This research provides a comprehensive view of the traditional pay-TV, streaming TV, and OTT services market across subscription, ad-based, and transactional business models. It details shifting consumer preferences, with historical trending data on adoption, satisfaction, and churn for pay-TV and OTT services. It details top causes of service churn and consumer receptivity to new service features and retention incentives.
ANALYST INSIGHT
- Services must improve the consumer experience and content options in order to retain customers. Without writers creating high-quality scripted content, an increase in customer attrition is expected in the near term.
Table of Contents
Survey Methodology and DefinitionsPay-TV Definitions and CategorizationVideo Services EcosystemKey Terms and Definitions
Executive Summary
The Big Picture: Pay-TV vs. Streaming
Pay-TV: From Traditional to Streaming TV
Pay TV: Value of New Features
Streaming Video: Business Models and Subscription Path
SVOD Market Leaders: Adoption & User Base
OTT Subscription Duration
NPS Benchmarking by Sector and Services
OTT Churn
Companies Mentioned
- ViacomCBS - As of February 2022 -“Paramount”
- Discovery+
- Redbox
- AppleTV+
- Peacock
