United States Baby Toys Market, By Product Type By Material Type By Age, By Sales Channel By Region, Competition Forecast & Opportunities, 2027

The United States baby toys market is expected to witness growth at an impressive CAGR during the forecast period, 2023-2027. Factors such as the increasing demand for baby toys that can enhance children's cognitive abilities and the growing expenditure capacity of consumers are driving the growth of the United States baby toys market. The growing popularity of movies and television shows based on fictional characters and the listing of baby toys in magazines based on their effect on children's minds are expected to influence the market demand positively in the forecast period. Also, the shift of market players towards online sales channels to increase their consumer base and reach remote locations in the country are further expected to fuel the United States baby toys market growth in the next five years.

The United States baby toys market is segmented into product type, material type, age, sales channel, regional distribution, and competitive landscape. Based on product type, the market is divided into electronic, soft, educational, and others. Soft baby toys are anticipated to hold the largest market share in the forecast period, 2023-2027. Market players are introducing soft toys based on popular cartoon characters to lure children into buying their favorite soft toys. Also, the growing expenditure capacity of consumers and the adoption of attractive marketing strategies by the market players are expected to influence the market growth positively in the coming years.

Major market players operating in the United States baby toys market are The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master, among others.

Objective of the Study:

• To analyze the historical growth of the market size of United States baby toys market from 2017 to 2021.
• To estimate and forecast the market size of United States baby toys market from 2023 to 2027 and growth rate until 2027.
• To classify and forecast United States baby toys market based on product type, material type, age, sales channel, competitional landscape, and regional distribution.
• To identify dominant region or segment in the United States baby toys market.
• To identify drivers and challenges for United States baby toys market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States baby toys market.
• To identify and analyze the profile of leading players operating in United States baby toys market.
• To identify key sustainable strategies adopted by market players in United States baby toys market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufactures which could not be identified due to the limitations of secondary research. The publisher analyzed the manufactures, distribution channels and presence of all major players across the country.

The publisher calculated the market size of United States baby toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• Baby toys manufacturers, end users, and other stakeholders
• Distributers and suppliers of the products and other stakeholders
• Organizations, forums, and alliances related to baby toy products
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States baby toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

United States Baby Toys Market, By Material Type:

• Cotton
• Plastic
• Silicon
• Foam

United States Baby Toys Market, By Product Type:

• Electronic
• Soft
• Educational
• Others

United States Baby Toys Market, By Age:

• Infant (0-12 Months)
• Toddlers (1 year - 3 years)
• Pre-Schoolers (3 years & Above)

United States Baby Toys Market, By Sales Channel:

• Exclusive Store
• Hypermarket/Supermarket
• Retail Stores
• Online
• Others

United States Baby Toys Market, By Region:

• South West
• Mid-West
• North East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States baby toys market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs.


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