europe Toy Market Share, By Product Type, 2022 (%)
Figure 75: Europe Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 76: Europe Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 77: Europe Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 78: Europe Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 79: Europe Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 80: Europe Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 81: Europe Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 82: Europe Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 83: Europe Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 84: Europe Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 85: Europe Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 86: Europe Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 87: Europe Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 88: United Kingdom Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 89: United Kingdom Toy Market Value, By Age, 2022 (USD Billion)
Figure 90: United Kingdom Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 91: United Kingdom Toy Market Share, By Age, By Value, 2022 (%)
Figure 92: United Kingdom Toy Market Share, By Distribution Channel, 2022 (%)
Figure 93: Germany Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 94: Germany Toy Market Value, By Age, 2022 (USD Billion)
Figure 95: Germany Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 96: Germany Toy Market Share, By Age, By Value, 2022 (%)
Figure 97: Germany Toy Market Share, By Distribution Channel, 2022 (%)
Figure 98: France Toy Market, By Value, 2018-2028 (USD Billion & CAGR
Figure 99: France Toy Market Value, By Age, 2022 (USD Billion)
Figure 100: France Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 101: France Toy Market Share, By Age, By Value, 2022 (%)
Figure 102: France Toy Market Share, By Distribution Channel, 2022 (%)
Figure 103: Italy Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 104: Italy Toy Market Value, By Age, 2022 (USD Billion)
Figure 105: Italy Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 106: Italy Toy Market Share, By Age, By Value, 2022 (%)
Figure 107: Italy Toy Market Share, By Distribution Channel, 2022 (%)
Figure 108: Netherlands Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 109: Netherlands Toy Market Value, By Age, 2022 (USD Billion)
Figure 110: Netherlands Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 111: Netherlands Toy Market Share, By Age, By Value, 2022 (%)
Figure 112: Netherlands Toy Market Share, By Distribution Channel, 2022 (%)
Figure 113: Spain Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 114: Spain Toy Market Value, By Age, 2022 (USD Billion)
Figure 115: Spain Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 116: Spain Toy Market Share, By Age, By Value, 2022 (%)
Figure 117: Spain Toy Market Share, By Distribution Channel, 2022 (%)
Figure 118: Rest of Europe Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 119: Rest of Europe Toy Market Value, By Age, 2022 (USD Billion)
Figure 120: Rest of Europe Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 121: Rest of Europe Toy Market Share, By Age, By Value, 2022 (%)
Figure 122: Rest of Europe Toy Market Share, By Distribution Channel, 2022 (%)
Figure 123: Asia Pacific Toy Market Size, By Value, 2018H-2028F (USD Billion)
Figure 124: Asia Pacific Toy Market Share, By Product Type, 2022 (%)
Figure 125: Asia Pacific Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 126: Asia Pacific Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 127: Asia Pacific Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 128: Asia Pacific Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 129: Asia Pacific Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 130: Asia Pacific Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 131: Asia Pacific Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 132: Asia Pacific Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 133: Asia Pacific Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 134: Asia Pacific Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 135: Asia Pacific Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 136: Asia Pacific Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 137: Asia Pacific Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)
Figure 138: China Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 139: China Toy Market Value, By Age, 2022 (USD Billion)
Figure 140: China Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 141: China Toy Market Share, By Age, By Value, 2022 (%)
Figure 142: China Toy Market Share, By Distribution Channel, 2022 (%)
Figure 143: Japan Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 144: Japan Toy Market Value, By Age, 2022 (USD Billion)
Figure 145: Japan Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 146: Japan Toy Market Share, By Age, By Value, 2022 (%)
Figure 147: Japan Toy Market Share, By Distribution Channel, 2022 (%)
Figure 148: South Korea Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 149: South Korea Toy Market Value, By Age, 2022 (USD Billion)
Figure 150: South Korea Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 151: South Korea Toy Market Share, By Age, By Value, 2022 (%)
Figure 152: South Korea Toy Market Share, By Distribution Channel, 2022 (%)
Figure 153: India Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 154: India Toy Market Value, By Age, 2022 (USD Billion)
Figure 155: India Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 156: India Toy Market Share, By Age, By Value, 2022 (%)
Figure 157: India Toy Market Share, By Distribution Channel, 2022 (%)
Figure 158: Australia Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 159: Australia Toy Market Value, By Age, 2022 (USD Billion)
Figure 160: Australia Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 161: Australia Toy Market Share, By Age, By Value, 2022 (%)
Figure 162: Australia Toy Market Share, By Distribution Channel, 2022 (%)
Figure 163: Singapore Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 164: Singapore Toy Market Value, By Age, 2022 (USD Billion)
Figure 165: Singapore Toy Market Share, By Product Type, By Value, 2022 (%)
Figure 166: Singapore Toy Market Share, By Age, By Value, 2022 (%)
Figure 167: Singapore Toy Market Share, By Distribution Channel, 2022 (%)
Figure 168: Rest of Asia Pacific Toy Market, By Value, 2018-2028 (USD Billion & CAGR)
Figure 169: Rest of Asia Pacific Toy Market Value, By Age, 2022 (USD Billion)
Figure 170: Rest of Asia Pacific Toy Market Share, By Product Type, By Value, 2022 (%)

Table Information

Report Attribute	Details
No. of Pages	330
Published	June 2023
Forecast Period	2024 - 2028
Estimated Market Value ( USD ) in 2024	$ 120.27 Billion
Forecasted Market Value ( USD ) by 2028	$ 152.41 Billion
Compound Annual Growth Rate	6.0%
Regions Covered	Global

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2724EUR$2,800USD£2,334GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€3503EUR$3,600USD£3,001GBP

Scope of the Report

Table of Contents

Table Information

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