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Global OTT Market, By Device Type, By Content Type, By Revenue Model, By User Type, By End-User & By Region - Forecast and Analysis 2022-2028

  • PDF Icon

    Report

  • 127 Pages
  • June 2022
  • Region: Global
  • SkyQuest Technology Consulting
  • ID: 5632956
OFF until Sep 30th 2022
The Global Over-the-Top/OTT market was valued at USD 45.1 Billion in 2021, and it is expected to reach a value of USD 123.67 Billion by 2028, at a CAGR of 15.5 % over the forecast period (2022-2028).



Over-the-Top/OTT (OTT) is a platform that provides access to film and television content via a high-speed internet connection rather than a provider-based cable or satellite connection. The acceptance of OTT has greatly aided the video, podcast, and audio streaming offerings. Strict type selections, packaging options, increased device availability, internet penetration, and overall lower costs are all contributing to increased acceptance. Furthermore, as the demand for personalized data has increased, so has the use of OTT devices. Because of effective social media marketing, OTTs have grown in popularity as a "healthier" alcohol option. The growth of OTT is also due to a large number of manufacturers entering the market and offering a wide range of products, as well as multiple product launches.

Top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report


The Global Over-the-Top/OTT market is segmented based on Component, Device type, Content type, Revenue model, User type, End User and Region. Based on Component it is categorized into Solution and Services, based on device type it is categorized into Smartphones, Smart TVs, Laptops, Desktops, and Tablets, Gaming Consoles, Set-top Box, and Others, based on Content Type it is categorized into Video, Audio/VoIP, Games, Communication, and Others, based on Revenue Model it is categorized into Subscription, Advertisement, Hybrid, and Others, based on User Type it is categorized into Personal and Commercial, based on End User it is categorized into Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others, Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.

Driver


The Global Over-the-Top/OTT Market is expanding as a result of factors such as increased demand for OTT services in developing regions, increased demand for SVoD services, the availability of a diverse range of content, a surge in demand for live streaming channels, increased demand for OTT services and gaming during the COVID-19 lockdown period, and the availability of freemium models in price-sensitive markets.

Restraint


Online gaming is one of the fastest-growing application areas. Companies in this field, use OTT services to successfully release and deliver games online, with scalability for many players in various locations. They prefer HD resolution for gaming content. A lack of high-quality gaming content, combined with poor web performance, slow frame rates, poor visuals, and unpleasant webpage latency times, may reduce the online customer base.

Market Trends


OTT operators are expected to offer more live streaming channels in the future. Furthermore, OTT content will change dramatically, with breaking news appearing on Periscope, Facebook Live, and possibly YouTube. Broadcasters in the United States are collaborating with multichannel video programming distributors (MVPDs) to provide a ready version of live and linear feeds that can be packaged as OTT products, thereby promoting industry growth.
Frequently Asked Questions about the Global OTT Market

What is the estimated value of the Global OTT Market?

The Global OTT Market was estimated to be valued at $45.1 Billion in 2021.

What is the growth rate of the Global OTT Market?

The growth rate of the Global OTT Market is 15.5%, with an estimated value of $123.67 Billion by 2028.

What is the forecasted size of the Global OTT Market?

The Global OTT Market is estimated to be worth $123.67 Billion by 2028.

Who are the key companies in the Global OTT Market?

Key companies in the Global OTT Market include Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US) and IndieFlix (US).

Table of Contents

Executive Summary
Market overview
  • Exhibit: Executive Summary - Chart on Market Overview
  • Exhibit: Executive Summary - Data Table on Market Overview
  • Exhibit: Executive Summary - Chart on Global Global Over-the-top / OTT Market Characteristics
  • Exhibit: Executive Summary - Chart on Market by Geography
  • Exhibit: Executive Summary - Chart on Market Segmentation
  • Exhibit: Executive Summary - Chart on Incremental Growth
  • Exhibit: Executive Summary - Data Table on Incremental Growth
  • Exhibit: Executive Summary - Chart on Vendor Market Positioning
Parent Market AnalysisMarket overview
Market size
  • Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • SWOT Analysis
KEY MARKET INSIGHTS
  • Technology Analysis
  • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
  • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
  • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
  • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
  • Exhibit: Parent Market Ecosystem Market Analysis
  • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
  • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
  • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
  • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
  • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
  • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
  • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators
COVID IMPACT
  • Introduction
  • Impact On Economy - scenario Assessment
  • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
  • Exhibit: Data Table on Global Global Over-the-top / OTT Market size and forecast 2021-2028 ($ Billion)
  • Impact Of COVID On Key Segments
  • Exhibit: Data Table on Segment Market size and forecast 2021-2028 ($ Billion)
  • COVID Strategies By Company
  • Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
  • Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • Regulatory Landscape
  • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
  • Competitive rivalry
  • Exhibit: Competitive rivalry Impact of key factors, 2021
  • Threat of substitute products
  • Exhibit: Threat of Substitute Products Impact of key factors, 2021
  • Bargaining power of buyers
  • Exhibit: buyers bargaining power Impact of key factors, 2021
  • Threat of new entrants
  • Exhibit: Threat of new entrants Impact of key factors, 2021
  • Bargaining power of suppliers
  • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Special insights on future disruptions
  • Political Impact
  • Economic impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact
Global Global Over-the-top / OTT Market by Component
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Solution and Services
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Global Global Over-the-top / OTT Market by Device Type
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Smartphones
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Smart TVs
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Laptops
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Desktops
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Tablets
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Gaming Consoles
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Set-top Box
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Others
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Global Global Over-the-top / OTT Market by Content Type
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Video
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Audio/VoIP
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Games
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Communication
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Others
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Global Global Over-the-top / OTT Market by Revenue Model
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Subscription
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Advertisement
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Hybrid
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Others
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Global Global Over-the-top / OTT Market by User Type
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Personal and Commercial
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Global Global Over-the-top / OTT Market by End User
  • Market segments
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Data table on Market share 2021-2028 (%)
  • Media & Entertainment
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Education & Training
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Health & Fitness
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • IT & Telecom
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • E-commerce
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • BFSI
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Government
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Others
  • Market Estimates & Forecast, 2021-2028
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
Market Size by Region
  • Chart on Market share by geography 2021-2028 (%)
  • Data Table on Market share by geography 2021-2028(%)
  • North America
  • Chart on Market share by country 2021-2028 (%)
  • Data Table on Market share by country 2021-2028(%)
  • USA
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Canada
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Europe
  • Chart on Market share by country 2021-2028 (%)
  • Data Table on Market share by country 2021-2028(%)
  • Germany
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Spain
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • France
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • UK
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Rest of Europe
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Asia Pacific
  • Chart on Market share by country 2021-2028 (%)
  • Data Table on Market share by country 2021-2028(%)
  • China
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • India
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Japan
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • South Korea
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Rest of Asia Pacific
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Latin America
  • Chart on Market share by country 2021-2028 (%)
  • Data Table on Market share by country 2021-2028(%)
  • Brazil
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Rest of South America
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Middle East & Africa (MEA)
  • Chart on Market share by country 2021-2028 (%)
  • Data Table on Market share by country 2021-2028(%)
  • GCC Countries
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • South Africa
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
  • Rest of MEA
  • Exhibit: Chart on Market share 2021-2028 (%)
  • Exhibit: Market size and forecast 2021-2028 ($ Billion)
KEY COMPANY PROFILES
  • Competitive Landscape
  • Total number of companies covered
  • Exhibit: companies covered in the report, 2021
  • Top companies market positioning
  • Exhibit: company positioning matrix, 2021
  • Top companies market Share
  • Exhibit: Pie chart analysis on company market share, 2021(%)
  • Facebook (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Netflix (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Amazon (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Microsoft (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Google (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • YouTube (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Apple (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Home Box Office (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • Roku (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
  • IndieFlix (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Facebook (US)
  • Netflix (US)
  • Amazon (US)
  • Microsoft (US)
  • Google (US)
  • YouTube (US)
  • Apple (US)
  • Home Box Office (US)
  • Roku (US)
  • IndieFlix (US)